Assistant Retail Manager - Bloomingdale's Dubai
Al Tayer Trends
Assistant Retail Manager of 60 various luxury cosmetic and fragrance brands (120M AED annual) and innovative concept of shop-in-shop beauty pop-up Destination Discover Experience More (4M AED annual). This commercial role included managing shop profitability, in store events, coaching and development of 2 department managers, 6 supervisors and over 50 sales associates.
- Created the first partnership with Careem UAE for in store promotions and traffic penetration to Destination Discover Experience More as a traffic driver to Bloomingdale's Beauty and database building
- cross collaboration with buying and planning team for effective product and competitive market offering
- alignment with marketing and social teams for event creation and execution of in store events across all major brands (Puig, Estee Lauder Group, L'Oreal)
- most recent collaboration with YSL Beauty and International Makeup Artist - Iman hosted in the Address Hotel Dubai Mall generating 20K of event sales