Ralph Lucarelli

  • Warwick NY
Ralph Lucarelli

Global Design: Mars Retail Group

Summary

I am a diverse, creative executive with a strong track record in brand building and maintaining,

as well as consumer and retail store design, visual merchandising and merchandising. Skilled in

strategic planning, budgeting, inclusive management and hiring/training/team leadership.

Successfully lead cross-functional teams to deliver visual merchandising and branding

innovation; strong interaction and relationship building skills. Proven track record for driving

growth through strong ROI financial results.

Work History

Work History
2012 - Present

Global Design

MARS RETAIL GROUP: GLOBAL VISUAL MERCHANDISING

Responsible for all aspects of Visual Merchandising and Store Design for 6 MMW stores. Part of the team that successfully opened Shanghai location in 6 months. Transformed MMW stores to reflect M&M Global Brand Standards. Strategic Cross-functional Partnerships with Brand Teams, Operations, Marketing and Merchandising Group to develop business opportunities. Developed and completed new Visual Presentation Standards to insure brand consistency. New strategic direction for Merchandise Presentation and Visual Communications and Implementation. Introduced Plan-o-Grams and strategic planning to the VM team. Introduction of key visual elements and cross-merchandising awareness that enhanced the customer experience. Implemented the understanding of merchandising a store based on product turn, to improve dollars per square foot productivity. Partnered with multiple business units to share developmental ideas and executions to achieve synergies.

2008 - 2012

Sr. Vice President Merchandising

SW RETAIL GROUP

Responsible for all levels of Retail Operations and Creative Development. Implemented process for Buyers and Merchandising Development and implemented new and existing store opening process. Manage all levels of merchandising. Budgeting and creative process. Project Management process for store openings and renovations from initial site survey to ribbon cutting

2006 - 2008

Asst. Vice President of VM

DRESSBARN

Responsible for all aspects of Visual Presentation and Store Design. Created and developed the Visual Presentation team. Helped to Re-create the Dressbarn brand image at POS. Strategic Partnership with Store Operations and Merchandising Group to develop business opportunities. Developed and completed new Visual Presentation Standards to insure brand consistency. New strategic direction for Merchandise Presentation and Visual Communications Multi-level Visual Training Program to insure company wide understanding. Introduction of “Shop-in-Shop” concept to enhance UPT's and trend opportunities. Increased UPT's(units per transaction) from 3.2% to 3.8%. Introduced Plan-o-Grams and strategic planning Introduction of key visual elements and cross-merchandising awareness that enhanced the customer experience. New Store Design and Fixture Design program. Implemented the understanding of merchandising a store based on product turn, rather than fill to capacity, to improve dollars per square foot

2004 - 2006

Sr. Director of Design

EASTERN MOUNTAIN SPORTS

Responsible for the creative development and redesign of EMS at POS with the“ Gearage” design. Designed a Visual strategy around our target demographic. Created and implemented Visual strategy, tone and direction EMS at POS. Successfully opened 8 "Gearage" stores with an average sales gain of 25%. Major contributor of the strategic “think tank” that developed Brand Strategy. Worked closely with vendor partners to insure the build-outs were on time, on budget and on brand. Managed all Creative programs from conception to completion. Created and developed the Visual and Store Planning team. Partnered with Merchandising and Store Operation to insure we maximized our business potential. Helped develop the real estate site selection process based on understanding our target customer demographics. Multi-level training program to insure understanding and execution. Strong vendor communications and integration with global partners

2000 - 2004

Director of Creative Services

MODELL'S SPORTING GOODS

Responsible for all aspects of CO-OP Program, Visual Merchandising, Store Planning and Design. Developed a Visual Merchandising team. Created a cohesive, unified look throughout all Visual Merchandising and Store Planning categories. New Visual Merchandising Standards to insure brand consistency. Introduced Plan-O-Grams, Visual Communications, Training and Long-term Strategic thinking. Developed new fixture and signing programs to maximize ROI. Sales increased 15% in 2000, 10% in 2001 and 18% in 2002 due to Visual and Merchandising strategies. Multi-level training program(CME) to insure consistency and POS Vendor and Company profitability was at its highest levels in history. Developed and executed Special Events and Public Relations projects .Special events planning and execution with sports teams, local government and business partners.

1998 - 2000

Director of VM & Store Design

WORLD DUTY FREE AMERICAS
DIR. OF VISUAL DESIGN, STORE PLANNING & MARKETING
1994 - 1998

Director of VM & Store Planning

LOEHMANN'S
DIR. OF STORE PLANNING & VISUAL MERCHANDISING
1992 - 1994

Director of VM & Store Planning

SWATCH
DIR. OF STORE PLANNING & VISUAL SIZZLE
1989 - 1992

Manager of Shop Presentation

VICTORIA'S SECRET
MANAGER OF SHOP PRESENTATION
1986 - 1989

Director of Store Planning & VM

FORTUNOFF
DIR. OF STORE PLANNING & VISUAL MERCHANDISING
1980 - 1986

Manager of VM

MACY'S
MANAGER OF VISUAL MERCHANDISING, NEW ROCHELLE AND REGO PARK (started while in college)

Education

Education
1984 - 1986

B.F.A

CONNECTICUT INSTITUTE OF ART

Graphic & Interior Design

1980 - 1984

2 Years

IONA COLLEGE

Completed 2 years of study