I am a dedicated, self-motivated UX Designer with the mind of a strategist and the processes of an account director. I believe my job isn't my title, it is the responsibilities I have to my clients and my team. I have had the honor of working with and learning from some of the smartest people in the business.

Work History

Work History
May 2013 - Present

Interactive Designer

Mapian Mobile Technology

Product development and marketing strategy. Led a team of 2 designers and 4 developers to create a map-based social network.  Created apps embedded with low-cost and innovative alternatives to traditional marketing. Built marketing into the product to ensure the product's potential growth by including user acquisition, on-boarding, monetization, retention, and virality, into the product itself.

  • Defined the overall User Experience strategy for this startup company 
  • Authored UX-related documentation including design philosophy, user stories, system terminology, and UI specifications.
  • Delivered sitemaps, interaction flowcharts, wireframes, and other design documentation used to build interfaces for a variety of devices including smartphones, tablets, and traditional Web sites
May 2012 - Present

UX Consultant

The Hub Ideation and Experimental Learning Centre

The Hub is an early stage business and technology incubator operated by the University of Toronto. By facilitating the transfer of ideas, skills and experience of students in varying programs, viable ideas are generated  to solve complex problems. 

Duties: Aid early stage companies with the application of UX design principles. Researching on the behavior and lifestyle of users and incorporating the findings in the products designed by fellows at the Hub.

  • User Research 
  • Classifying Users, Persona Creation, User Journey Maps
  • Gamification
  • Wireframes, Onboarding strategy, Information Architecture, Workflow
Jun 2014 - Oct 2014

Small Business Specialist

TD Bank

Provide advice and service to TD's Small Business Banking (SBB) customers and TD Canada Trust (TDCT) Branch employees. Recognizing that sales are the highest form of customer service, with the core responsibility to provide a legendary customer experience to our SBB customers and retail partners.

  • Accountable to achieve a set of individual and team objectives in the areas of sales/advice, customer experience, compliance and productivity
  • Expert advice to SBB customers on Small Business Deposit accounts, Business Visas, Business loans, Business lines of credit, Business Overdraft, Business Creditor Insurance, GIC's, and Treasury Investment Accounts as well as uncover referral opportunities for Merchant Services, Direct Trade F/X, Cash Management, Ceridian Payroll, Future Builder, Wealth and Commercial
Jan 2011 - Feb 2013

Operations Manager

Infinite Solutions

Infinite Solutions started off as a security camera installation business that rapidly evolved to provide a large range of other operational solutions for new and developing businesses. Created additional revenue streams by encouraging sales teams to cross sell outdoor signage, print work, and advertisements. Signed over 30 high profile clients which included 7S Group, RBC, and Chartered Accountants of Ontario. 
• Increased productivity from the first month and doubled revenue in two years. 
• Utilized virtual infrastructure to maintain a Gross Profit Margin of 92.1%, Net Profit Margin of 71.4%, and 300% Sales Growth between our first two years.





Feb 2015 - Apr 2015


University of Pennsylvania

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course teaches the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively.

Jan 2015 - Mar 2015

Developing Innovative Ideas for New Companies

University of Maryland
Explore how to identify and develop great ideas into great companies. Learn how to identify opportunities based on real customer needs. Take the first steps to creating a successful company.