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A results-driven product management evangelist  with 5+ years of impressive track record in establishing product strategies, building road maps and dramatically accelerating product innovation to support broader business goals. Passionate about building awareness and understanding of the web.


Mobile Payments                                                             Social Media Marketing                                                   Payment Systems

Agile Methodologies                                                       Digital Marketing                                                                Strategy

Product Design                                                                 SEO                                                                                          E-commerce

User Experience                                                                Strategic Planning                                                             Project Management



Product Manager, Amman, Jordan
  • Successfully launched B2B and B2C products from Ideation to planning, definition, launch, and optimization till goal-realization
  • Effectively launched products, achieved record growth in E-Commerce & online payments from 90% of target to over 110% of target in under 2 quarters
  • Implemented product strategy, road maps, and goals for four key product lines in an agile environment
  • Successfully used business analysis platforms to achieve competitive reporting and define growth strategies
  • Lead a small product team and worked on launching and growing several products at including the core jobs product, E-Commerce products, and used big data to generate salary reports
  • Implemented user stories and user experience flows, leveraging feedback to generate a best-in-class user experiences
  • Collaborated with IT, design, marketing, sales, and legal to drive solutions through to delivery Defined & monitored product road maps and KPIs

User Experience Researcher, Amman, Jordan
  • Served as the voice of the user, advocated research and crafted processes to generate impactful research insights - articulate user experience design issues effectively.
  • Championed principles of usability & user-centered design research - identified user needs and goals
  • Conducted interviews, focus groups, workshops, contextual inquiry & ethnographic studies
  • Translated research insights into actions by delivering reports and action plans that drive future design improvements.
  • Led user research interviews, brainstorming sessions, and features and functionality workshops

Feedback Officer, Amman, Jordan
  • Responded to daily job seeker feedback in an accurate and professional manner. In-process gained a solid understanding of customer needs and wants
  • Generated monthly reports with a summary and analysis of job seeker feedback trends and consumer improvement recommendations
  • Facilitated integration of customer feedback into the business by generating ideas for engagement
  • Worked cross-functionally with technology, sales & marketing to answer consumer needs



Masters in Business Administration (MBA)

HEC Montreal

Graduate Diploma in Internet Business

McGill University

Bachelor of Commerce | Finance

McGill University