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With over 7 years of experience in digital & social media, I have extensive knowledge in KOL management, marketing programs optimization, managing digital campaigns and social media analytics. Demonstrated a track record of successfully managing various brand with various target audiences from telco, personal care, fast moving consumer goods, medicine, cosmetics etc.

Passionate about words and meeting new people, i have come to be known as a poet, blogger and a published writer.

Work experience

Feb 2015Present

Social Media Head 

Tempo Digital Center of Tempo Scan Pacific

Responsibilities includes managing Social Media team for all Tempo Group's social media channels & assets, including Twitter, Facebook, Instagram, Youtube , Google+ for more than 20 brands ranging from pharmaceutical, cosmetics, personal care, etc. Working closely with media & creative team in developing digital campaign & strategies for Tempo brands.

Jan 2014Feb 2015

Associate Social Media Strategist

XM Gravity

Responsible in handling all social media channels and assets belonging to one of Indonesia’s big three telecommunication service provider. Working closely with a dedicated team ranging from accounts, content writer, community manager to creative in developing strategies to maximise client’s social media assets not only to maintain positive sentiments but also creating whole brand and product campaigns.

Mar 2012Jan 2014

Social Media Manager

XM Gravity

Managing day-to-day activities of client's social media campaigns. Responsibilities include online advocacy, editorial, community-outreach efforts, promotions and also KOL management for campaigns.

Apr 2009Feb 2012

Production Assistant

Tempo Promosi - Tempo Scan Pacific 

Overseeing advertising projects from conception to completion. Involved in marketing and distribution processes. Responsibilities ranging from facilitating TV Commercials, Radio Ad & Photoshoot for several Tempo Scan Pacific brands


Tempo Scan Pacific

As Social Media Head at Tempo Digital Center, manage all the campaign and strategy for all social media assets for Tempo Group brands, such as: bodrex, hemaviton, Revlon, Bobbi Brown, My Baby, Marina, Ultima II etc

 XL Axiata

As Associate Social Media Strategist Responsible in handling social media assets for one of the biggest Telecommunication Service Provider in Indonesia for 3 years. From overseeing content building for day-to-day operations, campaigns, digital activities to annual social media strategies.


As consultant in KOL management. Choosing bloggers & KOL's for spreading the awareness of Heineken - Road To Ibiza campaign & Zocko Blog Competition


2012 - 2013 as Sr Social Media Manager. Managing brand presence for big names such as DOVE, SUNSILK, TRESEMME in social network sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed. Created various platforms and campaigns that focus on experience and engagement building on a daily basis.

NESTLE (Rumah Nutrisi Nestle) & ACUVUE

As Social Media Manager, her role is to implement social media strategy in all assets & overviewing daily content for Nestle & Acuvue. Take part on Nestle's Ayah Hebat Campaign.


Experience in blogging since 2009. Published several books through blogging. Sadgenic, Jika, The Journeys 2 etc.
Social Media

Besides handling social media for client, she has more than 97.000 followers on her personal twitter account, more than 100k on her Google Plus account. Social media is her playground.

Content Strategy
With 3 years of experience in managing social media accounts, she is able to plan, develop, and manage social media content with deep understanding for each brand.

100 Most Influential Youth, Women, Netizen (YWN) of 2011

Acknowledged as one of Indonesia's 100 Most Influential Youth, Women, Netizen (YWN) of 2011 by The Marketeers.

Social Media Awards 2015

Got 4 awards in 4 brand category (Revlon, hemaviton, Oskadon, My Baby) as Great Performing Brand in Social Media based on Majalah Marketing Indonesia .