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Summary

Delivering successful, integral and enthusiastic role in television and film industry for over a period of 15 years, overseeing each project with detail, from conception to completion, in addition to the earnest involvement in the marketing and distribution processes. Increasingly, having directing skills and in charge of all project operations. Arrange funding for projects and was responsible for keeping the production within the allocated budget.

Creative input and the level of decision making varied, as that depended upon the client and the brief. Responsible for facilitating a project and involve in every stage of the television program or film, overseeing the project from beginning to end, both in the studio and on location.

Have an essential tact and skill in dealing with difficult or delicate situations, a good team leader (as per my team), supported by a team of production assistants, coordinators and managers, depending on the size of the project.

Tasks include of raising funding, researching and assessing ideas and finished scripts, commissioning writers or securing the rights to novels, plays or screenplays, building and developing a network of contacts, liaising and discussing projects with financial backers - projects can range from a small, corporate video to a feature film, using computer software packages for screenwriting, budgeting and scheduling.

Hiring key staff, including a crew to shoot shows, films or videos; controlling the budget and allocating resources, pulling together all the strands of creative and practical talent involved in the project to create a team, maintaining contemporary technical skills; organising shooting schedules, depending on the type of producer and availability of support staff, troubleshooting, ensuring compliance with relevant regulations, codes of practice and health and safety laws, supervising the progress of the project from production to post production; holding regular meetings with the director to discuss characters and scenes, acting as a sounding board for the director, bringing the finished production in on budget.
In theory, my responsibilities are to deal with all the practical and political aspects of keeping a project running smoothly.

Pursuit of Happiness          

Jun 2015Feb 2017

Creative Director

TIMES TELEVISION NETWORK 

Directed and executed 10 ready to air episodes, about a culinary show in the year 2016 by the name of "Foodie Comes To America" Series 2. The shoot happened in New York and New Jersey with the host Chef Kunal Kapur, a well-recognized Indian chef, restauranteur, and media personality known for his food-focused television shows, cookbooks, restaurants and the hosting of High dignitary events in the country. He is well recognized by the Government of India and was given an opportunity to present Satvik cuisine to Prime Minister Narendra Modi and German Chancellor Ms. Merkel, in Bangalore.an Indian celebrity Master Chef and restaurateur, best known as the host and judge of the TV series MasterChef India.

The concept of the show was an exchange of food culture between India and North America, that made us visit several restaurants in New , meeting its owners and capture how the Indo-American food has evolved in all these years. Got to set some new skills while directing the series. Had a great opportunity to capture remarkable stories of the restauranteurs on how they evolved their recipies to surprise the taste buds of Indians as well as the Americans.

Due to an exceptional response, in the next year 2016, Directed and Executed an addition of 3 more episodes, to the total of 13 ready to air episodes for the Series 3 of "Foodie Comes To America" with India's Master Chef, Chef Ranveer Brar. And one of the most coveted television and films award the "Indian Telly Award" for the best culinary show on a News Channel was awarded for the same.

the link for the above show is,

https://youtu.be/x0rmjoU87Gs.

YorkMay 2007Jun 2014

Director, Creative Services

Times Television Network, India, Mumbai.

The Times Group, India’s largest media conglomerate with its flagship Bennett, Coleman and Company Limited (BCCL) being the largest publishing company in India and South-Asia. Starting off with The Times of India – which is now the largest English publication in the world, BCCL and its subsidiaries (called The Times of India Group), are present in every existing media platform – Newspapers, Magazines, Books, TV, Radio, Internet, Event Management, Outdoor Display, Music, Movies and more.With a turnover exceeding a billion dollars and an audience spanning across all continents, in more than 93 countries. The recent key role defined as a Director, with “zoOm” India’s most viewed Bollywood Entertainment and Lifestyle Channel running successfully over a period of 9 years.

As a Creative Services Director for the channel, it was a  constant effort was to understand the needs of the shows of the channel. Implement effective solutions, follow through the creative process from start to finish, conceptualizing, scripting & executing the look and feel of various shows projected on the channel and deliver meaningful and compelling content for the same.

  • Created “My Playlist” for zoOm, giving zoOm, a contemporary look & feel, generating the highest number of Target Audience watching the show.
  • Produced “World Music Day” Special, a global music assembled with popular & eminent Bollywood artist featuring on the show.
  • Conceptualized and created a new show brand “zoOmBastic” featuring chart-busting, heart throbbing, trend setting music.
  • Created "Business of Bollywood" the show  & its packaging which covered the Bollywood Business News, in-depth interviews, Movie reviews, Box Office collections, countdowns of the best and features on the best of the movie releases.
  • Keeping the brand identity of the channel created “zoOm Barabar Jhoom” the most catchy thematic countdown show, driving the channel to a new high.
  • Created various brand entities to promote the upcoming Bollywood Movies featuring  and worked with the biggest celebrities like Mr. Amitabh Bachchan, Ranbir Kapoor, Shahrukh Khan, Salman Khan, Aamir Khan for their respective movies Bhootnath, Barfi, Don, Dabangg, Rang De Basanti.
Feb 2006Aug 2008

Director, Creative Services

Mr. Shubhobroto Sengupta - Independent film & television professional
  • Designed and executed prominent shows like " Chand Mera Dil", " Kagaar".
  • Created Launch campaigns for "Bollywood Club" which portrayed the rags to riches stories of starlets who get attracted towards the glam world of Bollywood - Mumbai.
  • Got the in-depth learnings of a set design aesthetics and the values under the guidance of Shri Shubhobroto Sengupta, the ace designer and creative genius.

 

Apr 2004Aug 2007

Director, Creative Services

DEPTH OF FIELD
  • Created the Profile of the company "Depth Of Field" teaming up with Mr. Biswas.
  • Designed the look and feel of the Indian channel Rajya Sabha, a prominent & distinguished channel of India.
  • Delivered Creatives Shows for the company, applied related solutions to various outsourced works to television channels all over India. 

Jun 2006Apr 2007

Director

Star Tv  Network

Star Gold, Star One, Star World, ON-AIR-PROMOTIONS

  • Created a One Hour Show called 'RED CARPET', showcasing the Premiere of “Krissh”, India's Big Budget SuperHero movie in UK. The film became the second highest earning Indian film of 2006 and grossed a worldwide total of 117 crore (US$21 million) 
  • Created 'Koffee With Karan',  a talk show noted for its fresh and witty appeal, hosted by film producer and director Karan Johar, yielded the highest Television Rating Points for Star World.
  • Visualized & executed the In-Show Sales properties for the In-House Movies of the movie channel of the network, Star Gold.
July 2005May 2006

Director, Creative Services

SONY Entertainment Television ON-AIR-PROMOTIONS
  • Created and devised Launch Campaign for the All time Classic Movie "Mughal-e-Azam" the number 1 on the lists of top Indian films,  including the Film Institute poll of Top 10 Indian Films.
  • Marketing Creatives for Blockbuster movies “Lucky” starring Salman Khan, "Doom" starring Hrithik Roshan, "BluffMaster" staring Abhishek Bachchan, "Dil Toh Pagal Hai" starring Shahrukh Khan.
  • Created Sales components, Film Festivals like "Pyar Ka Naya Rang" depicting the various Love centric movies, "Kellogs Smart Kids" featuring teen movies, generating successful & profitable content for the channel.
Oct 2002Jun 2005

Director

 SAHARA Television Network ON-AIR–PROMOTIONS
  • Launched “SAHARA MANORANJAN” & “SAHARA ONE” channels
  • Best Drama sequence show “Woh Rehnewali Mehlon Ki", awarded the PromaxBDA Gold Award Trophy.
  • Created the biggest campaign for the show “Malini Iyer” with Bollywood Actress Sridev. 
  • Created and designed flagship shows “Chacha Chaudhary”, “Kise Apna Kahein”,  “Sahib Biwi aur Gulam”.
Apr 1999Oct 2002

Director

B4U MUSIC  ON-AIR-PROMOTIONS
  • Created various shows and revenue generating vignettes “Sound Check”, " Sound Of Music", " Artist Of the Month" the best bollywood shows on the channel.
  • Launched “Marked for the month” a monthly check on an artist and his role in new released movies.
Jan 1997Mar 1999

Associate Director

Channel [ V ]
  • Succesfully handled the show "BPL - OYE", a musical countdown flagship show on Star TV's music channel [ V ]
  • Creating of the first Indian TV countdown "BPL - OYE", whereby keeping a hold on to the Bollywood movie market's ups and downs.
  • Creating a VOX POP, voice of the people, on the current issues, in relation to the prominent metro of India, Mumbai. Catering specially, to the teenagers and hence creating a  new age content for Indian Television Market. 
19951996

Assistant Director

Mtv ASIA
  • Conceptulised and Executed “ Get A Voice ” the first Indian talk show on Mtv.
  • Conceptulised and Executed “ SEYCHELLES PENTAGRAM Contest” the first ever "in-show contest for Mtv in India.
  • Project for Mtv-India called "Made In India" 

Education

19921996

Master Of Fine Arts - photography & illustration

J.J. School of Arts

Final year project - Mtv MADE IN INDIA

19891991

Bachelor Of Science

Sir Wilson College

Bachelor of Arts

19851986

S.S.C. Examination

St. Joseph's High School

Ex the secondary school examination with the highest grades in the zone

UNESCO

Passed the UNESCO Exam with A Grade.

Skills

Post Production

For the international show like " Foodie Comes To America", it involved a higher planning, coordination and control of processes. More than 25 years of television experience made it surely and successfully  to the screen, maintaining the level of quality, thus producing excellent product according to the reviews and set the circumstances to make it possible to direct another series of the same show with an addition of 3 more episodes of "Foodie Comes to America". The proof of the work came along with gaining better viewership and revenue through the show.  

Broadcast

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Time Management - Managing one's own time and the time of others.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Television
  • Overseeing all areas of video strategy and ensures consistency with clientele core messaging and branding, as well as any program goals and objectives. This includes helping to develop and maintain a vision and voice for each brand.
  • With an experience of over 15 years in the Television & Film industry, going through the process of determining thorough creative solutions, It is my constant effort to understand the needs of the shows of a television channel and to implement effective solutions, follow through the creative process from start to finish i.e. conceptualizing, scripting & executing the various promotional creative for the various shows projected on the channel. that delivers meaningful and compelling content for the same. Being confident & able to take care of all the required balancing creativity & aesthetics with practicality, efficiency & problem solving
Final Cut Studio X
  • Responsible for all video, audio, and motion graphic production, including concepting, storyboarding, planning, shooting, organization and lighting of video shoots, editing, color correction, compression and encoding of videos, and digital asset management.
  • Overseeing all areas of video strategy and ensures consistency with clientele core messaging and branding, as well as any program goals and objectives. This includes helping to develop and maintain a vision and voice for each brand.
  • Edit all videos (and all other post-production tasks which includes reviewing footage, rough cuts, audio adjustment, color correction, and final editing using Premiere, Final Cut Pro, After Effects, and/or other industry standard software)
  • Making recommendations to department for software and equipment purchases.
  • Mentoring and training team members as and when required in both Audio as well as Video production.
  • Willingness to explore new ideas and commitment to the upcoming projects.