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Work experience

Jan 20132015

Senior Vice President


Role: (P& L Responsibility)

  • Spearheading a team of 1500 members
  • Developing business strategy, understanding business opportunities and creating a viable business model /strategy to service the opportunities
  • Understanding:
    • Connected customer behaviour and developing new customer insights
    • On-line and off-line players
  • Formulating & delivering approved annual budget and P&L profit targets
  • Executing actions to optimize top line sales and bottom line performance
  • Steering innovative marketing strategy to maximize customer footfall / conversion and grew add on sales
  • Ensuring:
    • Quality control of all company output as pertains to customer acquisition and delivery of services
    • Consistent high standards of customer service / satisfaction / loyalty / market share.
  • Organizing & controlling distribution of goods to warehouse/shop floor
  • Leading 10 member vendor-relations team to identify strategic partners and negotiated terms of trade & deals for the customers
  • Developing a sustainable business model in the category for ongoing business
  • Identifying growth areas and new business scope within the existing category
  • Setting goals, defining KPIs and ensuring effective tracking mechanism for maintaining a high performance culture through effective performance management
  • Developing & maintaining equitable personnel polices which are consistent with corporate policies & industry and markets in which the company operates
  • Ensuring timely accurate financial / non-financial reporting to the Board
  • Serving as a Representative of company as official spokesperson
Aug 2009Dec 2012

Senior Vice President

Unitech Wireless Pvt
with. Ltd.,(Uninor), Mumbai as Senior Vice President(Circle Business Head), Maharashtra and Goa(M&G) Role:(P& L Responsibility) Significantly contributed to turnover of 6 Billion US Dollar Spearheaded a team of 1600 members and operations for Maharashtra & Goa as a profit centre of the organization Involved in establishing processes, networks, channel partners, teams and markets for the circle in a span of 3 years and grew the business from scratch to 6 Billions Ranked 4th from 13th position in revenue market share amongst all telecom service providers operating in the circle within 2 years of operations Bagged Best Performing Circle Award for 2011 from MD and CXO Team Showcased saving of INR 25 million per month for the organization by pioneering and replicating lean Customer Acquisition Forms(CAF) across the organization of managing an extensive sales network of 350 distributors, 500 brand stores & 70, 000+ point of sales Steered strategies and initiatives to achieve 5 million customer base in 2 years of launch; became the only service provider in the circle to achieve 5 million customers Administered regulatory & statutory compliance which helped in becoming the best among all operators in the M&G circle in terms of DoT TERM compliance Holds the credit of maintaining attrition levels of 8%, which is the lowest among all the circles in Uninor
Sep 2007Jun 2009

General Manager

Reliance Communication Ltd
with.(Home Business), Mumbai as General Manager(Circle Head), Maharashtra & Goa Role:(P& L Responsibility) Launched Reliance Big TV /Digital Services in Maharashtra Circle and built up operations from scratch Led a team of 1, 000+ & directed launch of Reliance Digital Business, in the region and ranked 1st in India for the circle Recognized as Best Team by the President for steering innovative initiatives Successfully achieved: Highest growth amongst all 20 circles & leading all on most parameters Multi-fold growth in customer acquisitions
Jan 2006Sep 2007

Zonal Operations-Manager

Vodafone Cellular Ltd
with., Nagpur as Zonal Operations-Manager Role:(P& L Responsibility) Looked after sales & marketing, HR, finance and network setting in Vidharbha region
Jan 2005Jan 2006


Airtel Ltd
with Bharti., Pune as Head-Pre-paid Business
Feb 2001Dec 2005

Channel Sales Manager

BPL Mobile Cellular Ltd
with., Mumbai as Channel Sales Manager
Dec 1996Jan 2001

Area Sales Manager

Reliance Telecom Ltd
with., Indore as Area Sales Manager
May 1994Nov 1996

Asst. Marketing Manager

Premier Industries(India) Ltd
with., Mumbai as Asst. Marketing Manager




Indian Institute of Management

Postgraduate Diploma



MS University