Marketing and Brand Consultant
Idea Farm Co-Operative
Idea Farm Co-Operative is a handpicked group of specialized agencies and freelancers who share a common goal of delivering fresh, intuitive and clever marketing programs. Unlike the bloated agency structures of the past, the Co-Op is able to deliver any number of services without taking on the overhead of unnecessary business units. What you need is what you get. From corporate branding, product launches, advertising, PR, or event staffing to video production, graphic design and packaging, the Co-Op has the talent, experience, and the depth of resources to create and implement influential marketing initiatives.
• Coordinated a seven figure corporate rebrand of Mutual of Omaha with Skadaddle Media.• Assisted in the creative process, development, and presentation of the "Aha Moments" campaign (www.ahamoment.com).• Worked directly with the Mutual of Omaha CMO to understand the target markets, competitive environment, major revenue drivers, brand values, and long-term goals for the company.• Managed the initial stages of the relationship, communicating Mutual of Omaha's needs and acted as a liaison during the concept refinement stage.