Rakesh Pandey

Rakesh Pandey

Demo Consultant at ADOBE SYSTEMS PVT. LTD.

Work History

Work History

Adobe Systems Pvt. Ltd.

May 2014 - 2015

Consultant - Industry and Custom Demo

Responsible for creating Industry and Custom Demo's for Solution Consultant's and clients.  Exchange ideas regarding structure, design, deployment of websites and software tools with Stakeholders, Clients, Solution Consultant, Back-end Team and Managers. Also responsible for statistics and data collection for a website which range from website visits to performance of web server. Reviews the system reports which are software generated and also analyzing and measuring keyword density, link management and search engine optimization statistics.

  • Develop and measure Key Performance Indicators (KPIs)
  • Implement and configure analytics platforms and facilitate analytics code implementations
  • Build dashboards and perform competitive bench-marking and trending
  • Created Data Layer, Load Rules, implementing custom extensions and plugins through DTM to pullover identifiers & user interactions from website and map the data to SiteCatalyst for reporting and analysis.
  • Develop HTML email campaigns, landing pages, and web banners.
  • Embedded Adobe analytics code to track our website's traffic and to measure the success of marketing campaigns.
  • Capture web analytics data primarily with Omniture
  • Leverage qualitative and quantitative methodologies to analyze captured data
  • Provide in-depth and insightful custom reports to communicate key metrics and findings
  • Recommend and create A/B or multivariate tests to improve user experience and conversion
  • Document web marketing strategies and processes, creating Solution Design Requirement  and recommend improvements
  • Managed the company's Adobe Analytics account.
  • Provide advice to Marketing and Interactive teams on optimizing web marketing strategies.
  • Familiarity with building prototypes for Web Applications on platforms like AEM/CQ5, with an eye on the requirements, limitations and stipulations of the back-end technologies likely to be employed in development.
  • Familiarity with working from Design Comps, Wireframes and Style Guide documents to apply and/or extend branding to areas of a UI not otherwise addressed in a Design Comp.
  • Working knowledge of back-end technologies likely to be employed in development (AEM/CQ5 etc.) and familiarity in creating Master Pages and Page Layouts (or analog) from the prototypes.
  • Ability to work with other developers to implement and integrate UI assets into back-end systems, and enough familiarity with those back-end systems and/or technologies to troubleshoot, debug and otherwise assist in the implementation.
  • Experience with creating technical and/or training documentation for both technical and nontechnical audiences, and the ability to comfortably address a large group in a presentation of such documents.


Industry Demo

Custom Demo

Visa, Amex, Subway,  David Yurman,  Belfius Bank, 

Languages: Html 5.0, XHTML, DHTML, CSS 2.0-3.0, JSP, Bootstrap, Responsive Design, LESS,  Web Accessibilty.

Programs: Adobe Reports and Analytics, Adobe Implementation, Adobe Target, Adobe Recommendation, Adobe Dynamic Tag Management, Adobe Marketing Cloud,  Report Builder, Scene7, Adobe Campaign, Adobe Captivate, Axure, Microsoft Excel, AEM, Dreamweaver, Photoshop, Eclipse, FTP, Firebug,  Firefox, Chrome, IE, Safari, Opera, Ipad, Iphone, Crunch.

Versioning:  SVN, Maven, Vault.


hCentive India Pvt Ltd  - https://www.hcentive.com/  

Sep 2012 - Jan 2014

Sr. Consultant - User Experience

As a Consultant at hCentive India I worked on projects to develop technology solutions for a variety of clients in Healthcare industries. Responsible for creating complex user interfaces for a variety of applications and platforms with a focus on intranet, extranet, and internet sites as well as custom web applications. These sites and applications are typically built with Java and Bootstrap Framwork.

Roles and Responsibility:

  • Working with Business Consultants and Technical Consultants to develop the optimal user interface design based upon studying users and employing industry best practices.
  • Gathering user requirements to support the functional and technical requirements.
  • Strong experience with HTML and specifically with HTML5.
  • Solid understanding of CSS2 and CSS3 and ideally exposure to frameworks such as LESS.
  • Familiarity with common web browsers and the differences between their layout engines and rendering modes etc.
  • Knowledge of industry standards regarding Web Standards Compliance, Semantically Correct code, and Accessibility / Section 508 Compliance.
  • Familiarity with “DHTML” for UI elements commonly built with “DHTML” (navigation elements, pop-up boxes, sliders/scrollers, slide shows etc.).
  • Familiarity with JQuery, especially for DOM manipulation, traversing and dynamic behaviors.
  • Understanding and exposure to responsive design frameworks such as Twitter Bootstrap,
  • Conducting usability tests in which users are observed interacting with a preliminary design of the software/website.
  • Observations from these tests are used to iterate and improve the design.
  • Conducting expert reviews of user interfaces and providing feedback to Business Consultants to ensure designs meet the mental model of a user.
  • Observing users during their daily activities to better understand how proposed software will integrate with their personal or professional life.
  • Working with users to understand desired features and functions of proposed software.
  • Comfortable familiarity with using Photoshop to create structural graphics (graphical elements used by CSS for background images, icons, border-treatments etc.) from a layered PSD.
  • Solid understanding of the properties and proper use of common graphics file types (.PNG, .JPG and .GIF etc.), especially with regard to creating graphics files with the minimum file size.

Project: Build in Java

Tools and Software Skills:

Languages: Html 5.0, XHTML, DHTML, CSS 2.0-3.0, JSP, Bootstrap, Responsive Design, LESS,  Web Accessibilty like WAI, US section 508, Jekyll.

Programs: Dreamweaver, Photoshop, Eclipse, FTP, Firebug,  Firefox, Chrome, IE, Safari, Opera, Ipad, Iphone, Crunch.

Versioning:  SVN, Maven, Vault.


Sapient Corporation (Tek Systems Payroll)

Apr 2012 - Aug 2012

Sr. Web Developer

SapientNitro’s capabilities include integrated marketing and creative services, web and interactive development, traditional advertising, media planning and buying, strategic planning and marketing analytics, multi-channel commerce strategy and solutions including focus on mobile, and content and asset management strategies and solutions. It integrates marketing concepts with technology tools and platforms to build brand experiences. 

Roles and Responsibility:

  • Developing pixel-perfect Photoshop comps using existing style guides.
  • Helping build and advance our style guides for products on mobile and web.
  • Ensuring consistent and high-quality UI across all of my work.
  • Exploring UI solutions, creating UX flows, building wireframes and writing design specs for developers.
  • Participating in design reviews with the Product team as part of the creative process
  • Partnering effectively with developers to bring my designs to life.
  • Integrating Html and CSS with CMS - Demandware.
  • Actively participated in Requirement Analysis and Scoping Call.

Projects: Demandware (CMS)

Tools and Software Skills:

Languages: Html 5.0, XHTML, DHTML, CSS 2.0-3.0, JSP, Jquery, Javascript, Json.

Programs: Dreamweaver, Photoshop, Demandware, FTP, Firebug,  Firefox, Chrome, IE, Safari, Opera.


Morningstar Pvt. Ltd   http://www.morningstar.com/

Jan 2011 - Mar 2012

Application Developer

Morningstar provides data on more than 500,000 investment offerings, including stocks, mutual funds and similar vehicles, along with real-time global market data on more than 17 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets.  The company has operations in 27 countries.

Roles and Responsibility:

  • Responsible to design and develop delivery of new content on the various Internal websites.
  • Develop detailed web design and programming specifications, support the daily activity of the business areas by creating and maintaining custom web pages while providing technical support for systems.
  • Responsible for the development of multiple projects to fill needs as defined by the project manager in a timely manner, working specifically in the field of web development.
  • Responsible for assisting in translating The Company's branding strategy to a physical web environment and see that this brand is maintained in all future development.


Tools and Software Skills:

Languages: Html 4.0, XHTML, DHTML, CSS 2.0, ASP.

Programs: Dreamweaver, Photoshop, Visual Studio, FTP, Firebug,  Firefox, Chrome, IE, Safari, Opera.

Versioning:  TortoiseSVN 


BE-Memorable Pvt. Ltd.  -   http://bememorable.co.uk/

Jan 2009 - Jan 2011

CSS Developer

BE Memorable is E-commerce specialist with many years of experience. Their philosophy is to balance entrepreneurial insight with creative flair and programming expertise. They believe that these three elements form the foundations of our clients' success.

Roles and Responsibilty:

  • Converted navigation from outdated Flash to jQuery/JavaScript, CSS and HTML
  • Redesigned of entire website to a modern, clean and integrated design and updating content
  • Transformed site code from undeclared HTML table format to XHTML, CSS
  • Restructured information architecture for organic SEO, and adding META tags
  • Created email templates via HTML and Photoshop.


Tools and Software Skills:

Languages: Html 4.0, XHTML, DHTML, CSS 2.0, ASP.

Programs: Dreamweaver, Photoshop, Visual Studio, FTP, Firebug,  Firefox, Chrome, IE, Safari, Opera.

Versioning:  TortoiseSVN 



Institute of Management Studies

2013 - 2014

PGDBM (Information Systems and Operations).

Duration: 2 year

Jagannath Institute of Management Studies

2006 - 2009

Bachelor in Mass Communication (BJMC)

Guru Jambeshwar University, Duration: 3 Year

Rewards and Achievement

  • I've been awarded with Employee of the Quarter twice by Hcentive Directors for innovation and creative ideas to deliver the projects before timeline.
  • Congratulations again on achieving 100% or more of your quota in FY'15. Your hard work and dedication to the company directly contributed to Adobe’s stellar 2015 results.
  • Promoted as Team Lead in Hcentive Technologies.
  • Got Appreciation from clients for Beats by Dre, Maxc London, Health Alliance, Morningstar UK, Belfius Bank, weRetail and so on.
  • Member of CSR Team for the Social Responsibilities.
  • Member of Fun Team for managing good working environment.
  • Student Head of Training and Placement Cell in College.
  • Head Organizer of Cultural fest organized by college.
  • Worked in Short Movie with creative team in college.
  • Participated in Nukkad Natak & Sports.
  • Member of the Cricket team at School and college Level.
  • Got 3rd Position in College Marathon.
  • Won 100, 200 Meter Race in college.

Personal Information

Father's Name               :               Shri J.D. Pandey

Date of Birth                   :               02-Nov-1986

Nationality                      :               Indian

Gender                              :               Male

Marital Status                 :               Single

Address                             :               House No: 430-431, Pocket-4, Rohini Sector- 22

Hobbies                            :               Travelling, Soccer, Cricket and Roaming with Friends.




Adobe Marketing Cloud

Adobe Analytics or Omniture Sitecatalyst

Adobe Analytics Implementation

Adobe Target Classic and Standard

Adobe Recommendations

Adobe Dynamic Tag Management

Adobe Scene 7

Report Builder

Microsoft Excel

Html4.0, Xhtml, Html 5


CSS 2.0, 2.1, 3.0

Bootstrap 2.0, Bootstrap 3.0 


User Experience

Web Accessibilty


Adobe Campaign

Agile and Scrum

Requirement Analysis

Project Scopping

Dreamwear & Phostoshop

Contact Info.