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Summary

I am a Google AdWords Certified and Bing Ads Accredited marketing professional, qualified PGDBM (2 yr.  Full Time, Specialization: Marketing and Human Resource Management) with around 9 yrs. experience in handling diverse functions of marketing:

 Brand Management, Developing and Managing Web Content and Content for all Marketing Collaterals, Internet Marketing, E-mail Campaign, SEO, Social Media Marketing, Internal and External Communications and Business Development, with ability to work effectively under deadlines and time pressures, I emphasize on providing creative solution and ensure thorough attention to detail.

Work experience

Aug 2014Present

Asst. Manager Marketing

Eastern Book Company Pvt. Ltd.
  • Development of Marketing Plan, Strategy and ensuring implementation of the same for achieving set Marketing Goals.
  • Responsible for creating Brand Identity. Responsible for developing content as well as managing content for all marketing collaterals including brochures, posters, direct mails, newsletters etc.
  • Develop and manage online marketing campaigns in order to drive brand awareness, engagement and traffic to social media pages.
  • Planning, development, monitoring, optimization and measurement of company's digital footprint across the digital media.
  • Coordinate with internal stakeholders and external agencies to execute the strategic media plans in the digital space.
  • Responsible for all internal and external communications in the organization. Managing and creating fresh content for different websites while ensuring creativity and quality.
  • Responsible for managing social media pages like Twitter, LinkedIn, Google plus, Facebook etc. through thought provoking and engaging posts/comments and handling E-mail campaign.
Aug 2013Jul 2014

Manager Marketing and Communications

Rednep Technologies Pvt Ltd.
  • Development of Marketing Plan, Strategy and ensuring implementation of the same for achieving set Marketing Goals.
  • Responsible for creating Brand Identity and Product Logo.
  • Managing and creating fresh content for different websites while ensuring creativity and quality.
  • Responsible for managing social media pages like Twitter, LinkedIn, Google plus, Facebook etc. through thought provoking and engaging posts/comments and E-mail campaign.
  • Constant development and constant revision of all web content(www.outsourceddev.com , www.sisystems.com.au/site , www.hostpinger.com)
  • Responsible for developing content as well as managing content for all marketing collaterals including brochures, posters, direct mails, newsletters etc.
  • Develop and manage online marketing campaigns for Rednep Technologies effectively driving brand awareness, engagement and traffic to social media pages.
  • Planning, development, monitoring, optimization and measurement of company's digital footprint across the digital media.
  • Achieve a strong, visible social media presence and develop concepts with potential of engagement and online reputation management.
  • Coordinate with internal stakeholders and external agencies to execute the strategic media plans in the digital space.
  • Responsible for all internal and external communications in the organization.
Apr 2012Jul 2013

Manager Marketing and Communications

Kunskapsskolan Eduventures Pvt Ltd.
  • Development of Marketing Plan, Strategy and ensuring implementation of the same for achieving set Marketing Goals and promoting KED based applications.
  • Responsible for creating brand identity and product logo.
  • Handling mailing campaign for exhibitions, conferences and enterprise based exhibitions.
  • Responsible for managing various social media pages through thought provoking and engaging posts/comments.
  • Liaising and networking with a range of stakeholders including target audience, expats, channel partners and partner organizations, PR agency, media houses etc.
  • Media Planning and coordinating with advertising agencies for releasing adverts in local, regional and national publications.
  • Writing and proof reading copy of marketing collaterals.
  • Achieve a strong, visible social media presence and develop concepts with potential of engagement and healthy discussions.
  • Managing the timely production of marketing materials, including leaflets, flyers, posters, newsletters, corporate film etc.
  • Planning and conducting Marketing Campaigns and Interaction Sessions with target audience.
  • Content development and management for website www.kunskapsskolan.edu.in & www.kunskapsskolan.com Responsible for all internal and external communication in the organization.
Feb 2008Mar 2012

Assistant Manager

J K BUSINESS SCHOOL, GURGAON
  •  Development of strategy, planning and monitoring implementation of the same for student recruitment drive as well as selling and promoting JK Technosoft software solutions.
  • Planning and conducting marketing campaigns, counseling sessions, Group Discussions and Personal Interview all across India.
  • Writing and proofreading copy of all marketing collaterals.
  • Writing content for website www.jkbschool.org and www.jkps.edu.in all marketing collaterals and coordinating with creative and printing agency to ensure timely production of the same.
  • Coordinating several branding and promotional activities in schools and colleges.
  • Media Planning and coordinating with advertising agencies for designing marketing materials.
  • Achieve a strong, visible social media presence and develop concepts with potential of engagement and healthy discussions.
  • Leading and co-coordinating a team of Marketing Executives and Business Associates. Developing content and managing production for all marketing materials, including leaflets, flyers, posters, newsletters, corporate film etc.
  • Responsible for all internal and external communication in the organization.
  • Event conceptualization and management; developing strategies and brand positioning of many events. Keeping a track of work progress, timely reports and MIS generation.
Dec 2006Jan 2008

T.M.S.R

RANBAXY LABS LTD
  • Planning Product Promotion activities
  • Created and implemented marketing strategies and plan for successful launch and promotion of various products
  • Organizing and coordinating seminars, conferences and RBM's for Doctors
  • Delivered marketing presentations to Doctors Networking with retailers, and other channel partners for promoting several brands. 

Education

Post Graduate Diploma in Business Management

Master School of Management 

2 Year Full Time Management Program ( Specialization: Marketing and Human Resources Management) 

B.Sc

A.N College

Electronics Hons.

Certifications

Aug 2015Aug 2016

Google AdWords Certification

GOOGLE.COM/PARTNERS

Google AdWords Certification Exams

Aug 2015Aug 2016

Bing Ads Accredited Professional Status

Bing Ads

Bing Ads Accredited Professional Status Exams

Apr 2015Apr 2016

Inbound Certified

HubSpot Academy

Inbound Methodology exams

Achievements

  • Launched a unique concept for the first time in India achieving more than 30% of the target.
  • Leveraged strengths in cost effective marketing management and vendor negotiations to end each year an average of 20% under budget ( without compromising business growth goals)
  • B-Level Certificate In “National Mathematics Olympiad”
  • Best Speaker Award In “National Conference on Communal Harmony”
  • Organized “Conference on Management”.
  • Presented Paper On “Outdoor Advertising”
  • Winner of “HT Caption Contest

Contact Details

Address: Flat No. 2O-604, A.W.H.O, Gurjinder Vihar, Sector- Chi, Greater Noida-201308, INDIA

Skype Id: ravi.prakash269

LinkedIn: in.linkedin.com/in/prakashravirp/