● Go-to-market strategy for OS X product line.
● Product positioning and messaging. ● Planning and management of all in-app marketing-oriented functionality (monetization model and flow, email subscription, contextual cross promotion of other products).
● Conversion rate optimization inside products, on website, and online store.
● Marketing automation.
● Planning, implementation, and analysis of in-app A/B tests.
● Setup and optimization of online store.
● Specifications for the creation of in-house automated, contextual in-app cross promotion system, as well as management and optimization of campaigns.
● In-app user behavior tracking implementation plan and analysis.
● Collaboration with product managers and developers to solve user pain points discovered during user behavior analysis.
● Management and coordination of product launches.
● Mac App Store marketing initiatives.
● The creation of marketing materials, from video content plans to review kits and everything in between.