Ray Catudal

Ray Catudal


Well-rounded entrepreneurial marketing professional bringing over 10 years of success in management and consulting roles with Start-Up (WebEx), Corporate Enterprise (Cisco), Business-to-Consumer, and Business-to-Business Teams.

Sectors - High-Technology, Web Conferencing, Customer Relationship Management (CRM), Global Education, Software-as-a-Service(SaaS)/On-demand, Financial Services, Corporate Social Responsibility (CSR), Design Technology

Team Leadership/Management - Direct reports, cross-functional, matrix, vendor, call center, and global teams

Lead Generation Marketing Programs - Strategic marketing plans, online and offline integrated campaign management (Email, Direct Mail, Banner Ads, Webinars, Online Demos, Telemarketing, Trade Shows, SEM/SEO, 3rd Party Portals), list definition/pulls, pipeline infrastructure, lead scoring, CRM/Salesforce.com reporting

Customer/Installed Base Marketing - Working with Client Teams of 100+ to develop strategic marketing plans, and launch online and offline loyalty, up-sell, cross-sell, usage, and retention campaigns.Includes the development of database/segmentation strategies, incentive plans, and supporting materials (Customer Stories, Presentations…)

Internal & External Marketing Communications - Web and Intranet Site development, content messaging, positioning, press releases, newsletters, blogs, collateral, executive key-note presentations, VODs, Podcasts

Product Marketing - Business plans, value propositions, competitive climate research, messaging/positioning, pricing strategies, financial statements, operational requirements

Sales Enablement - Working with field and internal (call and web based) Sales Teams of 100 +to provide product training, education, prospect presentations, leave behind collateral, internal newsletters, calling scripts, and FAQs

Research - From methodology to reporting of qualitative, quantitative, competitive, customer satisfaction surveys