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10 year professional in fashion, editorial, brand management, luxury retail and customer service, I'd like to showcase the skillets obtained from these interrelated industries and allow for new opportunities value add and link professional practices in buying, trend forecasting, commercial execution, strategic agility and risk management.


Diligent, dedicated, and determined creative  professional with prowess in luxury retail and customer experience. Has  a passion for high fashion, cosmetic technology - beauty innovation, and trend forecasting. Possesses team leadership skills, is an effective public speaker, and tenacious individual with a hard work ethic. Customer engagement centric with a commercial and creative mindset.

  • trend analysis and forecasting - beauty, fashion
  • event planning (retail & commercial events)
  • visual merchandising, marketing research and analytical skills
  • sales planning and seasonal buying forecasting management
  • brand management and positioning
  • conceptual content creation

as seen on Diane von Furstenberg's series 

Work experience

Feb 2018Present

Assistant Retail Manager - Bloomingdale's Dubai & Pro Team Middle East

Al Tayer Trends

Assistant Retail Manager of 60 various luxury cosmetic and fragrance brands (120M AED annual) and innovative concept of shop-in-shop beauty pop-up Destination Discover Experience More (4M AED annual). This commercial role included managing shop profitability, in store events,  coaching and development of 2 department managers, 6 supervisors and over 50 sales associates. In addition to oversight and brand development of Pro Team Middle East.

- cross collaboration with buying and planning team for effective product and competitive market offering

-alignment with marketing and social teams for customer communication of in store events across all major brands (Puig, Estee Lauder Group, L'Oreal)

-cultivated the first partnership with Careem UAE for in store promotions and traffic penetration

Jan 2017Present

Manager - Commercial Events & Pro Team Middle East

Al Tayer Trends

Events manager for Al Tayer Group (ATG), parent company for Bloomingdale's Dubai, Bloomingdale's Kuwait 360 and Harvey Nichols Dubai currently overseeing in store events related to cosmetics and fragrances as well as in ATG owned multi-branded beauty concept, Areej. Event support includes marketing activations for world renown beauty brands such as Laura Mercier, Burberry, Guerlain, MAKE and Illamasqua.

Management and co-creation of launching new branded identity, Pro Team Middle East- an events team of makeup artists and fragrance specialists which support internal and external events - generating POS of 5M AED annually.

Nov 2015Dec 2016

Deputy Manager - Beauty

Bloomingdale's Dubai

Deputy Manager for Bloomingdale's Dubai overseeing beauty concessions  with over 60 different cosmetics and fragrance brands. Responsible for monthly average sales of 15M AED with a team of 2 department managers, 4 supervisors and 4 make up artists. 

Created the concepts and collaborates with diverse departments to include social media, marketing and visual merchandising to ensure seamless execution of in store events - all designed for retail sales and customer engagement. 

Nov 2012Nov 2015

Product Sales Manager (Store Manager Equivalent) 


Product Sales Manager for T GALLERIA HAWAII (formerly dba DFS Waikiki Galleria) handled pret-a-porter and leather goods with European luxury brands:  Salvatore Ferragamo and Tod's (Nov 2012-Dec 2013); Emporio Armani, Burberry and Hugo Boss (Jan 2014-Nov 2015).

Portfolio encompassed both Duty-Paid and Duty-Free business modules within a luxury galleria brick-and-mortar concept. In June 2015 Polo Ralph Lauren became an addition to my fashion portfolio providing the largest ownership of RTW for T Galleria Hawaii. The Polo Ralph Lauren in T Galleria Hawaii is notably the number one door for DFS worldwide respective to other DFS Ralph Lauren accounts. 

- Liaised with regional branded visual merchandisers of proper VM communication based on seasonality or stock on hand

- Conducted training in conjunction with brands for front line support of VM maintenance and guidelines in between floor set cadences

- Managed sell through and SOH for all four RTW businesses: including annual inventory stock counts and stock reconciliation processes

- Developed and implemented mannequin and VM guidelines specific to each branded boutiques well as supporting overall galleria with VM strike points fashion merchandise

Stretch Project: Pop-Up Shop manager for both Pow! Wow! Hawaii and Mu'u Mu'u Heaven joint ventures including VM execution, stock management, staffing and sell through.

Jul 2011Oct 2012

Management Trainee

DFS Group, L.P.

Global Management Trainee 

An 18 month program providing insight to the operations and complexity of one of the world's leading luxury travel retailers. Spent 2-3 months rotation intervals operating in various locations & job capacities with assigned special projects. 

Sales Operations: Beauty, Tumon Bay Galleria

- Business Analysis and Trend Forecasting

- Team Building and Special Promotions

- Special Project: Beauty Sensory Escape

Sales Operations: Gucci, Guam International Airport

- Business analysis and trend forecasting

- Staffing and incentives

- Visual Merchandising

- Special Project: Staff Welfare Initiative

Support Operations: Finance, Inventory & Control, Tumon Bay Galleria

- Invoicing and DSD

- Inventory Management

- Special Project: Hand in Hand for Haiti (company organized fundraiser)

Global Merchandising: Luxury Jewelry; Bulgari, Chopard, Chaumet & Tiffany & Co., DFS Hong Kong

- Product Assortment Management for all doors 

- Exposure to DFS Merchandising functions including OTB, Price Changes, Special Ordering and Allocation

Stretch Project: DFS Saipan Galleria

Mar 2010Jul 2011

Team Lead - Beauty

DFS Group, L.P.

Entry level management position handling a brand portfolio of 20 plus luxury beauty brands with annual revenues of approximately $22million and a staff of +100 beauty advisors, make up artists, fragrance specialists and beauty promoters. 

- Execution of brand plans for sales growth and drives to attain/surpass department goals of approximately $1.5 million monthly

- Direct responsibilities includes: YSL, Givenchy, La Mer and Guerlain – stock and staff management in addition to promoter pool of make up artists – including developing training to grow talent from within

- Organized events and teams used for photo shoots, beauty pageants and fashion shows

- Business analysis on brand top sellers

- Inventory Management and Trend Forecasting

- Established direct rapport with multiple vendors include LVMH Cosmetics & Fragrances, Estee Lauder Japan, M.A.C travel retail

- Obtained training to assist in the people development and talent recruitment

- Coordinates promotions with Beauty Division Merchandising team to drive sales on a monthly basis

Jul 2008Mar 2010

Magazine Coordinator

Glimpses of Guam

- Primary reporter for MDM (a lifestyle publication) in addition to Marianas Business Journal, Guam Business and R&R Pacific

- Handles multiple deadlines for each publication on weekly and bi-weekly basis

- Sets direction and tone for MDM: creative editorial themes, editorial line up, fashion shoots and art concepts

- Develops and executes the creative direction for each photo shoot

- Emphasis on developing rapport and maintaining relations in media

- Coordinated annual publication parties and events - working with models for fashion show coordination

Aug 2007Apr 2008

Sales/Visual Associate

QSR, Quiksilver

- Performed inventory control of approximately $10,000 and handled corporate to store and store-to-store transfers

- Visual merchandiser and mannequin stylist for both Quiksilver and Roxy

- Enhanced concepts for floor sets and window stories

Dec 2006Aug 2007

Sales Associate

Coach, Inc.

- Developed impressive clientele book and strong customer relationship management skills

- Achieved daily sales goals of $3,500-5,000 (during 5 hour working shift).

- Performed bi-monthly floor sets and took charge of mannequin and window front styling

- Built strong selling techniques resulting in top performance recognition 


Apr 2006Mar 2008

Associate's of Art

Fashion Institute of Design & Merchandising

·      MerchandiseTrend Analysis: developed the forecasting skills to effectively depict trends in fashion, color and textiles with the impact of politics, global economy, and international business news

·      Merchandising Strategies: implemented elements of color and design, visual atmospherics, and market research to determine proper and effective visual displays for store front windows, retail floor plans, publication and photography layouts, and web page configurations.

·      Marketing Essentials: attained essential marketing research and analytical techniques with focus on demographic and psychographic research, marketing and promotional mix implementation, and product life cycle importance

·      Selling Techniques and Merchandise Plan & Control: enhanced selling techniques in both direct selling to consumers and in vendor representation for selling on behalf of corporate accounts. Generated a sales plan with projected sales, features and benefits, and effective use of approaching clients and satisfying need or want

·      Promotions in the Merchandising Environment: focused on the importance of public relations in fashion and business with emphasis on networking, market research, and the promotional mix. Created press kits and promotional folders for corporate accounts and new businesses