Raul Perez

Summary

SUMMARY OF QUALIFICATIONS

 A result driven, creative and highly motivated multicultural executive with 20+ years of successful experience. Management professional attuned to ever-changing needs of business. Extremely service-oriented, with a unique combination of intuitive and analytical abilities. Astute in identifying market plan needs, creating actionable programs, and effectively interacting with the sales field. Proven ability to develop and implement effective strategies to meet challenges of diverse markets and industries. Recognized for developing relationships built on trust and integrity. Known for his strategic leadership, dedication, team building and negotiation abilities. Broad international business background includes marketing, sales, general management, finance, accounting, public relations, business development, advertising and management consulting experience. Expert negotiator and businessperson able to forge solid relationship with customers. Ability to succeed in volatile and changing business environments, partner to deliver aggressive growth, revenue and profits. Extensive working familiarity with Latin American/Caribbean Markets. US Permanent resident, bicultural, bilingual Spanish/English.

 Areas of expertise: Customer Business Development Cross-Functional Team Building and Leadership Segmentation Targeting Branding Competitive Analysis and Product Positioning Market Research Management Consulting Contract Negotiations Financial Forecasting P&L Key Account Management Retail Sales Sales Promotion Advertising Consultative and Solutions Sales Total Communications Strategist Networking and Relationship Building New Product Rollout Strategic Planning Sale Training/couching

Work History

Work History

Marketing Director

Asfapetrol

ASFAPETROL, Caracas, Venezuela1986 - 1991

Major Oil and Asphalt producer in Venezuela with local and international operations.

MARKETING & SALES DIRECTOR

Creation and implementation of local and international product Marketing strategies. Market analysis of new product lines. Development and management of marketing operation in the North American and Caribbean markets.

·Directed Marketing, Sales & Distribution for local and international Operations.

·Led company’s international expansion.

·Consolidated operations in Caribbean and USA markets.

·Increased sales by 60% in 2 years via exports.

·Local market share increased from 20% to 35%.

Marketing Director

EMI PLC

EMI PLC, London, UK1992 – 1995

MARKETING & SALES DIRECTOR

Structuring and managing Marketing & Sales departments. Development of product marketing strategies including: Advertising, Media and Sales. Coordination of marketing plans with regional office and other international units. Development of new business ventures along with their marketing strategies. Represented the company at major Marketing & Sale international meetings.

·Reorganized and staffed Caracas and Bogota offices with outstanding teams to effectively manage all business.

·Increased local market share from 12% to 25% via market segmentation, product development and strategic planning.

·Created and staffed Marketing & Sale department. Transformed company from a production-driven business to a marketing-driven, consumer products business.

·Collaborated in company’s international strategy.

·Partnered with Almacenes Makro, Venezuela’s largest retailer which impacted positively company’s profits.

Managing Director

EMI PLC London

EMI PLC, London, UK1995 – 2002

Largest and oldest independent Music Corp. in the World with over 28,000 employees in 140 countries.

MANAGING DIRECTOR– Venezuela and Colombia.

Reporting to Latin American President in Miami, Florida. Responsible to accurately executed annual business plan established by the headquarters offices in London. Direct managerial and supervising responsibilities over the Finance, Marketing, Sales and IT units. Development and implementation of general strategies for each of the company’s business areas. In charge of company’s PR with major clients, mass media, and other key providers. Coordination of business plans with other regional offices of the world. Presentation of company’s financial results and business activities at several international corporate meetings. Full P&L responsibilities.

·Develop a Strategic Marketing Plan for the country that resulted in doubling target radio audience and a revenue increase of 60% in 2 years.

·Successfully repositioned EMI in the market, resulting in increased ratings and brand awareness.

·Consolidated existing and new departmental infrastructures and staff.

·Reorganized units into unified, high performing team in Venezuela & Colombia, with outsourced services in Miami & Mexico City.

·Develop and led strategic initiatives with key players in Mexico, Brazil, Chile, Colombia & Argentina including negotiations, Letters of Intent & Due-Diligence process, regional deals and campaigns.

·Led company’s international expansion strategy; opening new markets for company’s Artists and special products.

·Negotiated multi-territory licensing contracts with major branded companies.

·Directed Marketing, Sales, Licensing, Manufacturing, Human Resources, PR, Finance and International Operations with full country P&L responsibility.

Director - Partner

First Advance Consulting

FIRST ADVANCE CONSULTING, Caracas, Venezuela2002 – 2004

Marketing and Advertising Consulting Services.

MARKETING DIRECTOR / PARTNER

Responsible for the coordination and evaluation of outsourcing services for major clients. Developed and implemented a major client base expansion campaign that incremented the company business 27% in one year. Personally advised customers on domestic and international sales and distribution logistic plans.

·Participated in Strategic Planning, Organization, Operations Management, and Logistics for major entertainment companies in Venezuela & Colombia.

·Develop successful TV, Press and Radio campaigns, increasing profits by 35%.

Marketing & Development Director

MDS Group

MDS GROUP, INC. Miami, Fl2004 – present

Commercial and residential Real State development.

MARKETING & DEVELOPMENT DIRECTOR

Responsible for Business Development, Finance, Marketing & Sales. Developed and implemented marketing plans to identify new business opportunities, and expand the institutional client base for a medium-sized real estate appraisal company providing services to regional and national financial institutions. Established and increased business with highly recognize financial institutions and created new products and services suitable to the real estate market trends. Hired and managed marketing team of eight not salaried sales people.

·Expanded customer base from 5 banks to 15 banks, mortgage companies, and private investment companies through a highly effective, innovative marketing campaign.

·Designed and implemented marketing strategies to promote services on a national scale with a 19% rate of positive responds.

·Attracted new business and increased existing accounts by creating new products or improving others determined by independent research.

·Led projects to extend business to new areas.

·Efficiently and creatively managed limited budgets.

Education

Education
1980 - Present

Associate

St. Lawrence College
1985

Bachelor

Marquette University - College of Arts & Sciences