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Ramjith M Pillai

Brand Operations Manager-( Buying/Merchandising/Retail,Licensing)

Work experience

Lead Product Development, Design and Merchandising

Range Planning
A t category, sub-category and option level determining the styles and making selection according to seasonal merchandise plan). Product development/costing: Lead Product Development, Design and Merchandising to ensure the range that is developed is aligned with the pricing architecture and margin requirements. Determining target FOB prices per style, reviewing technical packs by designers, approving samples, preseason style costing to review quotations received from suppliers).. Observed and tracked photo samples and ensured accuracy of samples to catalog photo shoot dates. Buying: Specialize in selecting and buying performance and lifestyle products. Product management: Defining product categories across all KPI's. Responsible for keeping the merchandise mix within budget, maintaining brand objectives and pricing strategies that are competitive to the market. Setting up retail, wholesale and distributor prices for each category for each region. Be responsible for regular communication with the country offices/suppliers to progress the development programs. To prepare the annual budget for development COGS for all VIK(for all sponsored teams). Supports sales team in order intake and deliverables from different channels. Identifies category growth opportunities and new market product potential. Researches and analyzes competitor and market product, consumer and competitive trends. Forecasting and budgeting Sales budget, Open to buy, Gift of kit for sponsored teams, Conducts analysis of sales history and forecasts new product. Inventory management: Sales analyses, inventory turnover/stock cover analysis, merchandise financial planning. Supply Chain(Selecting the freight forwarders based on the best freight rates and clearing costs, ensuring that the import documents are arranged, coordinating with logistics and warehouse to ensure shipment is timely delivered).
Feb 2015Present

Brand Operations Manager

BRAND OPERATIONS MANAGER(. PARIS SAINT GERMAIN, Doha Strategy and Planning: Develop comprehensive annual and seasonal business plan and suitable range architecture(NIKE, PSG Merchandise). Opening new retail outlets & distribution channel based on business plan. Maximize sales and profitability of brand stores in line with Company targets and Contractual obligations. To identify opportunities and trends and contribute to developing and monitoring annual sales strategy and targets. Develop strategic product buying & merchandising plans based on trends, marketplace opportunities and brand objectives, and a suitable range architecture. Achieve budgeted top line and bottom line. Operations: Oversee overall category plans in the areas of pricing, cost. Margins, promotion, assortment and allocation for each sub-category and alignment with supply chain calendar. Manage inventory to maximize stock turns and efficiency. Undertake focused market research and gather market intelligence. Product/Vendor Inputs on vendor/range rationalization. Ensure timely, high quality execution of product initiatives at each stage of the creation process(design, development, sourcing, delivery, go-live and sell thru). Product/Vendor Inputs on vendor/range rationalization. Analysis of actual stock vs sales performance to optimize trade performance. Initiate necessary measures to liquidate slow moving & dead stock. People Management: Provide direction and support to achieve targets. Build high performance teams. Retention and Growth of High Performers.
Jan 2009Jan 2015


BURRDA SPORT(Qatar Sports Investments)
Apr 2007Dec 2008

Product Manager

PRODUCT MANAGER- wear, Jockey subcontinent Develop initiatives to drive growth in line with corporate and BU strategies. Lead the creation of seasonal business plans and long-range product concepts as part of a go-to-market strategy including product, distribution, marketing and operations. Work closely with design team, Go-To-Market team, brand communications team, operations team and other business units to ensure proper brand positioning of product line consistent with the brand DNA Provide insight and analysis of consumer and marketing trends competition, retail landscape and cultural drivers affecting business dynamics. Translate analysis into tangible product concepts and briefs. Lead seasonal product briefing process. Prepare and communicate the product marketing strategy and product brief to design. Sale planning and sell through tracking for exclusive brand outlets. Costing's and margin controls. Understand market pricing and ensure Amazon offer is in line with core competition.
Apr 2005Apr 2007

Assistant Design Manager

Brand: Allen Solly-Madura Fashion
ASSISTANT DESIGN MANAGER-Bottom Weights & Lifestyle Ltd, India
May 2002Mar 2005

Wear Designer

NEXT Sourcing Ltd




Heriot Watt University


Bharathiar University