Rand B

Rand B


With more than 15 years experience in the wireless communications industry, Rand Bailin is an accomplished senior executive who brings strategy, vision and global corporate management and development skills. Presently Rand is the Vice President of Mobile Operations for Best Buy, leading the company's transition into the connected digital solutions market. 

Rand's experience in developing and launching new mobile ventures is evidenced in his past roles as the COO of Senior Vitals, an MVNO for seniors and their caregivers and his role at Nextel where he led the development and launch of Boost Mobile.

Previously, Rand was the VP of Strategic and Product Marketing for TerreStar Networks, where he had the responsibility for market entry, pricing and product marketing in addition to helping develop TerreStar's Strategic Alliance program. Rand's experience in helping scale wireless business operations is no more clearly demonstrated than over his decade long tenure at Nextel Communications where as the VP of Global Corporate Strategy and Development he had the responsibility for leading Nextel's entry into various domestic market segments including public sector, MVNO (consumer youth lifestyle), and national retail.

Internationally, Rand has led market expansion and development activities across Europe, Asia and the Middle East with a special emphasis on China. Prior to Nextel, Rand spent 6 years at MCI working in both business and consumer markets organizations with his last role being responsible for the business integration and launch of MCI's wireless paging and messaging platform, one of the first US wireless MVNO.

Rand received his BA in Economics and Business Administration from the University of New Hampshire and his Masters degree from the Kogod School of Business of Business at the American University.

Work History

Work History
Sep 2008 - Present

VP (CW), Best Buy Connect


Responsible for launching the Connected Digital Services (CDS) wireless broadband initiative with Best Buy.Oversee operational aspects of CDS business including solution design, implementation and launch.Build and align capabilities with customer value proposition to create a unique product and service offering in the wireless broadband and consumer electronics market.

May 2008 - Oct 2008

Chief Operating Officer

Senior Vitals, Inc.

Responsible for all aspects of the company’s day to day operations.Build and managed an executive team of mobile professionals in the creation of a Mobile Virtual Network Operator (MVNO).Lead companies capital raise program and oversea company’s P&L.

Sep 2006 - May 2008

VP, Strategic & Product Marketing

TerreStar Networks

Identify and define market opportunities, align products and services with execution strategy, build handset sales and distribution program and develop business cases for overall corporate prioritization.Management over core marketing functions including market analysis, competitive intelligence, pricing, product positioning, and the development of market execution strategies to drive channel programs.

Nov 2005 - Sep 2006


Instant Mobilization, L.L.C.

Instant Mobilization is a leading global strategic consulting and advisory services company, with wireless practice specialties including market entry and analysis, products and service definition, sales, distribution, and operational planning.Instant Mobilization works with operators, content providers and businesses in various stages of wireless deployment in helping them with business growth, sales and marketing strategy.

Aug 2005 - Nov 2005

VP, Global Initiatives


Responsible for corporate and business development activities focusing on China and the Asia Pacific Region. Lead a team responsible for the development and negations with the Chinese Government, State Agencies and international vendors/partners in the creation of a multi-billion dollar Sino-US Equity Joint Venture to provide wireless telecommunications services in the PRC.Worked with a team of financial advisors to perform enterprise/asset valuation in support of“deal structuring” activities.

Oct 2003 - Nov 2005

VP, Global Strategy


Responsible for corporate and business development activities globally, including extensive work experience in China, Europe, and the Middle East.Manage a team of consultants that specialize in Intangible Asset Valuation to build a process that allowed Nextel to leverage its intellectual property, process and know-how rights to global partners throughout the world.

Jan 2002 - Oct 2003

VP, Corporate Development and Critical Infrastructure Markets


Reporting to Nextel’s co-founder and then Vice-Chairman Morgan O’Brien, responsible for managing an Executive Steering Committee tasked with setting the strategic direction and go-to-market strategy of Nextel’s Public Safety initiative as well as managing an organization tasked with the planning and development of those initiatives that guide the future direction of Nextel. Established a process to evolve Nextel into a solution and service integrator supporting a variety of Critical Infrastructure vertical markets through venture and partnership arrangements. Working with former FEMA Director James Lee Witt, lectured at numerous conferences domestically and abroad on the topic of interoperable wireless communications.

Aug 1996 - Mar 2002

Director, Strategic Pricing & Analysis


Reporting to the Chief Marketing and Strategy Officer, manage an organization responsible for developing Nextel’s Strategic Transformation plan.Analyzed Nextel’s core business franchise to build a framework from which Nextel has been able to operate from a position of strength with respect to product, service, cost and channel development.

Mar 2000 - Jan 2002

Director, Strategic Planning & Development


Responsible for Nextel’s domestic and international Virtual Network Operations strategy and off-branded wireless consumer strategies.Interim Operations and Integration Officer for Boost Mobile, a Joint Venture lifestyle-brand company targeting youth consumers of wireless services.Responsible for the acquisition (via bankruptcy) of over 500 retail distribution outlets, initiating Nextel’s advancement into retail sales and services.

Dec 1994 - Aug 1996

Manager, Wireless Product Development


Launched MCI into the wireless marketplace by managing an integration team chartered with the development of new wireless product initiatives.Managed process of integrating MCI’s systems and network with those of SkyTel and PageNet.Delivered the first integrated wireless Paging and Long Distance Telecommunications product offering, including billing, order entry, pricing & discounting capabilities. Lead Wireless Steering Committee responsible for long term marketing, strategy, tactical and developmental positioning of MCI’s future wireless intent.Build capital business cases, and manage $12 Million product capital for integration

Nov 1990 - May 1994

Finance Product Manager, Business & Consumer Markets


Managed financial business planning process for Telesales and Direct Sales Channels. Manage the full life cycle of product development efforts, including the conception of new products and services, publication of product descriptions, business case development including capitalization, management of systems development process. Developed and evaluated revenue and market potential for Cellular and Wireless communications services. Coordinated business plan for Personal Communications Services (PCS) and advanced technologies.