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Leadership role with a firm passionate about winning, growth and achieving competitive advantage. Visionary leader widely recognized for building businesses through innovative consumer insight and proprietary solutions, mentoring high-potential future leaders, and boldly tackling turnaround and organizational challenges.


Seasoned senior executive with strong functional experience operating in highly competitive industries such as Food & Beverage, Personal Products and Financials for top tier fortune 100 firms such as PepsiCo, Wachovia and Kimberly Clark. Proven leader in insight, innovation and strategy with ability to communicate vision and focus an organization on key priorities.  A change catalyst that anticipates trends and strategically transforms companies and their capabilities.






Work experience

Nov 2007Present

SVP - Head of Insight & Innovation

Corporate wide responsibility across Retail, Capital Management, Wealth Management, Corporate & Investment and Corporate functions for insight generation, consumer targeting, advanced analytics & modeling, market/consumer research and innovation, with the ultimate goal of propelling organic growth and attracting new customers.
Apr 2005Nov 2007

VP Insight, Strategy & Growth

Division wide responsibility for insight generation, creation of advanced and differentiated Insight capabilities, category management, customer capability, development and integration of strategies, management of strategic planning processes, change management, creation and prioritization of growth agenda, development and launch of products and categories new to Kimberly Clark.

VP Business Intelligence & Customer Insight

Cross division (Pepsi, Frito-Lay, Quaker/Gatorade and Tropicana) responsibility for developing and managing market intelligence, third party data, industry wide e-collaboration, analytics, shopper insight, category management, sales force training and providing leadership and governance for the PepsiCo ERP initiative.
Jun 1999Oct 2002

VP Strategy & Customer Development

Pepsi Cola North America
Responsible for development of channel strategy, annual operating plan, category management for Mass, Drug, Club and Drug channels and strategic customers for all beverage categories (Pepsi, Mountain Dew, Aquafina, Lipton and Starbucks).
1987Jun 1999

Director Sales & Marketing Services

E&J Gallo Winery
Global responsibility for providing sales and marketing insight services across alcoholic beverage categories for domestic (Gallo, Bartles&Jaymes, Carlo Rossi, Turning Leaf) and imported (Ecco Domani) brands.


Bachelor of Science in Computer Science - minor in Business Administration

California State University-Stanislaus


California State University-Stanislaus