Asst. Manager Marketing
Eastern Book Company Pvt. Ltd.
- Development of Marketing Plan, Strategy and ensuring implementation of the same for achieving set Marketing Goals.
- Responsible for creating Brand Identity. Responsible for developing content as well as managing content for all marketing collaterals including brochures, posters, direct mails, newsletters etc.
- Develop and manage online marketing campaigns in order to drive brand awareness, engagement and traffic to social media pages.
- Planning, development, monitoring, optimization and measurement of company's digital footprint across the digital media.
- Coordinate with internal stakeholders and external agencies to execute the strategic media plans in the digital space.
- Responsible for all internal and external communications in the organization. Managing and creating fresh content for different websites while ensuring creativity and quality.
- Responsible for managing social media pages like Twitter, LinkedIn, Google plus, Facebook etc. through thought provoking and engaging posts/comments and handling E-mail campaign.