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A result driven professional with over 8 years of experience in Business Development, Sales and Marketing, Relationship management , Team Management,Strategic planning and growth initiatives.


  • Client Relationship Development & Management
  • Product Demonstration & Presentation
  • Consultative Sales
  • Key Account Management  
  • Vendor Management 
  • Negotiation and Closures
  • Team Management
  • Excellent Communication & Interpersonal Skills


Work History

Dec 2015Present

Vice President-Sales

Zomfort - Aggregation & Food Tech startup
  • Acquired marquee clients, handled end-to-end relationships from acquisition to troubleshooting

  • Engaged key vendors as internal business partners, communicated client needs and negotiated contracts
  • Acted as a key interface between client and the product team. Communicated client needs, suggested products improvements and led realistic expectations on product delivery.

  • Managed key accounts and worked as a SPOC for them
  • Supervised sales team of four – sales planning, go to market strategy & topography
  • Advised CEO on the business and sales strategy based on market research and competion analysis

Jan 2014Dec 2015

Business Development Manager

Designbox, Design & Communication Studio
  • Acquired key clients among others including various multinational companies

  • Mapped client requirements and deliverable for agency by meeting, liaising and acting as a link between the two
  • Presented the creative work to clients for approval and modification 
  • Handled end-to-end client relationships including negotiation, billing/invoicing, payment collection and troubleshooting

  • Appraised and streamlined brand building initiatives.

Jan 2013Jan 2014

Business Development Manager

Sun Integrated Technologies & Applications- (Ahluwalia Contracts (I) Ltd. group company - A technology startup founded by erstwhile MD of Ahlcon Ready Mix Concrete Pvt. Ltd.)
  • Managed project scope, coordination of the partners and working groups engaged in project work, change control and escalating issues where necessary
  • Located potential business deals by contacting potential buyers; estimating partner's needs and goals; explored strategic positions by examining risks and potentials
  • Formed alliances with various public relations companies, assisted them in positioning the products
  • Established new business associations with digital marketing and web designing companies
  • Formed alliances with the executive search companies and hiring consultants, hired new staff and supervised 8 professional staff members
Dec 2011Jan 2013

Business Development Manager

Ahlcon Ready Mix Concrete Pvt. Ltd, (Ahluwalia Contracts (I) Ltd. group company)
  • Managed a sales team of four, increased sales volume by locating, developing, negotiating and closing business relationships across 11 plant locations in northern territory. 

  • Designed training modules and conducted training for plant managers across 15 plant locations in India. 

  • Conducted a key role in assisting IT team in building an ERP system ( Home Grown), communicated operational requirements  for effective timely reporting and data exchange. Supervised the successful implementation and adoption across the organization.

  • Appraised operational bottlenecks and designed processes to improve inventory control procedures, material management, procurement, and vendor management

  • Contributed in finding strategic investors for the company through effective communication and data exchange with various banks, NBFC’s and other financial and corporate advisory companies

Sep 2009Nov 2011

Client Origination Manager

Citibank N.A
  • Acquired HNI and SME banking relations for Citibank (Citigold Premium Accounts)

  • Increased the penetration of Citibank products to NTB (new to bank) clients with an objective of providing a one- stop banking service

  • Cross sold Business Lending products and Credit cards

  • Acquired one of the biggest customer relationships for Citibank retail with the initial funding of 300 million INR

Jul 2008Oct 2009

Sales Officer - Channel Sales

IDFC Mutual Fund
  • Driven relationships to increase gross and net sales by selling to and through major alliances partners like Royal Bank of Scotland, Kotak Mahindra bank, Standard Chartered Bank

  • Cultivated and managed relationships with channel partners by offering sales ideas, market intelligence, product information and updates, as well as other forms of support during work assignments with IDFC mutual fund

  • Responsible for channel partner communications, events & conferences on an ongoing basis


Apr 2007Mar 2008

Post Graduate Diploma in Financial Planning

International College of Financial Planning
Jul 2002Mar 2005


D.A.V College Amritsar