Rafael Armstrong

Rafael Armstrong

Summary

As a senior-level graphic designer with extensive experience in print design and production, packaging, standards-compliant (front-end) web development, as well as several years' background in TV airtime sales negotiation, I am able to translate abstract client-side information into creative, cost-effective solutions.I Currently work full-time as in-house designer for a manufacturer of weathersealing and insulation products, as well as providing freelance print and web design services for businesses (large and small) and non-profit organizations.

Specialties:

graphic design, branding & identity, print design, packaging design, logo design, advertising, web design & development, print production and media negotiation, photo retouching, X/HTML, CSS.

Work History

Work History
Jul 2008 - Present

graphic designer/owner

Armstrong Graphics & Design

Work on freelance and consulting basis developing print and web materials for a variety of businesses and organizations. Provide expertise in photo retouching, logo creation and branding, print and packaging design.

  • Develop logos, corporate identity, packaging and promotional materials for consumer goods and local boutique retailers.
  • Design websites for consumer goods companies and non-profit advocacy groups.
Aug 2010 - Present

graphic designer

Thermwell Products

Reporting to Executive VP and company principals, design and execute creative for all packaging (inner & outer) and print related to Frost King brand of insulation products.

  • Redesigned updated packaging for line of door sweeps and door bottoms.
  • Helped implement system for routing and approval of art.
Mar 2006 - Jun 2008

Senior Graphic Designer

Reporting to the Creative Director, designed concepts and executed creative for all print and web initiatives used by Marketing department for use in, and to promote business for, footwear departments in over 1,000 Kmart stores in mainland US and offshore locations. Contributed to cost reductions of up to 60% on packaging design solutions.

  • Lead packaging designer and liaison between Marketing/Creative Services and in-house Packaging group. 
  • Sole designer on all web-related projects.  Responsible for design of all footwear splash pages used on kmart.com (Sept. 07 - Aug. 08) 
  • Primary designer and copy writer/editor on all Spanish-language initiatives.
Jan 2006 - Mar 2006

Freelance Production Artist

Reporting to Director of Production and Production Manager, assisted design team in graphic production of packaging, display and collateral materials for all Macy's private label brands.

  • Oversaw all aspects of pre-production, including follow-through of approval, layout and typography, release of mechanicals and archiving of electronic files.
  • Created instructional diagrams for printer and vendor use.
  • Prepared comps and final, press-ready mechanicals of materials.
Sep 2005 - Jan 2006

Freelance Designer

Scanned, color-corrected and retouched product photography and samples for use by national and regional clients; prepared images for final output in print and web.

  • Laid out photography and copy for pricing strips according to pre-established templates and guidelines.
  • Designed and laid out sell sheets for various product lines.
Aug 2005 - Oct 2005

Freelance Production Artist

Reporting to Director of Production and Production Manager, assisted design team in graphic production of packaging, display and collateral materials for all Macy's private label brands.

  • Oversaw all aspects of pre-production, including follow-through of approval, layout and typography, release of mechanicals and archiving of electronic files.
  • Created instructional diagrams for printer and vendor use.
  • Prepared comps and final, press-ready mechanicals of materials.
Mar 2002 - Jul 2005

Production Manager/Graphic Designer

Millennium Graphics & Design, Inc.

Reporting to company principals, coordinated monthly print runs of one million + circulars, newspaper inserts and point-of-sale materials for local and national bedding and furniture retailers. Managed the operation  of large-format plotter, producing and fulfilling monthly print runs of 1000+ posters and banners.

  • Supervised team of graphic artists and freelancers.
  • Coordinated with clients, printers and outside vendors to ensure accuracy and on-time delivery of materials. 
  • Designed ad templates, custom ads and large-format displays for local and regional bedding and furniture retailers. Handled the creation of monthly in-store bedding passouts and posters for Levitz and Seaman's nationwide.
  • Proofread and pre-flighted jobs prior to releasing files for print.
Mar 1997 - Mar 2002

Station Sales Negotiator (Media Buyer)

Negotiated and purchased local TV airtime for national advertisers.

Skills

Skills

HTML/CSS

Adobe Dreamweaver

Adobe Fireworks

Quark XPress

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Education

Education
1991 - 1995

B.A.

Upsala College