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Summary

With over 7 years of experience in advertising, digital & social media, I have extensive knowledge in  social media strategy & analytic, managing content & social networking sites: Facebook, Twitter, Instagram. i have also engaged in building community relationship or KOL management.

Having a historical track record of managing  multiple brands with varied target audiences from telco, personal care, fast moving consumer goods, medicine, cosmetics etc.

Passionate about words and meeting new people, i have come to be known as a poet, blogger and a published writer.

Tempo Scan Pacific

As Social Media Head at Tempo Digital Center,  i lead a team of  8 people to manage campaigns, community development and social media strategy for more than 22 brands ( 66 social media channels) of Tempo Group, including monitoring competitors. 

Tempo Scan Pacific itself has wide range of market segments across different product categories:

- Pharmaceutical & beverages: bodrex, hemaviton, NEO rheumacyl, Oskadon

- Women & Beauty: Marina, Revlon, Ultima II, Bobbi Brown

- Mom  & baby:  My Baby, vidoran, SOS etc

 XL Axiata

As Associate Social Media Strategist Responsible in handling social media assets for one of the biggest Telecommunication Service Provider in Indonesia for 3 years. From overseeing content building for day-to-day operations, campaigns, digital activities to annual social media strategies.

Unilever

2012 - 2013 as Sr Social Media Manager. Managing brand presence for big names such as DOVE, SUNSILK, TRESEMME in social network sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed. Created various platforms and campaigns that focus on experience and engagement building on a daily basis.

HEINEKEN - ZOCKO

As consultant in KOL management. Choosing bloggers & KOL's for spreading the awareness of Heineken - Road To Ibiza campaign & Zocko Blog Competition

NESTLE (Rumah Nutrisi Nestle) & ACUVUE

As Social Media Manager, her role is to implement social media strategy in all assets & overviewing daily content for Nestle & Acuvue. Take part on Nestle's Ayah Hebat Campaign.

100 Most Influential Youth, Women, Netizen (YWN) of 2011

Acknowledged as one of Indonesia's 100 Most Influential Youth, Women, Netizen (YWN) of 2011 by The Marketeers.

Work experience

2017now

Social Media & Community Development Lead

Tempo Promosi of Tempo Scan Pacific

Managing Social Media team for all Tempo Group's social media channels & assets for more than 20 brands. Also developing community relationship between brand and the community (KOL, bloggers, forums)

 

Feb 20152017

Social Media Head 

Tempo Digital Center of Tempo Scan Pacific

Responsibilities includes managing Social Media team for all Tempo Group's social media channels & assets, including Twitter, Facebook, Instagram, Youtube , Google+ for more than 20 brands ranging from pharmaceutical, cosmetics, personal care, etc. Working closely with media & creative team in developing digital campaign & strategies for Tempo brands.

Jan 2014Feb 2015

Associate Social Media Strategist

XM Gravity

Responsible in handling all social media channels and assets belonging to one of Indonesia’s big three telecommunication service provider. Working closely with a dedicated team ranging from accounts, content writer, community manager to creative in developing strategies to maximise client’s social media assets not only to maintain positive sentiments but also creating whole brand and product campaigns.

Mar 2012Jan 2014

Social Media Manager

XM Gravity

Managing day-to-day activities of client's social media campaigns. Responsibilities include online advocacy, editorial, community-outreach efforts, promotions and also KOL management for campaigns.

Apr 2009Feb 2012

Production Assistant

Tempo Promosi - Tempo Scan Pacific 

Overseeing advertising projects from conception to completion. Involved in marketing and distribution processes. Responsibilities ranging from facilitating TV Commercials, Radio Ad & Photoshoot for all Tempo Scan Pacific brands

Education