Ravi Prakash

Ravi  Prakash

Assistant Manager Marketing 

Summary

I am a Google AdWords Certified and Bing Ads Accredited marketing professional, qualified PGDBM (2 yr.  Full Time, Specialization: Marketing and Human Resource Management) with around 9 yrs. experience in handling diverse functions of marketing:

 Brand Management, Developing and Managing Web Content and Content for all Marketing Collaterals, Internet Marketing, E-mail Campaign, SEO, Social Media Marketing, Internal and External Communications and Business Development, with ability to work effectively under deadlines and time pressures, I emphasize on providing creative solution and ensure thorough attention to detail.

Work History

Work History
Aug 2014 - Present

Asst. Manager Marketing

Eastern Book Company Pvt. Ltd.
  • Development of Marketing Plan, Strategy and ensuring implementation of the same for achieving set Marketing Goals.
  • Responsible for creating Brand Identity. Responsible for developing content as well as managing content for all marketing collaterals including brochures, posters, direct mails, newsletters etc.
  • Develop and manage online marketing campaigns in order to drive brand awareness, engagement and traffic to social media pages.
  • Planning, development, monitoring, optimization and measurement of company's digital footprint across the digital media.
  • Coordinate with internal stakeholders and external agencies to execute the strategic media plans in the digital space.
  • Responsible for all internal and external communications in the organization. Managing and creating fresh content for different websites while ensuring creativity and quality.
  • Responsible for managing social media pages like Twitter, LinkedIn, Google plus, Facebook etc. through thought provoking and engaging posts/comments and handling E-mail campaign.
Aug 2013 - Jul 2014

Manager Marketing and Communications

Rednep Technologies Pvt Ltd.
  • Development of Marketing Plan, Strategy and ensuring implementation of the same for achieving set Marketing Goals.
  • Responsible for creating Brand Identity and Product Logo.
  • Managing and creating fresh content for different websites while ensuring creativity and quality.
  • Responsible for managing social media pages like Twitter, LinkedIn, Google plus, Facebook etc. through thought provoking and engaging posts/comments and E-mail campaign.
  • Constant development and constant revision of all web content(www.outsourceddev.com , www.sisystems.com.au/site , www.hostpinger.com)
  • Responsible for developing content as well as managing content for all marketing collaterals including brochures, posters, direct mails, newsletters etc.
  • Develop and manage online marketing campaigns for Rednep Technologies effectively driving brand awareness, engagement and traffic to social media pages.
  • Planning, development, monitoring, optimization and measurement of company's digital footprint across the digital media.
  • Achieve a strong, visible social media presence and develop concepts with potential of engagement and online reputation management.
  • Coordinate with internal stakeholders and external agencies to execute the strategic media plans in the digital space.
  • Responsible for all internal and external communications in the organization.
Apr 2012 - Jul 2013

Manager Marketing and Communications

Kunskapsskolan Eduventures Pvt Ltd.
  • Development of Marketing Plan, Strategy and ensuring implementation of the same for achieving set Marketing Goals and promoting KED based applications.
  • Responsible for creating brand identity and product logo.
  • Handling mailing campaign for exhibitions, conferences and enterprise based exhibitions.
  • Responsible for managing various social media pages through thought provoking and engaging posts/comments.
  • Liaising and networking with a range of stakeholders including target audience, expats, channel partners and partner organizations, PR agency, media houses etc.
  • Media Planning and coordinating with advertising agencies for releasing adverts in local, regional and national publications.
  • Writing and proof reading copy of marketing collaterals.
  • Achieve a strong, visible social media presence and develop concepts with potential of engagement and healthy discussions.
  • Managing the timely production of marketing materials, including leaflets, flyers, posters, newsletters, corporate film etc.
  • Planning and conducting Marketing Campaigns and Interaction Sessions with target audience.
  • Content development and management for website www.kunskapsskolan.edu.in & www.kunskapsskolan.com Responsible for all internal and external communication in the organization.
Feb 2008 - Mar 2012

Assistant Manager

J K BUSINESS SCHOOL, GURGAON
  •  Development of strategy, planning and monitoring implementation of the same for student recruitment drive as well as selling and promoting JK Technosoft software solutions.
  • Planning and conducting marketing campaigns, counseling sessions, Group Discussions and Personal Interview all across India.
  • Writing and proofreading copy of all marketing collaterals.
  • Writing content for website www.jkbschool.org and www.jkps.edu.in all marketing collaterals and coordinating with creative and printing agency to ensure timely production of the same.
  • Coordinating several branding and promotional activities in schools and colleges.
  • Media Planning and coordinating with advertising agencies for designing marketing materials.
  • Achieve a strong, visible social media presence and develop concepts with potential of engagement and healthy discussions.
  • Leading and co-coordinating a team of Marketing Executives and Business Associates. Developing content and managing production for all marketing materials, including leaflets, flyers, posters, newsletters, corporate film etc.
  • Responsible for all internal and external communication in the organization.
  • Event conceptualization and management; developing strategies and brand positioning of many events. Keeping a track of work progress, timely reports and MIS generation.
Dec 2006 - Jan 2008

T.M.S.R

RANBAXY LABS LTD
  • Planning Product Promotion activities
  • Created and implemented marketing strategies and plan for successful launch and promotion of various products
  • Organizing and coordinating seminars, conferences and RBM's for Doctors
  • Delivered marketing presentations to Doctors Networking with retailers, and other channel partners for promoting several brands. 

Education

Education

Post Graduate Diploma in Business Management

Master School of Management 

2 Year Full Time Management Program ( Specialization: Marketing and Human Resources Management) 

B.Sc

A.N College

Electronics Hons.

Certifications

Certifications
Aug 2015 - Aug 2016

Google AdWords Certification

GOOGLE.COM/PARTNERS

Google AdWords Certification Exams

Aug 2015 - Aug 2016

Bing Ads Accredited Professional Status

Bing Ads

Bing Ads Accredited Professional Status Exams

Apr 2015 - Apr 2016

Inbound Certified

HubSpot Academy

Inbound Methodology exams

Achievements

  • Launched a unique concept for the first time in India achieving more than 30% of the target.
  • Leveraged strengths in cost effective marketing management and vendor negotiations to end each year an average of 20% under budget ( without compromising business growth goals)
  • B-Level Certificate In “National Mathematics Olympiad”
  • Best Speaker Award In “National Conference on Communal Harmony”
  • Organized “Conference on Management”.
  • Presented Paper On “Outdoor Advertising”
  • Winner of “HT Caption Contest

Contact Details

Address: Flat No. 2O-604, A.W.H.O, Gurjinder Vihar, Sector- Chi, Greater Noida-201308, INDIA

Skype Id: ravi.prakash269

LinkedIn: in.linkedin.com/in/prakashravirp/