Rana Peterson

Rana Peterson

Work History

Work History
Mar 2009 - Present


Other Activities During "Laid Off" Period"

Kanye West Foundation PR Team-Assisted with media placement and red carpet logistics

Jun 2009 - Oct 2009

Graduate Scholar

Loyola University Graduate School of Business

Selected to be part of a highly-competitive program in which graduate students assist with research initiatives

Mar 2007 - Mar 2009

Interactive/Creative Recruiting Agent

Aquent (laid off in March 2009)

• Responsible for sourcing, hiring, selling and managing creative talent to Fortune 100 companies and agencies

Placed talent in contracts and permanent positions at companies such as: Sears, JPMorgan and various advertising agencies

• Successfully grew interactive business and fill ratio

Aug 2003 - Mar 2007

Account Executive

Leo Burnett

    Accounts: Western Union, Museum of Science and Industry, Cable and Wireless

    (Spring 2006-Spring 2007)•    Responsible for operations functions across all three accounts

    Account: Disney

    (Spring 2005-Spring 2006)•    Part of a cross-agency integrated account service team

•    Executed Print, TV and Out of Home work for Disney Parks and Resorts

•    Assisted in strategy and creative development efforts for global repositioning pitch               

    Account: Marlboro New Products

    (Summer 2003-Spring 2005)•    Assisted in launches of Menthol 72’s, Copper Label CD, and other Marlboro brand extensions

•    Involved in daily strategy, creative, and execution of POS, Retail, and Direct Mail programs



College Honors and Activities

•    Student Alumni Association (three loyalty awards)•    Illini Union Board (IUB) P.R./Advertising Chair•    Illini Football Recruiting Volunteer•    Volunteer Illini Project- Sr. Citizens Project•    Nominee for AAF’s Most Promising Minority- Class of 2001

Other Activities

•    University of Illinois College of Communications Alumni Board•    Boys and Girls Club of Chicago Associate Board•    Step Up Women’s Network•    TV Appearances: Oprah and HGTV’s National Open House


Summer 2002           

AT&T Wireless Communications                            

Chicago, IL•    Edited national press releases for local markets, posted on PR Newswire, compiled reports•    Responsible for bi-weekly internal communications newsletter for 200 employees

Spring 2002           

Weber Shandwick Worldwide Public Relations                    

Chicago, IL•    Assigned to Georgia-Pacific, Kraft, Wine Market Council and Calcium Summit accounts•    Compiled media lists, tracked hits and assisted in pitching ideas to support client’s products

Summer 2000           

Liz Claiborne, Inc. (Cosmetics) Marketing                       

New York, NY•    Compiled, analyzed and reported industry-specific competitive information•    Assisted in developing promotional programs from inception to execution

Spring 2000           

AON Insurance Marketing                               

Madrid, Spain•    Responsible for market place analysis of competitor’s on-line services•    Compiled results and presented comprehensive analysis to Vice President of Marketing

Summers 1997/98       

Wal-Mart Stores, Inc. (Sam’s Club) Marketing                             

Bentonville, AR•    Conducted market analysis of the highly competitive Chicagoland area •    Liaison between buyers and marketing department for various marketing publications