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Work experience

Jan 2013Present

Founder/Owner

Kahoy Kollection

• Managed, hired and trained a team of 3-5 field marketing reps
• Developed and executed marketing strategy, including managing social media, social influencer outreach, developing promotional materials, and event marketing calendar.
• Booked and managed direct to consumer events such as music festivals, cultural fairs and community events. Also organized all aspects of trade shows.
• Managed operations, product development, sourcing, legal affairs and accounting
• Increased sales of eyewear year by year via direct sales, online and wholesale accounts.

Jun 2011Sep 2011

Content Internship

MicRiver Information Systems

• Interned with a Shanghai-based software SaaS start-up that has developed ERP and CRM software systems. 
• Communicated effectively with Chinese development team to guide content creation of a new English user guide for their beta-version ERP Software. Also translated a separate user guide from Chinese to English.
• Developed other copy as needed for web and print campaigns.

Aug 2010Jun 2011

Computer Technology Teacher

Shanghai Jincai International School

• Taught students from 6th-11th grade Integrated Computer Technology (ICT) that included various software programs and basic computer skills. Also taught English Literature and an ESL class. 
• Developed a multi-disciplinary International Baccalaureate (IB) curriculum within the Middle Years Programme (MYP) framework.
• Conducted an environmental education program focused on recycling, that I based my Master’s degree thesis on; I utilized entry and exit surveys with the students, then utilized data analysis to understand recycling habits.

Nov 2008Jun 2010

Sales and Marketing Coordinator

RRC Manor

• Developed and executed company marketing strategy and produced collateral (print, web) for a residential care facility for the elderly (RCFE).
• Drove business development to achieve community occupancy goals. Networked with Doctors, Hospitals and other community spaces in the area to reach my goals.

Jan 2005Jan 2007

Event Producer

Party Pack Promotions

• Planned, promoted and executed special, weekly and community events.
• Booked vendors, entertainment, and managed budgets and employees during events.
• Serviced clients in the non-profit, restaurant and entertainment industries in Los Angeles and Long Beach.

Dec 2007Nov 2008

Regional Business Development Manager

Francorp, Inc.

· Conducted B2B business development within the Los Angeles region using a consultative sales process with business owners and key decision makers on franchise development.
· Cold-Called, networked and prioritized leads to create a sales pipeline to book sales presentations.

Dec 2006Dec 2007

Advertising Account Executive

RIME Magazine

• Sold ad space for a bi-monthly hip-hop music magazine. Did cold calls, networked at trade shows and other events to create a pipeline of leads.
• Conducted promotional & event planning activities, in coordination with corporate sponsors, influencers and celebrities..

Education

Skills

Microsoft Office

Word, Excel, Outook

Marketing Communication Development
Can use programs in Adobe CS6: Adobe Illustrator, Adobe Photoshop, Adobe Indesign to design Marketing communications materials.  Also able to write technical or witty copy.
SPSS - Data Analysis software
Can execute Chi-Square test, correlation analysis and descriptive statistics.
Tagalog Language skills
Chinese Mandarin Language

Certifications

2011

MSSC Supply Chain Logistics Associate

Long Beach City College
2011

Chinese Language Level 2 Certificate

Shanghai International Studies University
2009

CNCP - Certified Nanotechnology & Cleantechnology Professional

California Institute of Nanotechnology
2003

Business & Management of Entertainment

UCLA Extension