Family, Community, Public Relations.
Public relations veteran Randy Steinberg brings over 15 years of experience and leadership to his most recent venture, The Valence Group, Inc. Leveraging his wide range of skills in public affairs, business development, and company branding, he established the firm in 2011, and already it is enjoying a growing reputation for excellence. Clients who have chosen Mr. Steinberg and The Valence Group for their comprehensive public relations needs include the technology consulting company LJK Consult, LLC, and wealth management firm Willner & Heller. Randy Steinberg earned his Bachelor of Arts degree in Government from Franklin and MarshallCollege, and then pursued a Juris Doctor from TulaneUniversityLawSchool. After graduating from law school, his passion for justice and public affairs led to his appointment as Assistant Director of the Los Angeles office of the Anti-Defamation League (ADL), where he created and implemented community and media relations campaigns, and worked closely with law enforcement, clergy and elected officials to advance ADL's mission. Mr. Steinberg later served in Mayor Richard Riordan's Office of Economic Development, recruiting private-sector companies to locate in Los Angeles and advocating on behalf of city businesses. Randy Steinberg cofounded the public relations firm Steinberg/Allen Communications in 2001 and achieved many favorable outcomes for his clients. He then went on to serve with a number of prominent PR agencies. This period set the stage for Mr. Steinberg's rising success with The Valence Group and secured his reputation as a highly sought-after public relations professional.
Feb 2011 - Present
The Valence Group
In his role as Principal, Randy Steinberg hold the following responsibilities:
·Manage company’s business operations.
·Create and execute public relations plans for law firm, wealth management and non-profit clients.
·Draft marketing materials, newsletter and trade publication articles for clients.
·Established, incorporated and branded company.