SUMMARY OF QUALIFICATIONS
A result driven, creative and highly motivated multicultural executive with 20+ years of successful experience. Management professional attuned to ever-changing needs of business. Extremely service-oriented, with a unique combination of intuitive and analytical abilities. Astute in identifying market plan needs, creating actionable programs, and effectively interacting with the sales field. Proven ability to develop and implement effective strategies to meet challenges of diverse markets and industries. Recognized for developing relationships built on trust and integrity. Known for his strategic leadership, dedication, team building and negotiation abilities. Broad international business background includes marketing, sales, general management, finance, accounting, public relations, business development, advertising and management consulting experience. Expert negotiator and businessperson able to forge solid relationship with customers. Ability to succeed in volatile and changing business environments, partner to deliver aggressive growth, revenue and profits. Extensive working familiarity with Latin American/Caribbean Markets. US Permanent resident, bicultural, bilingual Spanish/English.
Areas of expertise: Customer Business Development Cross-Functional Team Building and Leadership Segmentation Targeting Branding Competitive Analysis and Product Positioning Market Research Management Consulting Contract Negotiations Financial Forecasting P&L Key Account Management Retail Sales Sales Promotion Advertising Consultative and Solutions Sales Total Communications Strategist Networking and Relationship Building New Product Rollout Strategic Planning Sale Training/couching