• Managed, hired and trained a team of 3-5 field marketing reps
• Developed and executed marketing strategy, including managing social media, social influencer outreach, developing promotional materials, and event marketing calendar.
• Booked and managed direct to consumer events such as music festivals, cultural fairs and community events. Also organized all aspects of trade shows.
• Managed operations, product development, sourcing, legal affairs and accounting
• Increased sales of eyewear year by year via direct sales, online and wholesale accounts.