Download PDF

Rajat Deshpande

Co-Founder & Head of Product, FinBox

Work History

Jul 2015Present


Google Launchpad, FBStart and Aditya Birla Bizspark alum smart financial advisor app-
  • Created multiple UX flows and defined the core user experience on the app and with other touch points Architected and coded the Android app and released on play store in 2 months 
  • Scouted and hired design and android developers to accelerate product development
  • Created FinBox's personalization architecture to be deployed on Apache Spark
  • Drove content strategy by defining a publication schedule and authoring blogs 
  • Tied up with with credit card vendors to distribute credit cards recommended by the app to the users
May 2014May 2015

Product Manager
  • Led the Hyperlocal delivery project for Muscleblaze, Healthkart's private label brand
    • Documented each delivery and inventory use case to define scope of the project
    • Created a clear product roadmap taking into account businesses expansion plans
    • Increased revenue of the Hyperloacal channel to 3Cr from 1Cr in two months of product deployment 
  • Led Healthkart's flagship e-commerce mobile app project 
    • Defined the taxonomy and arrangement of products in the mobile app
    • Defined new Api's for personalized offers and product recommendations
    • Worked with designers to finalize designs for the app
  • Overhauled Healthkart's mobile website to increase conversion rate by 18% even as traffic increased by 50%
    • Identified conversion bottlenecks by analyzing google analytics and internal databases 
    • Led the redesign and reimplementation of the critical parts of the mobile website
    • Created a 3 month product roadmap to drive a team of two designers and 5 developers
  • Led the Warehousing, Logistics and Customer Support Solutions Technical Group
    • Improved the warehousing solution to halve downtime during high volume periods and audits
    • Improved the customer support experience by integrating ticketing tools with customer emails
    • Reduced turn around time by 30% by providing decision making and resolution functionality to CS staff
Oct 2012Apr 2014

Advisor European ABS
  • Created Investor pitch books detailing Bookmycab's mobile strategy leading to a $6. 5 million round of funding
  • Led the development and marketing of mobile apps to provide an alternative customer acquisition platform 
  • Ramped up Boomycab's IT capabilities by hiring and on-boarding developers
  • Developed an automatic taxi dispatch system to enable Bookmycab to scale its operations 
  • Covered in business today for setting up Bookmycab's mobile technology strategy
Sep 2010Apr 2014

Senior Associate

European ABS
  • Published over 80 research and strategy notes covering residential and commercial real estate 
  • Advised Institutional clients on portfolio positioning and impact of the evolving European regulatory environment
Jun 2009Sep 2010


ZS Associates India Pvt
  • Consulted for a large oil company on mitigating adverse impact of an oil spill on perception 
    • Successfully engaged the extremely anxious client through continuous dialog and reporting
    • Provided messaging recommendations to mitigate adverse impact of negative publicity
  • Designed a sales target optimization system for a large European generics manufacturer 
    • Identified high value customers using advanced statistical models based upon multiple metrics


Jun 2004Jul 2009

B.Tech + M.Tech in Mechanical Engineering

Indian Institute of Technology, Bombay
GPA - 8.5/10