• São Paulo Area, Brazil, BR ,SP
Raquel Kishimoto Passarelli

Raquel Kishimoto Passarelli

Marketing Analyst at Nestlé/Nespresso

Work History

Work History

Marketing Analyst

Dec 2012 - Present
Nestlé Nespresso
  • Brand Awareness and Visibility

- Ensure brand positioning in line with global strategy and local tactics
- Coordination of production of all non-durable POS/sales materials
- Development of best in class visibility material for Nespresso in B2B/HORECA
-Development of the local emailing plan
-Agency Coordination
-Product/Services launches & sales push

  • Lead Generation

- B2B Lead generation activities 

  • Customer focus & Internal activities 

- Implementation of the activities together with commercial and international B2B teams
- Develop or support clients/agents on the development of visibility materials,
- Planning and execution of customer´s direct marketing activities
- Local campaigns implemented

  • Budget Management

- Support the tracking and control of the B2B marketing budget
- Post-evaluation and efficiency analysis of the different marketing activities

Marketing Analyst

Jun 2011 - Nov 2012
  • Assisted on the communication efforts with media journalists and PR strategies.
  • Helped on the communicationwith social network fans and managed relationship with final consumers.
  • Assisted on the coordination of the PR agency, research institute and advertising agency.
  • Ad hoc marketing projects like TV shooting, print, digital.
  • Responsible for writing all external marketing material and communication, including website content, marketing emails and all localization efforts.
  • Write, manage and own casestudies for the Brazilian market of successful couples.
  • Assisted on the management and production of adcampaigns(print, TV-local shooting and digital). 2 recommendations available upon request


Sep 2008 - Oct 2009
LKM Tecnologia
Sales at (1 ano 2 meses) Responsible for sales of SAP and Mastersaf consulting services, as well as management and project implementation.



Bachelor of Languages

2010 - 2014
Pontifícia Universidade Católica de São Paulo

Business Marketing Associate's Degree

2008 - 2010
Universidade Anhembi Morumbi



Brand Development

Digital Marketing

Fluent English

Fluent Portuguese



Ohana Pupo Surf School

Former surf teacher at Miguel Pupo's family surf school

Additional Honors and Awards


1st place on the Nespresso Project Case Competition

Nov 2013 - Nov 2013
Nespresso Brazil

Internal contest of innovation projects.

Cultural Experience – PMSP 

Nov 2008 - Nov 2008
Mayor's office of São Paulo

Selected by the Mayor´s Office of São Paulo for the cultural project carried out at the Tomie Ohtake Institute, through a competition covering all state, with thousands of contestants.