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Ray O. Nulsen

Business Development Specialist with Entrepreneurial Mindset

Professional History

Sep 2014Present


Midwest Dealer Services, LLC

Using a combination of cold calling, setting appointments, and attending various auto auctions, I meet with owners and managers of independent auto dealers daily to learn about their business practices and propose solutions designed to mitigate risk and increase their bottom line. Products and services offered include: GPS vehicle tracking,  special financing solutions, insurance products, marketing resources, credit check services, and formation of reinsurance companies. In less than six months since taking over the Ohio and PA territories, I have signed up more than 70 new dealer customers and recorded nearly 200 sales transactions. I continue to capture market share from the industry's most recognized brands, with an especially high rate of conversion from the nation's largest provider. 

Aug 2010Aug 2014


On Campus Sports Network

Responsibilities include: Corporate formation, team leadership, brand development, business planning, sales strategy, formation and development of strategic partnerships, budget development, investor presentations / raising capital, SEO/SEM and social media strategy, contract management, investor relations, student recruiting, university partner management.

Significant accomplishments include:

  • Initiated and established strategic partnerships with 50+ major NCAA Division I universities and major media groups such as USA Today / Gannett, AOL/Huffington Post, and
  • Directed a successful private equity raise of $157,000, exceeding original target of $80,000. Increased company valuation above the $2 Million benchmark on a paper-thin budget.
  • Recruited and built a board of directors and advisors comprised of industry experts from companies such as Fox Sports, CBS, The Sporting News, Google, DoubleClick, and Infoseek.
  • Accolades include: Readers’ Choice Award Winner in 2012. Press credentials earned for three college bowl games in 2011 and seven games in 2012, plus multiple NCAA Men’s basketball conference tournaments.
  • Served as front-line spokesperson for the company, including responding to all media and stakeholder inquiries.
Mar 2009Jul 2010

Sales Consultant

Teacher Created Materials Publishing, Inc.

Consulted with K-12 district leaders to recommend curriculum materials and professional development solutions that help teachers connect with a diverse student population. Key accounts include Indianapolis Public Schools, Dearborn Public Schools, Toledo Public Schools, and Pontiac School District. 

Sales Accomplishments:

  • Developed customized professional development event for Indianapolis Public Schools generating $150,000 in training and materials revenue.
  • Led a customized summer learning initiative with districts in Indianapolis generating $94,000 in new business.
  • Increased territory sales from $35,000 to $298,000.
Jan 2007Feb 2009

K-12 Solutions Director

Upromise, Inc.

Worked with K-12 districts and corporate partners to promote a college awareness and rewards program among families. Earned commitments from highly-influential contacts in key regions including the President of the Clark County Public Education Foundation in Las Vegas, NV. Managed partnerships in a large geographical territory spanning from York County, VA to Coachella, CA. 

Mar 2002Dec 2006

Account Manager/Sales Trainer

Follett Library Resources

Consulted with K-12 school district administrators to capture an unprecedented level of market share in new school business in Michigan which earned me a promotion to Senior Account Manager in Clark County, NV – a $4 Million territory driven by new school revenue. Recognized by executive management for being a top-ten producer, I was elected to one of eight peer sales training positions spanning the entire sales force, often times training sales reps with 15-20 more years of experience.

Core Skills

Consultative Sales

Thirteen years of ongoing practice and improvement with the consultative sales process, primarily in a field-based territory account management role. Documented success exceeding sales targets and contributing toward growth, even in declining markets. Confident and successful in multiple sales settings, from small accounts to closing six-figure deals.

Sales Training

Certified at the mastery level of Professional Selling Skills. Spent time in the field with peer sales reps to observe technique and provide feedback toward development of the consultative sales process.

Confident Presenter

Tasked to stand before crowds ranging in size from 2 to 200, I have presented educational materials, software applications, and business plans.


Obsessed with follow up and follow through, my customers are never left in the dark. I prefer to tell a story rather than assault with features. As an exceptionally gifted writer and editor, I am frequently the go-to source for final proofing and approval of external marketing and sales communication. 

Proficient with Technology

I am a highly proficient user of popular CRM tools like and standard business applications including the Microsoft Office Suite.  


Jan 1994May 1996


Xavier University

Cincinnati, Ohio

Aug 1989Dec 1993

B.S. Communication / Journalism

Miami University

Oxford, Ohio