Rashed Mostafa

Senior Assistant Brand Manager

Career Objective

Create a lasting impression of brand among consumers and improve product sales and market share through team work.

Career Summery



Education

Education
Sep 2011 - Dec 2012

MBA

University of dhaka

MASTER OF BUSINESS ADMINISTRATION

Major-Marketing

GPA; 2.96/3

Achievement: None.

Nov 2006 - Jul 2011

B.B.A

University of Dhaka

BACHELOR OF BUSINESS ADMINISTRATION

Major- Marketing

GPA: 3.31/4

Achievement: Full semester CR in 2nd Year 2 nd semester.




Jan 2005 - Dec 2006

HSC

ADAMJEE CANTONMENT SCHOOL

HIGHER SECONDARY CERTIFICATE

Group-Commerce

GPA: 5.00/5.00

Grade: A+

Jan 2002 - Dec 2004

SSC

BADDA ALATUNNESSA HIGH SCHOOL

SECONDARY SCHOOL CERTIFICATE

Group-Commerce

GPA: 4.19/5

Work History

Work History
Jan 2014 - Present

Senior Assistant Brand Manager January 4, 2014

PRAN-RFL GROUP
Senior Assistant Brand Manager(-Continuing) Company Location: PRAN-RFL Center, 105 Progoti Sarani Middle Badda Dhaka 1212, Bangladesh Department: Home care, Personal Care, HIMR, Cosmetics. Duties/Responsibilities: Identify consumer needs. Identify actual and potential consumer. Develop Project Starter. Develop product concept analyzing actual & potential consumer need, market trend and market share. Coordinate with QC, R&D, Procurement and production for final product development. Develop conceptual mapping. Define marketing plan and formulation strategy-360 degree communication. Develop series plan. Develop communication materials. Analysis competitors strategy and media spending. Define product life cycle. Assist secondary sales force for off-taking products from the markets. prepare, implement and execute marketing activities like TVC, RDC, Press, Trade marketing, Event & activation, Outdoor, Artwork SOP, webpage development. Keep a close eye on competitor's products, offers and benefits in the marketplace. Look for new business opportunities in new location with new or same products. Develop single brand concept. Assist sales to prepare National/Regional/Zonal /RM/TSM/ATSM/Dealer/SR/SKU wise sales plan. Participate and lead marketing team for strategic partner business negotiation. Responsible for bottom line calls..
Jan 2014 - Present

Senior Assistant Brand Manager

SUN BASIC CHEMICALS LIMITED (PRAN-RFL GROUP)

1. Identify consumer needs.

2. Identify actual and potential consumer.

3. Develop Project Starter.

4. Develop product concept analyzing actual & potential consumer need, market trend and market share.

5. Coordinate with QC, R&D, Procurement and production for final product development.

6. Develop conceptual mapping.

7. Define marketing plan and formulation strategy-360 degree communication.

8. Develop series plan.

9. Develop communication materials.

10. Analysis competitors strategy and media spending.

11. Define product life cycle.

12. Assist secondary sales force for off-taking products from the markets.

13. Prepare, implement and execute marketing activities like TVC, RDC, Press, Trade marketing, Event & activation, Outdoor, Artwork SOP, webpage development.

14. Keep a close eye on competitor's products, offers and benefits in the marketplace.

15. Look for new business opportunities in new location with new or same products.

16. Develop single brand concept.

17. Assist sales to prepare National/Regional/Zonal /RM/TSM/ATSM/Dealer/SR/SKU wise sales plan.

18. Participate and lead marketing team for strategic partner business negotiation.

19.Responsible for bottom line calls..

Jan 2013 - Dec 2013

Sr Executive (Sales & Marketing)

YKK Bangladesh Pte Ltd

 Sales & Marketing Duties/Responsibilities

1.  Responsible for sales & promoting brands.

2 Create new source of business

3 Involve in corporate sales.

4 Coordinate sales & factory communication

5 Coordinate the team as a member of the team

Special Qualification:

EXTRACURRICULAR ACTIVITIES


LANGUAGE PROFICIENCY

Portfolio

PERSONAL DETAILS

Certifications

Certifications