Work History

Work History

Director of Product Marketing

QUANTEX MICROSYSTEMS

Somerset, NJ Director of Product Marketing

Recruited by CEO of this multinational computer technology company to lead 16 product managers & engineers for one division and oversee product management/development for $1B parent. Managed all aspects of upstream and downstream marketing for mobile, desktop, workstation, server, software, services and peripherals.

Senior Product Manager-Marketing

GLOBIX CORPORATION

MAIL.COM, New York, NY Senior Product Manager-Marketing

Recruited by VP Marketing of this Global Internet and Application Services Provider to manage $10M budget and commercialize Hosted Microsoft Exchange SaaS.

Product/brand Manager

OTICON, INC

Somerset, NJ Product/Brand Manager

For this Digital and Wireless Hearing Technology company, created a new business strategy for US product offering in high volume segment. Led a global cross-functional team in new product development and marketing communications.

Group Product Manager/Sales Manager

Marketing & Digital Brand Strategy

STRYKER, Mahwah, NJ Group Product Manager/Sales Manager NY Metro

For this $9B Fortune 400 medical technology leader, recruited to launch and revitalize a product portfolio as part of a turnaround strategy. Quickly promoted to lead 4 product managers. Again promoted to turn around underperforming NY territory with 22 sales reps. Transformed the position, utilizing marketing strategy & B2B/B2C tactics to accelerate revenue, share and margin.

Executive Director of Marketing & Digital

INTEGRATED BUSINESS MANAGEMENT, LLC

Hoboken, NJ Executive Director of Marketing & Digital Brand Strategy

Executive Director of Independent consultant/thought leader/creative strategist providing market research, corporate branding, competitive differentiation and messaging, developing unique business development strategies for start-ups and small/mid-sized companies in retail, B2B, non-profit. Develops brand strategy, and monetizes web/social media. Partner with multiple agencies to deliver unique, compelling customer experiences that drive revenue.

Education

Education
2014

Digital Marketing

NEW YORK UNIVERSITY
Jan 2008

Executive Education

Harvard Business School
2005

M.B.A

UNIVERSITY OF PHOENIX
1998

B.Sc

RUTGERS UNIVERSITY

Skills

Skills

Master of Marketing & Sales

Strategic Marketing Planning/Execution, Global Marketing Leadership, Product Innovation/Leadership, Public Relations, B2B/B2C, HCP, DTC, KOL strategy, Consumer Marketing Strategy, Strategic Partnerships, Business Development, Branding/Brand Loyalty, SEM, SEO, Digital Media Analytics, Online Sales/Advertising (Display, Mobile, Video, Social Media), Marketing Communications, KPIs, Budget Responsibility, Segmentation, Pricing Models – CPC, CPM, CPA, RTB, Programmatic Buying, Copywriting, Relationship Management, CRM (Salesforce.com, Saleslogix), Software as a Service (SAAS), Agile/Scrum Software Development, MS Office Suite

APP

brand

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