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Randi White

Experienced Marketing and Entertainment Professional

Areas of Expertise

  • Marketing, Promotions, and Event Management Professional
  • Media and Public Relations Management
  • Radio, TV and Live Event Personality
  • Online & Email Marketing: SEO, PPC, Social Media Specialist
  • Expert on Microsoft Office Applications, Adobe Creative Suites (Photoshop, Illustrator, Audition, Dreamweaver, & more), PromoSuite, Cool Edit Pro, Prophet/NexGen Systems, Selector, G Selector, HTML, MAC & Windows, CRM (Oracle & Salesforce)

Work experience


Client Services Representative

American Express
Nashville, TN w Client Services Representative w Grow and nurture client relationships on every interaction that results in measurable Cardmember Value w Delivered extraordinary results measured by cardmember satisfaction, effectiveness, efficiency, and quality w Experience selling/upgrading cardmembers based on their business needs w Experience working virtually from home

On Air Personality

North Country Radio
Harrisonburg, VA(Remote) Middays, WSLP-FM(Adult Contemporary) w Broadcasted remotely-Midday Adult Contemporary show daily w Show maintained the local aspect of the station w Brought a unique twist to the area with a smile and laughter every workday w Made visits to the area for live events w Contracted position

Social Media Specialist/English (American) Language Coach

Rosetta Stone
Coach-Part Time Digital Marketing Manager w Coached learners around the world with their studies of American English through Rosetta Stone platform w Provided guidance on the digital marketing and social media strategies and the integration into lead generation programs w Led the ongoing evolution of the Rosetta Stone website to support the Education and Enterprise business w Social Media Representative iHeartMedia

Promotions Director/On Air Personality

iHeartMedia, Harrisonburg, VA
Promotions Director(Cluster)/Music Director/On-Air Personality-WAZR-FM(CHR) w Event planning and marketing of radio station, live music, sporting events. w Created, managed, and executed marketing promotions for clients as well as the station. w Point of Contact for all record label, concert promoters, other media outlets, local Chambers of Commerce, athletic departments, and audience(current and potential) w Liaison between Sales and Programming Departments w Web creation, Maintenance, Online & Email Marketing, and Social Media w Planned and executed charity events for all stations(charities: St. Jude Children's Research Hospital, Toys Kids, ASPCA) w Hosted several live events for seven station cluster w Managed events and promotions contracts under strict budgets w Supervised interns, volunteers, and part-time staff w

Program Director

iHeartMedia, Salisbury-Ocean City, MD
w Music director-researched trends in top- music to provide the latest in great pop music Program Director/On-Air Personality w Afternoon drive/PD/Promotions for WSBY-FM(Urban AC) w Worked with Prophet(NexGen), G-Selector, Adobe Audition/Cool Edit programs, Adobe Photoshop, CS3 w Managed full and part-time air staffs w Increased Average and Cume listeners and TSL w

Promotions Director/On-Air Personality

iHeartMedia, Harrisonburg, VA
Promotions Director/On-Air Personality w Midday Shift on WSVO-FM(Adult Contemporary), Fill in on WAZR-FM(CHR-Pop), WACL-FM(Rock), and WKCY-FM(Country) w Managed promotions for the seven-station cluster w Balanced programming and sales to draw more listeners to stations w




Berklee College of Music

Music Business



Bridgewater College

Psychology & Communication Studies