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Business for me is more than just about profits; it is about creating impacts in the world. I believe that entrepreneurs play a huge role in shaping this world and innovation is at the heart of what they do. I have a passion for solving big problems.

Work History

May 2016Present

Energy Consultant

Simply Smart

After 5 years in the Energy Industry, I made the leap to become an independent Energy Consultant. I work with home owners, builders, and property managers to lower residential energy consumption in accordance with Achieving Balance, Ontario’s updated Long-Term Energy Plan, the province’s blueprint for a safe, clean, reliable and affordable energy future.

I help provide eligible households with government rebates for upgrading heating and cooling equipment. As a certified Google Nest Pro, I work with programs that provide homeowners with Nest Thermostats. Thermostats control half of household energy bills - more than appliances, more than electronics.

Sept 2014Present

Entrepreneur in Residence

The Hub Ideation and Experimental Learning Centre, University of Toronto

By providing guidance to students who are intending to initiate an entrepreneurial venture, I aid students and professors to start businesses within the institution environment by helping them develop ideas, organize themselves and follow the right path towards making these ideas into reality.

  • Act as a mentor and inspire students to find their entrepreneurship niche
  • Develop 1-on-1 relationships with students
  • Facilitate mentorship opportunities
  • Act as a connection between students and the entrepreneurship ecosystem on campus
April 2013May 2017

Founder / Product Manager

Mapian Mobile Technology Inc.

Product development and marketing strategy. Led a team of 2 designers and 4 developers to create apps embedded with low-cost and innovative alternatives to traditional marketing. Built marketing into the product to ensure the product's potential growth by including user acquisition, on-boarding, monetization, retention, and virality, into the product itself.

  • Defined the overall User Experience strategy
  • Authored UX-related documentation including design philosophy, user stories, system terminology, and UI specifications.
  • Delivered sitemaps, interaction flowcharts, wireframes, and other design documentation used to build interfaces for a variety of devices including smartphones, tablets, and traditional Web sites
Sept 2015May 2016

Product and Sales Engineer, Lighting


I guided a team charged with product line contribution as a business unit. This extended from increasing the profitability of existing products to developing new products for the company. I built products from existing ideas and contributed to the development of new ideas based on industry knowledge and contact with customers and prospects. I found innovative solutions for the broader market by understanding problems in specific markets.

I communicated with all areas of the company to define product release requirements, the go-to-market strategy, and set product positioning, key benefits, and target customers. I also served as the internal and external evangelist for product offerings, occasionally working with the sales channel and key customers. 

  • Managed the entire product line life cycle from strategic planning to tactical activities
  • Specified market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
  • Drove solutions set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
Jun 2013Oct 2014

Small Business Specialist

TD Bank

Provided advice and service to TD's Small Business Banking (SBB) customers and TD Canada Trust (TDCT) Branch employees. Recognized that sales are the highest form of customer service, with the core responsibility to provide a legendary customer experience to SBB customers and retail partners.

  • Accountable to achieve a set of individual and team objectives in the areas of sales/advice, customer experience, compliance and productivity
  • Expert advice to SBB customers on Small Business Deposit accounts, Business Visas, Business loans, Business lines of credit, Business Overdraft, Business Creditor Insurance, GIC's, and Treasury Investment Accounts as well as uncover referral opportunities for Merchant Services, Direct Trade F/X, Cash Management, Ceridian Payroll, Future Builder, Wealth and Commercial


Sep 2007May 2011

Neuroscience and Psychology B.Sc. 

University of Toronto at Scarborough

Neuroscience encompasses aspects of a variety of disciplines that have the common goal of understanding how the nervous system works. Psychology is that branch of science which seeks to understand behaviour and mind. Why human act as they do is one of the most compelling and longstanding questions in the history of human thought. 

I tailored my degree to study Consumer Behavior. It focused on the study of individuals, groups, and organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.


Feb 2015Apr 2015


University of Pennsylvania

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course teaches the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively.

Jan 2015Mar 2015

Developing Innovative Ideas for New Companies

University of Maryland
Explore how to identify and develop great ideas into great companies. Learn how to identify opportunities based on real customer needs. Take the first steps to creating a successful company.