- Developed new business with large national and multinational accounts in a direct touch - indirect sales model as Wal-Mart, Ford, Ericsson, Grupo Modelo, CFE, e-Mexico, etc., generating more than 1M usd of additional business opportunities in only three months and a forecast for another 8M usd of additional business.
MARKETING DIRECTOR (Mexico City, August 2001 to July 2002)
- Implemented the strategies to develop and /or consolidate business relationship with key partners as AVAYA, NORTEL, EXTREME, LUCENT, PANDUIT, BELDEN, CORNING, FLUKE, CPI, KRONE, NETBOTZ, etc.
- Contributed to increase revenue with key manufactures y 3.2% during 1H of 2002 while market was downsizing, becoming the key distributor and the preferred alternative for them to go to market.
- Increased customer satisfaction by improving the mix and balance of inventory.
WESTERN REGIONAL MANAGER (Guadalajara, 1999 - 2001)
- Managed the West Region team (11 direct reports) by developing new business and channels in 15 Mexican states, making specific strategies for each of the 3 areas to conform the region (Pacific, Bajio, Border).
- Opened the first warehouse of the region, increasing customer service and reducing freight cost.
- Increased business and sales by 33% from 1998 to1999, and 50% from 1999 to 2001, reaching 10M usd.
NORTHWESTERN AREA SALES MANAGER (Juarez, 1997 - 1999)
- Established the first office in that region improving level of service and customer satisfaction.
- Managed the process of changing from a direct sales model to a channel sales model developing a whole new sales strategy for the region.
- Increased business in sales by 400% from 1997 to 1999, going from 500K usd to 2M usd.
OUSTSIDE SALES/ MAJOR ACCOUNTS EXECUTIVE (Mexico City, 1994 - 1997)
- Developed a direct sales strategy by providing network solutions and services for Major Accounts.
- Established new supply agreements and provided complete networking solutions for large accounts as Telmex, Ericsson, Mobil Oil, Amex, Citibank, Serfín, IBM, etc.
- Contributed to position the company as the leader supplier of networking and structure cabling products and services in the Mexican market.
INSIDE SALES REP (Mexico City, 1993 - 1994)
- Developed new business by offering consultative solutions of network infrastructure.