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Work experience

Jun 2012Present

Editor and Columnist

Bundesliga Fanatic
  • Produce and publish content on regular basis.
  • Edit English-language pieces written by both non-native and native speakers for a diverse audience.
  • Direct a team of freelance contributors, providing ideas for pieces and helping strengthen writing skills via constructive feedback.
  • Promote site content through extensive use of social-media tools.
  • Continually cultivate better knowledge and understanding of German football through sharing information with editorial team.
  • Expand scope of site to deliver new readership.
  • Redesign site to adapt to shift of traffic to mobile.
  • Assume leadership role among editorial team to strengthen direction of site.
Jun 2007May 2015

Content Manager and Site Producer

Allrecipes.com
  • Select, develop, and maintain content for world’s most-popular food and entertainment website, reaching more than 25 million daily visitors.
  • Curate daily newsletter delivered to more than 2.6 million subscribers.
  • Leverage site-search and SEO metrics to inform content decisions.
  • Collaborate with product, design, and editorial teams to organize site architecture to best support viewership.
  • Institute a peer-review process establishing company’s first continuing-education program, increasing consistency of style and raising grammar standards for published content.
  • Serve as culinary and grammar ‘subject-matter expert’ for marketing and content team.
  • Ensure digital content agrees with site voice and mission.
  • Research food trends to help direct shifts in content strategy to maintain place as industry leader.

Education

Oct 1993Jun 1994

Deutsch als Fremdsprache

Mostly studied German language while auditing courses in several disciplines, primarily in the arts.

Aug 1988May 1993

BA in English Literature and Language, minor in Journalism

Central Michigan University

Pursued a broad-based education with English as my primary focus, but also concentrating on Journalism, HIstory, and German Language and Culture.

Skills

Social Media Savvy

Strong grasp of internet-style communication and sense of what drives interest via social-media channels.

Technical Writing and Editing

Assuring technical content is relayed in a precise and readily understandable manner.

References

West Seattle Blog

Reporter for hyper-local news site, covering wide range of topics.
See: A Fish Story and Itto's . . .