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A Bit About the Past

Aug 2014Present

Product Marketing Manager

MacPaw Inc.

● Go-to-market strategy for OS X product line.
● Product positioning and messaging.

● Planning and management of all in-app marketing-oriented functionality (monetization model and flow, email subscription, contextual cross promotion of other products).
● Conversion rate optimization inside products, on website, and online store.
● Marketing automation.
● Planning, implementation, and analysis of in-app A/B tests.
● Setup and optimization of online store.
● Specifications for the creation of in-house automated, contextual in-app cross promotion system, as well as management and optimization of campaigns.
● In-app user behavior tracking implementation plan and analysis.
● Collaboration with product managers and developers to solve user pain points discovered during user behavior analysis.
● Management and coordination of product launches.
● Mac App Store marketing initiatives.
● The creation of marketing materials, from video content plans to review kits and everything in between.

July 2013Present

Founder & Chief Creative Officer

Motion Authors

● Directing and managing creative illustration and animation projects for clients, include Jet, Trello, Ibotta, InVision, AOL, Huffington Post, and others.
● Working with clients to further define their target audience, messaging, and creative tone for products.
● Storyboard development.
● Directing the visual style together of the illustration and animation.
● Developing copy for video spots.
● 2D animation for select animation projects.
● Managing relationships with clients.
● Searching for and recruiting new talent.

Dec 2008Aug 2014

Product Marketing Manager

BeLight Software

● Go-to-market strategy for OS X and iOS apps.
● Product messaging.
● Working together with designers to create product pages, landing pages, in-app promotions, and other marketing materials.
● Web analytics.
● Conversion rate optimization.
● Content marketing strategy and content creation.
● Email marketing and automation.
● Creating video content – both educational and promotional.
● Social media marketing.
● Mac App Store marketing activities.
● Planning and managing store-wide campaigns and sales for both our online marketplace and the Mac App Store.
● Third-party promotions of apps.
● PR – building journalist base and working together with them on product launches and promotions.
● Writing copy for product and landing pages.