Download PDF

Work experience

Dec 2008Present

Marketing and Brand Consultant

Idea Farm Co-Operative

Idea Farm Co-Operative is a handpicked group of specialized agencies and freelancers who share a common goal of delivering fresh, intuitive and clever marketing programs. Unlike the bloated agency structures of the past, the Co-Op is able to deliver any number of services without taking on the overhead of unnecessary business units. What you need is what you get. From corporate branding, product launches, advertising, PR, or event staffing to video production, graphic design and packaging, the Co-Op has the talent, experience, and the depth of resources to create and implement influential marketing initiatives.

• Coordinated a seven figure corporate rebrand of Mutual of Omaha with Skadaddle Media.• Assisted in the creative process, development, and presentation of the "Aha Moments" campaign (• Worked directly with the Mutual of Omaha CMO to understand the target markets, competitive environment, major revenue drivers, brand values, and long-term goals for the company.• Managed the initial stages of the relationship, communicating Mutual of Omaha's needs and acted as a liaison during the concept refinement stage.

Mar 2005Aug 2008


Vidlasay Sports Marketing
• Manager for a number of athletes including Olympic medalists; Mark Gangloff (Swimming, United States) and George Bovell (Swimming, Trinidad & Tobago), among others. • Developed each athletes “brand,” designed marketing materials, conducted sponsor targeting, contract negotiations, and press relations. • Established endorsement deals with Speedo Swimwear, Mutual of Omaha, and USA Swim Clinics, totaling up to $200,000 for an individual athlete annually.
Oct 2007Jul 2008

Creative Marketing Manager

Echo Marketing
• Lead the creation of programs and proposals for existing and prospective clients including; Sears/Craftsman, Slingbox, Fox Sports,, Nor-Cal Harley Davidson, Alberto Culver, Central Garden and Pet, and several others. • Developed and managed creative marketing /branding projects from initial concept and imagery, to the incorporation of solid ROI metrics, timelines, and budgets. • Developed relationships and strategic partnerships with other related marketing, media, and advertising agencies. Worked collaboratively with the agencies on select projects to approach and deliver joint proposals. • Followed and participated in various trade organizations to develop leads, track market trends, emerging technologies, and new product launches. • Launched and managed an internal system to assist employees in managing client relationships, and identifying business opportunities.
Jan 2007Sep 2007

Brand Manager

National Golf League
The National Golf League is a professional tournament series targeting the young adult market (ages 25-39). Responsibilities included: • Reorganized the pre-existing marketing efforts, putting added emphasis on incorporating branding into all the League’s management functions, setting clear benchmarks, and accurately evaluating success measures. • Developed an internal communications program to facilitate idea sharing and promote a unified marketing mindset among the stakeholders. • Targeted and pursued sponsorship candidates that have high brand recognition with the League’s target market. • Designed creative sponsorship programs and opportunities with focus on the interests of the young adult market. Promotions include; Highlight Golf Team of the Week, NGL Fantasy League, The Professional’s Choice Award, NGL Brewfests, social mixers, and interactive fan competitions.
Oct 2004Jan 2007


Retro Rigs
• Invented and financed initial stages of design for functional class 6 and class 7 beverage delivery truck “front clips” that are reminiscent of 50's era designs for Americana and iconic companies such as Coca Cola, Budweiser, and Swans home delivery. • Partnered with Detroit’s Advanced Automotive Technologies ( for design, modeling, manufacturing and distribution • Used Census Bureau data, trade journal research, and primary interviews to develop in-depth market analysis, forecasting models, and marketing plans for the project



B.S. Business Administration

Auburn University

Completed 3 years in Aerospace Engineering prior to moving to Strategic Marketing

Personal Projects