Work History

Work History
Oct 1997 - Present

Consultant Engineer Business Development

Innovative Sound And Light Engineering

• Successfully Involved in Event Management and Consultancy from Concept to Completion of recording studios, stadiums, conference halls, hotels, discos and open-air rock shows in entire South India under the banner Innovative Sound & Light Engineering. • Managed effective implementation of Marketing and After Sales Service of Studio Professional Audio Systems by identifying the Correct Market Segment. • Pivotal in selecting the location, building construction, installation of equipments and workstations for Professional Recording Studios for Audio and Video. • Involved in selecting and training of the required workforce right from preparation of the manual and monitoring the training programme for about 3 months before induction.

Oct 1995 - Sep 1997

Consultant-Busines Developement

Research Associated Management Systems

• Successfully Developed and Implement strategic initiatives for Handling the complete management system for higher education in US & UK along with Travel Consultancy, Visa Consultancy and Financial Planning under the banner Research Associated Management Systems. • Visiting Faculty for more than 10 years in Various Polytechnics and Engineering Colleges Taught theory and practical for Full Time and Part Time, II & III year Diploma and Engineering students. Trained them in Television Engineering Laboratory, Electronics Lab, P.C.B. Lab and Project Works.

Oct 1992 - Aug 1995

General Manager - Business Development

Sein Impex

• Supervised administration of a complete setup including Product Management and Promotion for Automobile Equipment And Spares. • Liaised with the Regulatory Authorities for securing approvals and Prepared Import and Export Documentation, Organized Clearing and Forwarding procedures and Managed Customs Negotiations for Negative listed and Restricted items in Electronics and Automobile Industry. • Arranged for the import of plant and machinery from abroad, after obtaining necessary approvals from DGFT, New Delhi

Apr 1991 - Jul 1992

Area Manager Sales And Service

A G Currimbhoys

• Developed and implement strategic initiatives for setting up a complete setup including Systems, Recruitment and Training, Sales Territory and Budget. • Involved in Sales Management ,Brand Name Awareness,and Installation of Home appliances, Entertainment Electronics Equipment and Telecom Equipment. • Supervised administration in wages, accounts finalization, bank follow up and statutory compliance's like Sales Tax,Central Excise.

Nov 1990 - Mar 1991

Area Sales And Service Engineer

Indsat Corporation

• Pivotal in selecting, implementation and administration of a complete setup for Telecom Equipment,Satellite and Cable TV Equipment. • Conceptualization and implementation of Systems, Recruitment and Training, Sales Territory and Budget, • Actively involved in commissioning the entire project right from the planning, construction of the building, selection and installation of plant and machinery, arranging for import and export and the commercial production etc.

Dec 1988 - Oct 1990

Territory Sales And Service Engineer

Maharajas Impex

• Played a key role in selecting Dealers for sales and service of Office Automation Equipment. • Involved in selecting Clients for the finalizing of the contract for handling a complete setup including Systems, Recruitment and Training, Sales Territory and Budget, Product Management and Promotion, Brand Name and Design.

Sep 1987 - Nov 1988

Territory Sales And Service Engineer

Fuji Electronics Pvt.Ltd.,

• Offered Advisory Services and Consultancy for Project Initiation & Commissioning of Sales and Service outlets for Home appliances, Satellite and Cable TV Equipment. • Developed and implement strategic initiatives for setting up the Sales out lets right from inception, funds raising and deployment of funds, project implementation etc in Southern Tamil Nadu. • Prepared the Project Reports and was Involved in supervising the design and lay out of Show Rooms and Ensured proper Installation of equipments and workstations Successfully. • Involved in selecting and training of the required workforce and was actively involved in commissioning the entire project right from the planning.

Jun 1986 - Jul 1987

Instructor-Electrical & Electronics Engineering Department.

Tamilnadu Polytechnic

• Involved in the Development Training for students based on the latest techniques in theory and practical for Full Time and Part Time, II & III year Diploma students in Electrical And Electronics Branch. • Provided Soft kills and Personality Development Training. • Actively Participated in Training Programme on “Research Methodology and Report Writing”, conducted by Technical Teachers Training Institute at Madurai Extension Centre - 1986. • Conducted public awareness seminars, students vs officials meets through Jaycees - Madurai. • Participated in all 'Individual Development' Courses conducted by 'Jaycees School of Management'.

Jul 1984 - May 1986

Instructor -Electronics & Communication Engineering Department

Government Polytechnic

• Conceptualization and implementation of Audio Visual Method of Teaching theory and practical for Full Time and Part Time, II & III year Diploma students. • Involved in practical training ,from preparation of the manual and monitoring the programme in Television Engineering Laboratory, Electronics Lab, P.C.B. Lab and Project Works. • Designed and Developed Audio Visual Laboratory and organized the introduction of new concepts in Audio Visual Method of Teaching, which increased the results in final examination from 40% to 80% pass. • Conducted public awareness seminars, students vs officials meets through Jaycees - Krishnagiri and Madurai. Participated in all 'Individual Development” Courses conducted by “Jaycees School of Management”. • Designed and Developed Audio Visual Laboratory and organized the introduction of new concepts in Audio Visual Method of Teaching, which increased the results in final examination from 40% to 80% pass. Participated in Training Programmes on 'Research Methodology and Report Writing', conducted by Technical Teachers Training Institute at Madurai Extension Centre - 1986. • Conducted public awareness seminars, students vs officials meets through Jaycees - Krishnagiri . Participated in all 'Individual Development' Courses conducted by 'Jaycees School of Management'.

Nov 1982 - Jun 1984

Sound And Recording Engineer

Harishree Recording Studios

• Actively involved in commissioning the entire project right from the planning, construction of the building, selection and installation of plant and machinery, arranging for import and export of Bulk Cassette Tapes after the commercial production etc. • Involved in supervising Design, fabrication and installation of Indian and Imported professional sound and video equipment for M/s.Harisri Recording Unit and Studios and M/s.Kalabhavan Recording Studios at Cochin with Acoustic Consultancy from Concept to Completion. • Prepared the strategies for pre and post sales support for Marketing 'Harisri' and 'Kalabhavan' pre-recorded cassettes using own designed high speed duplicators. • Liaised and worked with various leading play back singers like Jesudass, Jeyachandran, S.P.B, P.Susila, Janaki, Vani Jayaram etc., in the movie field, and people like Dr.Balamurali Krishna,Umayalpuram Sivaraman,Vikku Vinayakaram etc in Karnatic music field. • Ensured and Supervised the Recordings of famous music directors of South India in special effect recording, using multi track sink digital recording systems. • Prepared the strategies for pre and post sales support for Marketing 'Harisri' and 'Kalabhavan' pre-recorded cassettes using own designed high speed duplicators. • Supported the manufacture of Pre Recorded Cassettes with latest technical know-how for master recording and copying. Released them thorough the company's sales outlet M/s. Darshan Services at Coimbatore.

Jul 1978 - Mar 1982

Sales And Service Engineer

Customize Electronics

• Managed successfully the Marketing and After Sales Service of 'Enbee' Professional Audio Systems by identifying the Correct Market Segment. • Launched 'Customize' special effects speakers for Theaters, Conference Halls and Hotels in Entire South India and helped the Product Management group for performance enhancement. • Operated Sound and Lights for Western Music Groups like 'Hijackers” ’13 Ad’, Wild Angels’ ,‘Dada Dogs’. Directed the settling up and controlling of special sound and light effects for 'Bombay Dyeing”, Vimal and My Fair Lady-Fashion shows. • Was covered in India's largest selling Youth Magazines 'SUN' under the caption 'One Man Mobile Disco’ - Nov. 1982 issue for these achievements. • Supervised the preparation of Audio Visual Packages with Logistic of Multi Projector and Multi-Screen setup for World Renowned Mathematician - Mrs.Sakuntala Devi for her 'Mind Dynamics' courses. • Organized special Outdoor Recording Equipment and worked as Chief Recording Engineer for World Renowned 'Macro Photographer' Mr.K.Jayaram, B.A., A.R.P.S.,

Education

Education
Jul 1973 - May 1978

B.E.

PSG College Of Technology

"Madras University", PSG College of Technology - Coimbatore - Tamil Nadu - South India - 1973-78- B.E., Bachelor of Engineering - Branch IV - Electronics and Communication Engineering. Selected Television, Radar and Navigational Aids, as specialized elective subjects.

Project in "Microwave Antennas" for final year B.E., Academics - 1978 and "Morse Code Demonstrator" for Silver Jubilee Science and Technology Exhibition - 1977.

Member - Photographic Club, Philatelic Club and Tech Music. Involved in organizing Cultural Events.

Jun 1972 - May 1973

P.U.C.

Government Arts College

P.U.C-Pre University Course-Maths, Physics,Chemistry

Member:Aero Modelling Club,Photographic Club, Philatelic Club And Music Club

Jun 1965 - May 1972

S.S.L.C.

CSI/Union High School

S.S.L.C-Secondary School Leaving Certificate.

Member:Aero Modelling[NCC-Air Wing-3 Yers],Photographic Club, Philatelic Club

Summary

______________________________________________________________________________________

RAMA SETHU.R.

B.E.,[Electronics And Communication Engineering]

Plot.No.36.B.Door.No.1/204.Swami Natha Puram Main Road,Vengaivasal ,Chennai-600126,

Tamil Nadu,India

Hand Phone:  00-91-92832 92771

Email: ramasethu2001@gmail.com  Web:  http://www.linkedin.com/in/ramasethu

______________________________________________________________________________________

Technical And General  Management including Project Management, Man Power Management, Event Management, Strategic Sales and Service Management.

33+Years of Experience; Strong credentials in rolling out innovative strategies & generate operational economy across diverse functional disciplines.

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PROFILE

______________________________________________________________________________________

  • Resolute and committed professional offering commendable experience of 03 decades of the entire gamut of Technical Operations and Statutory Compliances of Project Implementations including 01 Decade in all the areas of Educational Institutions.
  • An energetic project technical professional with performance driven experience in assessing the techno-commercial viability of varied projects with systematic follow-up and monitoring of the assisted companies.
  • Proven strength in technical project cost estimation, with keen business acumen in understanding financial and man power requirements; and to process Proposals in compliance with the rules and regulation laid by various governing bodies.
  • Exemplary communications and interpersonal skills; strong believer in motivating and developing team to maximum productivity and control costs through the most effective uses of manpower and available resources and time management.
  • International Exposure and Training in US,UK, Dubai, China, Japan, Singapore, Malaysia, Thailand and Hong Kong.

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Key Strength Areas

Technical Project Management ~ Strategic Management & Planning ~ Resource Optimization ~ Man Power Management ~Technical  Planning / Budgeting ~ Working Capital Management ~ Commercial Operations ~ Legal & Statutory Compliance ~ Versatile Leadership ~Coordination with Government Agencies~ Training Consultancy ~ Export and  Import ~Institutional Sales~ Government Sales  ~Direct Marketing ~ Customer Relations ~After Sales Service ~Public Relation ~Advertising ~Media ~Events ~Dotcom~ Acoustic Consultancy ~Entertainment Electronics Equipment ~Office Automation Equipment~ Automobile Equipment and Spares ~Education ~Teaching  ~Healthcare ~Counseling

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PROFESSIONAL CAREER ACCOMPLISHMENTS

  • Offered Advisory Services and Consultancy for Project Initiation & Commissioning of Electronics and Electrical Home Appliances Industry, Office Business Equipment Industry, Home/Studio Professional Sound/Lighting Systems Industry, Satellite TV Industry and Automotive Industry handling a complete setup including Systems, Recruitment and Training, Sales Territory and Budget, Product Management and Promotion, Participation in developing Brand Name and Design for for more than 20 years from the conceptual design stage till execution . Trained employees in all the above industries.
  • Developed and implement strategic initiatives for identification of Sales Territory and Budget associated with Product Management and Promotion. Developed and implement strategic initiatives for setting up Units right from inception, funds raising and deployment of funds, project implementation etc.
  • Involved in Preparation of Import and Export Documentation Clearing and Forwarding procedures and management of Customs Negotiations for Negative listed and restricted items in Electrical, Electronics and Automobile Industry .Coordination with all Government Agencies in acquiring License ,handling Sales Tax, Central Sales Tax, and Excise Duty.
  • Visiting Faculty for more than 10 years in Various Polytechnics and Engineering Colleges Taught theory and practical for Full Time and Part Time, II & III year Diploma and Engineering students. Trained them in Television Engineering Laboratory, Electronics Lab, P.C.B. Lab and Project Works.
  • Organized Event Management and Consultancy from Concept to Completion of recording studios, stadiums, conference halls, hotels, discos and open-air rock shows in entire South India. Ensured proper Installation of equipments and workstations. Worked with various leading play back singers in the movie field, and in Karnatic music field. Worked with famous music directors, in special effect recording, using multi track digital recording systems.

______________________________________________________________________________________

Projects Accomplished

  • Successfully implemented and Handled the complete management system for higher education in US & UK along with Travel Consultancy, Visa Consultancy and Financial Planning.
  • Designed and Developed Audio Visual Laboratory in Polytechnics and Engineering Colleges. Pivotal in selecting the location, building construction, installation of Equipments, training of staff . Involved in selecting and training of the required workforce right from preparation of the manual and monitoring the training programme for about 3 months before induction.
  • Prepared ,developed and implemented the introduction of new concepts in Audio Visual Method of Teaching, which increased the results in final examination from 40% to 80% pass.
  • Managed successfully implementation of Marketing and After Sales Service of 'Enbee' Professional Audio Systems by identifying the Correct Market System. Launched 'Customize' special effects speakers for Theatres, Conference Halls and Hotels in Entire South India and helped the Product Management group for performance enhancement.
  • Operated Sound and Lights for Western Music Groups like "Hijackers" "13 Ad", "Wild Angels", "Dada Dogs". Directed the settling up and controlling of special sound and light effects for "Bombay Dyeing", "Vimal" and "My Fair Lady" Fashion shows was covered in India's largest selling Youth Magazines 'SUN' under the caption 'One Man Mobile Disco' - Nov. 1982 issue for these achievements.
  • Played a key role in the Design, fabrication and installation of Indian and Imported professional sound and video equipment for M/s.Harisri Recording Unit and Studios and M/s.Kalabhavan Recording Studios at Cochin with Acoustic Consultancy from Concept to Completion.
  • Ensured selection of the strategies for pre and post sales support for Marketing "Harisri" and "Kalabhavan" pre recorded cassettes using own designed high speed duplicators. Supported with latest technical know-how for master recording and copying. Released them thorough the company's sales outlet M/s. Darshan Services.
  • Supervised the preparation of Audio Visual Packages with Logistic of Multi Projector and Multi-Screen setup for World Renowned Mathematician - Mrs.Sakuntala Devi for her "Mind Dynamics" courses.
  • Organized special Outdoor Recording Equipment and worked as Chief Recording Engineer for World Renowned "Macro Photographer" Mr.K.Jayaram, B.A., A.R.P.S., A.F.I.A.P., for his Wild Life Expeditions.

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PROFESSIONAL EXPERIENCE AND MILESTONES

Non-Entrepreneurial Experience

• Entertainment Industry~Chennai - Nov'97- Till Now

Consultant Engineer -Business Development,

Innovative Sound & Light Engineering-Chennai.

• Higher Education Industry ~Chennai -Oct '95 - Nov'97         

  Consultant- Business Development, Research Associated Management Systems-Chennai.

• Automotive Industry~Madras - Oct'92 - Aug'95          

General Manager - Business Development,

Sein Impex - Madras.

• Electrical/Electronic Home Appliances

Manufacturing industry~Madras - Apr'91-Jul'92               

Area Manager-Sales/Service,

A G Currimbhoy's  -Madras.   

• Telecommunications/Satellite

TV Antennas  industry~Madras - Nov'90-Mar'91     

Area Sales/Service Engineer,

Indsat Corporation- Madras.

• Office Automation Equipment  industry~Trichy - Dec'88 - Oct'90

Territory Sales/Service Engineer,

Maharaja's Impex-Trichy            .

• Home Appliances And Satellite TV Antennas industry~Madurai - Sep '87 - Nov'88 

Senior Sales/Service Engineer

Fuji Electronics Pvt.Ltd.,-Madurai.

Government Institutions  Experience

• Education Management industry~Madurai  - Jun'86 - Jul'87

Instructor -Electrical And Electronics Dept.

Tamil Nadu Polytechnic -Madurai .

• Education Management industry ~Krishnagiri  - Jul'84 - May'86

Instructor - Electronics & Communication Engineering Department - Government Polytechnic- Krishnagiri.

Entrepreneurial Experience

• Entertainment industry~Cochin - Nov'82- Jun'84

Sound/Recording Engineer

Harishree Recording Studios- Cochin.

• Electronic Home Entertainment industry ~Cochin -Sep'78 - Oct'82     

Sales/Service Engineer

Customize Electronics-Cochin.

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 PROFESSIONAL ASSOCIATIONS

  • Executive Committee Member PSG Tech Alumni Association, Chennai Chapter
  • Member Lions Club Of Sterling Avenue, Chennai
  • Member Madras Motor Sports Club[MMSC],Chennai
  • Member Photographic Club, Chennai.
  • Member Aero Modeling Club, Chennai.
  • Member Amateur Radio [HAM] Club, Chennai.
  • Involved with lot of Philanthropic and Charitable Organizations in Social work

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ACADEMIC AND PROFESSIONAL CREDENTIALS

  • Bachelor of Engineering - Branch IV - Electronics and Communication Engineering. Selected Television, Radar and Navigational Aids, as specialized elective subjects-P.S.G. College Of Technology, Coimbatore[1973-78]-Madras University-
  • Project in "Microwave Antennas" for final year B.E., Academics - 1978 and "Morse Code Demonstrator" for Silver Jubilee Science and Technology Exhibition - 1977.
  • Member - Photographic Club, Philatelic Club and Tech Music. Involved in organizing Cultural Events.

______________________________________________________________________________________

Training Programs Attended:

  • Participated in Training Programs on "Research Methodology and Report Writing", conducted by "Technical Teachers Training Institute" at Madurai Extension Centre - 1986. Conducted public awareness seminars, students vs officials meets through Jaycees - Krishnagiri and Madurai.
  •  Participated in all "Individual Development" Courses conducted by "Jaycees School of Management"~1984 to 1990.

______________________________________________________________________________________

Computer Proficiency

  • Sound knowledge of Page Maker, MS-Office, MS EXCEL,MS Power point etc.,

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Date of Birth  : 21st November, 1955 

Marital Status : Married     

Languages known: Tamil , English - To read, speak & write,  To speak only - Malayalam

References :  will be furnished on request.

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Interest

Hobbies:

Writing,Composing,Recording And Live Performance,HAM Radio,Aero Modeling,Auto

Sports,Reading,Pets,Photography,Disco,Events,Sound And Light,12 Step Programme,Internet,Traveling,Old Classic Movies,Blogs

Music:

Madoo,LBG,Beatles,Sly And The family Stones,Wood Stock 1969,CSNY,  Grand Funk, Deep Purple, Pink Floyd, Scorpio, Rainbow, AC/DC, Aerosmith, Alice Cooper, Alice In Chains, Anthrax, Armored Saint, Avenged Sevenfold, Black Label Society, Black Sabbath, Bon Jovi, Creed, Def Leppard, The Doors, Eric Clapton, Frank Zappa, Guns N' Roses, Iron Maiden, Jimi Hendrix, Joe Satriani, Judas Priest, Led Zeppelin, Megadeth, Metallica, Motley Crue, Motorhead, Mudvayne, Nirvana, Ozzy Osbourne, Queen, Red Hot Chili Peppers, The Rolling Stones, Skid Row, Van Halen, Velvet Revolver, The White Stripes, Linkin Park, Def Leppard, Bon Jovi, 3 Doors Down, Kid Rock, Mariah Carey, Nelly, Kenny Chesney, Sublime, STP, Staind, Drowning Pool, Destiny's Child, Dirty Vegas, Rob Zombie, Eminem, George Strait, Boyz II Men, Evanessece, Seether, Seether, Kelly Clarkson, Rage, Keith Urban, Rascal Flatts, matchbox 20, J.Lo, Janet Jackson, Garth Brooks, Santana, Nickelback, Lifehouse, Disturbed, Aerosmith, Korn, Stevie Ray Vaughn, Billy Joel, Queen, Dave Matthews Band, John Mellencamp, Guns N Roses, Motley Crue, Alice in Chains, AC/DC, Marvin Gaye, Stevie Wonder, Aretha Franklin, Nusrat Fateh Ali Khan, Jill Scott, Nitin Sawhney, Krystle Warren, Massive Attack, Donny Hathaway, Ravi Shankar, Serge Gainsbourg, Natacha Atlas, Roberta Flack, Najma Akhtar, The Sundays, Bill Withers, Bjork, Sheila Chandra, Morrissey, Erykah Badu, Lauryn Hill, Sinead O' Connor, Gil Scott-Heron, Nouvelle Vague, Sarah Vaughan, Nine Horses, Karsh Kale, Emiliana Torrini, Elvis Costello, Zero 7, Femi Kuti, M.I.A., Zakir Hussain, Me'Shell Ndegocello, The Temptations, Neneh Cherry, Rose Royce, Abida Parveen, James Brown, Talking Heads, Dionne Warwick, Sly & The Family Stone, Kid Loco, India Arie, Glideascope, Air, George Benson, Susheela Raman, Khaled, Vernon Bush, Cornershop,

TV-Shows:

Conon O Brien, Larry King, Oprah, Tim Sabestine, Friends, Wills And Grace,

Ripley's Believe It Or Not,NDTV Shows, Jay Leno,

Books:

Arthur Hailey,Ayan Rand,Erich Segal,Fredrick Forsyth,Harold Robins,Harvard Fast, Irving Wallace, Jackie Collins,James Hadley Chase,James Patterson, Jeffrey Archer, John Grisham,Jonathan Hare, Lisa Gardner,Michael Crichton,Richard Bach,Richard North Patterson,Robert Ludlum, Sidney Sheldon,Stephan King,Wilbur Smith,

Movies:

Easy Riders,Forest Gump,God Father,Mad Mad World,Man Who Would Be King, Philadelphia,Saving Private Ryan,Taxi Driver, Wood Stock, Dirty Dancing, Cold Mountain, One Flew Over The Coo Coos Nest;China Town;The Green Mile, Secret Window, Titanic, Shallow Hal, 8 Mile, Ladder 49, Dead Man Walking, Sling Blade, Friday, School of Rock, O' Brother Where Art Thou?, Cujo, Anchor Man, War Of The Worlds, Jarhead, Here On Earth, Where The Heart Is, All Jurassic Parks Movies, Cable Guy, Enough, Me Myself and Irene, Terms of Endearment, King Kong, Signs, Cruel Intentions, Fried Green Tomatoes, Boogie Nights, Pure Country, Coal Miner's Daughter, Pretty Woman ,The StepMom, Final destination 1,2,3, Mission impossible 1 & 2, Spiderman 1 & 2, The Saint, Speed, Face Off, Heat, Scar Face, Scary Movie 1 & 2, Sin City, The Matrix Trilogy,

Heros:

Mahatma Gandhi,Jawaharlal Nehru,Indira Gandhi,Rajiv Gandhi,John.F.Kennedy,

MartinLutharKing,RayCharles,MarlonBrando,SeanCannery,TomHanks,Samuel.L.

Jackson,BenKingsly,M.G.R.,KamalHassan,RajiniKanth,IllayaRaja,A.R.Rahman,

Kalainger Karunanidhi,Jaya Lalitha,