Interest

Golf, cooking  on ronzoni account at Young and Rubicam, attended Ronzoni cooking school for three days. Wine-tasting, hiking, museums.

Work History

Work History

Senior VP, Chief Marketing Officer

THE FOOTBALL NETWORK

Developed marketing plan and collateral materials for launch of new football media company including network and website, which secured initial distribution and charter advertisers.

Jan 2011 - Present

Managing Partner

SOURCE COMMUNICATIONS/SOURCE1 SPORTS
Jan 2009 - Jan 2011

President, Sports Properties and Media

LEVERAGE AGENCY,

Headed up Staff of 15 sales and marketing professionals including two sales Senior Vice Presidents.

Jan 2004 - Jan 2009

Managing Director

OPTIMUM SPORTS

Successfully launched sports marketing agency, resulting in over $1 Billion of sports media and sponsorship spending.

Jan 1996 - 2003

Founder, President, Chief Marketing Officer

SMARTIX INTERNATIONAL

Strategically grew ticketing, affinity commerce, and loyalty company to 25 employees and $5 Million in revenue in 2001

Jan 1996 - Jan 2000

Sr. VP Sports Marketing/Group Account Director

DENTSU/ YOUNG AND RUBICAM, THE LORD GROUP
  • Co-director new business driving acquisition for The Sports Authority, the Wiz and MLB, driving revenue of $2 Million

  • Directed advertising, sports marketing and vendor programs for all accounts, building revenue and doubling goals

  • Managed a staff of 15 in account management, media, creative and research

Jan 1992 - Jan 1996

Senior Director, Marketing

NATIONAL FOOTBALL LEAGUE PROPERTIES, INC.

Managed a $10 million marketing budget and secured over $5 million of incremental funding from licensees and retailers for retail marketing, contributing to doubling of Consumer Products revenue over 4 year period

Jan 1990 - Jan 1992

Sr. VP Sports Marketing/Group Account Director

THE WALT DISNEY COMPANY, CHILDCRAFT, INC.

Developed profitable partnerships with other Disney divisions, including theme parks, the Disney Channel and Publishing, driving double digit growth annually

Jan 1988 - Jan 1990

Director of Sales

MADISON SQUARE GARDEN CORPORATION,

Headed up Group Sales and Season Subscriptions departments, doubling Knicks season subscriptions and overall revenue

Jan 1987 - Jan 1988

Senior Marketing Manager

AMERICAN EXPRESS TRAVEL RELATED SERVICES, INC.

Managed a $9 million marketing budget for Optima Card direct mail acquisition, more than doubling sales objectives.

Jan 1982 - Jan 1987

Account Executive

YOUNG & RUBICAM, INC.

Appointed Co-Director of account management training program

Education

Education
Jan 1980 - Jan 1982

MBA

University of Pennsylvania
Jan 1997 - Jan 1981

bs economics

University of Pennsylvania