To apply my innate passion and talents for styling (fashion and beauty), visual merchandising and trend forecasting in conjunction with my developed skills of leadership, business acumen, event planning and team building in a career in the fashion industry.

With a combined 9 years of professional experience in fashion, editorial, event planning and retail, I'd like to not only showcase the skillets obtained from these interrelated industries, but also allow for opportunities to enhance and develop other notable professional practices in business, strategy, risk management and creative direction,


Diligent, dedicated, and determined Fashion Merchandise Marketing professional with substantial retail experience and a passion and appreciation for high fashion, beauty and cosmetic news, and trend forecasting. Possesses team leadership skills, is an effective public speaker, and tenacious individual with a hard work ethic. An aspiring fashion/beauty editor and stylist with a business and creative mindset encompassing the following skills:

·      trend analysis and forecasting,

·      visual merchandising, marketing research and analytical skills

·      sales planning and seasonal buying forecasting management

·      personal styling capability, runway model styling

·      brand management and positioning

Work History

Work History

Sales Associate (Temp)

Devanlay, Inc. dba Lacoste

- Assisted in the coordination of the grand opening of San Diego’s first store

- Provided ideas for creative displays in conjunction with corporate visual merchandising standards

Jan 2014 - Present

Product Sales Manager


Product Sales Manager for T GALLERIA HAWAII (formerly dba DFS Waikiki Galleria) handling pret-a-porter and leather goods with European luxury brands: Emporio Armani, Burberry and Hugo Boss. 

This current portfolio encompasses both Duty-Paid and Duty-Free business modules within a luxury galleria brick-and-mortar concept. In June 2015 Polo Ralph Lauren became an addition to my fashion portfolio providing the largest ownership of RTW for T Galleria Hawaii. The Polo Ralph Lauren in T Galleria Hawaii is notably the number one door for DFS worldwide respective to other DFS Ralph Lauren accounts. 

Nov 2012 - Dec 2013

Product Sales Manager

DFS Group, L.P.

Product Sales Manager for DFS Waikiki Galleria and oversaw approximately $11million annual business with luxury Italian fashion brands, Salvatore Ferragamo and Tod's. 

Jul 2011 - Oct 2012

Management Trainee

DFS Group, L.P.

Global Management Trainee 

An 18 month program providing insight to the operations and complexity of one of the world's leading luxury travel retailers. Spent 2-3 months rotation intervals operating in various locations & job capacities with assigned special projects. 

Sales Operations: Beauty, Tumon Bay Galleria

- Business Analysis and Trend Forecasting

- Team Building and Special Promotions

- Special Project: Beauty Sensory Escape (see portfolio)

Sales Operations: Gucci, Guam International Airport

- Business analysis and trend forecasting

- Staffing and incentives

- Visual Merchandising

- Special Project: Staff Welfare Initiative

Support Operations: Finance, Inventory & Control, Tumon Bay Galleria

- Invoicing and DSD

- Inventory Management

- Special Project: Hand in Hand for Haiti (company organized fundraiser)

Global Merchandising: Luxury Jewelry; Bulgari, Chopard, Chaumet & Tiffany & Co., DFS Hong Kong

- Product Assortment Management for all doors 

- Exposure to DFS Merchandising functions including OTB, Price Changes, Special Ordering and Allocation

Stretch Project: DFS Saipan Galleria

-Beauty stretch project, How Do I Look? (see portfolio)

Graduation Presentation: (see portfolio)

Mar 2010 - Jul 2011

Team Lead - Beauty

DFS Group, L.P.

Entry level management position handling a brand portfolio of 20 plus luxury beauty brands with annual revenues of approximately $22million and a staff of +100 beauty advisors, make up artists, fragrance specialists and beauty promoters. 

- Execution of brand plans for sales growth and drives to attain/surpass department goals of approximately $1.5 million monthly

- Direct responsibilities includes: YSL, Givenchy, La Mer and Guerlain – stock and staff management in addition to promoter pool of make up artists – including developing training to grow talent from within

- Organized events and teams used for photo shoots, beauty pageants and fashion shows

- Business analysis on brand top sellers

- Inventory Management and Trend Forecasting

- Established direct rapport with multiple vendors include LVMH Cosmetics & Fragrances, Estee Lauder Japan, M.A.C travel retail

- Obtained training to assist in the people development and talent recruitment

- Coordinates promotions with Beauty Division Merchandising team to drive sales on a monthly basis

Jul 2008 - Mar 2010

Magazine Coordinator

Glimpses of Guam

- Primary reporter for MDM (a lifestyle publication) in addition to Marianas Business Journal, Guam Business and R&R Pacific

- Handles multiple deadlines for each publication on weekly and bi-weekly basis

- Sets direction and tone for MDM: creative editorial themes, editorial line up, fashion shoots and art concepts

- Develops and executes the creative direction for each photo shoot

- Emphasis on developing rapport and maintaining relations in media

- Coordinated annual publication parties and events - working with models for fashion show coordination

Aug 2007 - Apr 2008

Sales/Visual Associate

QSR, Quiksilver

- Performed inventory control of approximately $10,000 and handled corporate to store and store-to-store transfers

- Visual merchandiser and mannequin stylist for both Quiksilver and Roxy

- Enhanced concepts for floor sets and window stories

Dec 2006 - Aug 2007

Sales Associate

Coach, Inc.

- Developed impressive clientele book and strong customer relationship management skills

- Achieved daily sales goals of $3,500-5,000 (during 5 hour working shift).

- Performed bi-monthly floor sets and took charge of mannequin and window front styling

- Built strong selling techniques resulting in top performance recognition 

Aug 2006 - Nov 2006

Stock Assistant


- Responsible for stock room quality assurance and processing inventory

- Managed shipping to associated stores, outlets, and customers


Apr 2006 - Mar 2008

Associate's of Art

Fashion Institute of Design & Merchandising

·      MerchandiseTrend Analysis: developed the forecasting skills to effectively depict trends in fashion, color and textiles with the impact of politics, global economy, and international business news

·      Merchandising Strategies: implemented elements of color and design, visual atmospherics, and market research to determine proper and effective visual displays for store front windows, retail floor plans, publication and photography layouts, and web page configurations.

·      Marketing Essentials: attained essential marketing research and analytical techniques with focus on demographic and psychographic research, marketing and promotional mix implementation, and product life cycle importance

·      Selling Techniques and Merchandise Plan & Control: enhanced selling techniques in both direct selling to consumers and in vendor representation for selling on behalf of corporate accounts. Generated a sales plan with projected sales, features and benefits, and effective use of approaching clients and satisfying need or want

·      Promotions in the Merchandising Environment: focused on the importance of public relations in fashion and business with emphasis on networking, market research, and the promotional mix. Created press kits and promotional folders for corporate accounts and new businesses



Promotions and Events Coordination

Team Building

Visual Merchandising

Retail Management