Ramey Becker

Ramey Becker


Experienced, strategic public relations professional with a proven track record of developing high-performing, client-centric public relations teams. Former journalist whose diversified background includes leading global advocacy efforts to establish financial planning as a distinct profession, while promoting the CERTIFIED FINANCIAL PLANNER certification brand as the global symbol of excellence in financial planning. Known as a creative and resourceful communicator with award-winning crisis communication skills, high energy, and a collaborative leadership style.

  • Strategic Communications Planning
  • Executive Counsel
  • Media Relations/Spokesperson
  • Change Management
  • Social Media Strategy
  • Internal Communications
  • Client Service/Relationship Management
  • Expert Positioning

Work History

Work History
2013 - Present

Owner and Principal

msgwrks ltd.

  • Provide strategic counsel and tactical execution for clients to assist them in maximizing their communications assets. Clients include Financial Planning Standards Board Ltd. and Artair Photography.
2008 - 2013

Director of Communications

Financial Planning Standards Board Ltd.
  • Oversaw the global brand for an international certification program that has grown by nearly 25 percent in five years
  • Developed relationships with global financial services regulators, leading to a successful petition for membership in the International Organization of Securities Commissions (IOSCO)
  • Developed a pro bono research partnership with a leading global financial services research firm to measure satisfaction and career advancement among CERTIFIED FINANCIAL PLANNER professionals
  • Acted as company spokesperson, working with both trade and consumer media internationally
  • Created a social media strategy to increase recognition and awareness of financial planning that included the development of financialplanet.org, which connects FPSB directly to CFP professionals globally
  • Worked closely with and advised executive team on strategic planning as it pertains to internal and external communications
  • Developed marketing tools and templates to support member organizations’ certification efforts and consumer awareness programs
  • Conducted management system audits for member organizations in 14 countries to ensure compliance and alignment with FPSB’s standards
  • Advised Board of Directors on crisis communication issues and maintain FPSB’s crisis communications plan
2000 - 2008

Vice President

Lawscomm Interactive Communications
  • Effectively managed client turnover, resulting in an increase in average client retention from one year to three years
  • Developed an award-winning investor relations program for On Command corporation that resulted in an immediate increase in analyst coverage
  • Led crisis communications efforts for Shea Homes, Saunders Construction and the Home Builders Association of Metro Denver, resulting in positive media coverage and crisis mitigation
  • Led sponsorship and awareness efforts for the Denver Parade of Homes, resulting in record attendance and sponsorship income for the Home Builders Association of Metro Denver
  • Developed an expert positioning campaign using case studies and speaking opportunities to generate positive awareness for Fischer Imaging’s digital mammography equipment
  • Successfully leveraged dentist and patient testimonials to position Denver’s Perry & Young as the premier dental lab in the Rocky Mountain region
1998 - 2000

Associate Partner

Genesis Inc.
  • Supported agency partners by conducting research, developing strategic investor relations and branding plans for clients, writing annual reports and marketing collateral materials, and managing agency workflow to complete client projects
  • Developed a successful “brand university” program and co-presented it with the client to headquarters employees at Meritor Inc., a global commercial vehicle manufacturer
  • Successfully launched an investor relations program for Data Critical Corporation, a wireless healthcare technology company that later sold to General Electric
  • Supported rebranding efforts at Parker Hannifin Corporation by bringing marketing divisions together to align their messaging and design to support a stronger, more cohesive brand
1991 - 1998

Marketing Communications Manager

Colorado Lottery

  • Helped to generate millions of dollars in revenue and proceeds for parks, recreation and wildlife by creating successful marketing launches for the Lottery’s Keno and Cash 5 games
  • Led media relations efforts to generate awareness and sales during large Lotto jackpots
  • Acted as the drawing manager for Lotto and Keno, leading a team of security, audit, and public witnesses to ensure drawings upheld the integrity of the Lottery’s brands
  • Developed and implemented an award-winning crisis communications plan that calmed public criticism of a Lottery ticket promotion




2012 - Present

Lead Auditor Qualification

SAI Global