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Multilingual Marketing and Advertising professional with strong media knowledge and management expertise including experience in the following areas:

  • Development of Media Strategies and Analysis
  • Integration between Digital and Traditional Advertising
  • Emerging Technology platforms (Social Networks, Mobile Phones, Gaming, VOD, Viral Video, Podcasts, Widgets, etc.) 

Work experience

Mar 2008Present

Senior Strategist

Greater Than One

Clients: Eli Lilly, Genentech, MEDA

Research and Develop digital strategy for various pharmaceutical brands

Focus on new emerging platforms such as online video and social networking

Work closely with creative and media teams to ensure synergies

Work closely with traditional agencies to integrate all marketing efforts

Manage a team of strategy planners

Jan 2007Nov 2007

Interactive Media Director

Zenith Media USA - Moxie Interactive

Clients: PUMA, Richemont (Cartier, Chloe, Montblanc, Dunhill, Piaget, Vacheron Constantin, IWC)Supervised media team in charge of developing campaign plans and buys.Developed digital strategies covering display, search, and new platforms.Analysis and consulting on new emerging platforms such as VOD, IP TV, and Gaming.

Led integration efforts with traditional teamManaged and presented relevant research and market analysis to clients.Participated in new business presentations 

Oct 2005Dec 2006

Interactive Media Supervisor

Clients: Discovery Networks – TLC, Animal Planet, Travel Channel, Discovery Health, Science Channel

Supervised Media Planning and Buying team on all Digital platforms (online and emerging platforms)

Planned and Executed first Video On Demand (VOD) campaign for Travel Channel

Used Viral Video and podcasting to successfully launch new programming

Developed, executed, tracked and analyzed integrated media strategies in line with traditional marketing efforts

Analyzed and made recommendations on new and emerging digital advertising venues

Participate in new business presentations 

Feb 2002Aug 2005

Product Manager - International

Supervised marketing activities for all international channels (34).

Negotiated promotional packages with media properties.

Maintained relationships with programmers and producers.

  Developed and implemented Customer Retention campaigns.

  Managed relations with advertising agencies   

Jan 1999Dec 2001

Interactive Media Director

Clients: SBC, US Navy, Kaiser Permanente, UPS, New Power Company

Recruited to establish and develop an Interactive Media Department

Created, negotiated and placed multi-platform integrated media campaigns on major properties such as AOL, Yahoo and others.

Consulted with client to achieve increased web traffic, customer retention, and database acquisition.

Optimized, tracked, analyzed and grew clients interactive online presence to billings nearing $1MM in a six month period.


Jan 1982Jul 1986


Media Plan