In Mexico (and generally in countries where a substantial portion of their population lives in conditions of poverty) using concepts such as "creation of wealth" is tantamount to something negative. And it is even worse to speak of creating wealth with low-level socioeconomic customers. This is a paternalistic, non-productive view which results in more poverty in the medium and long term.
No doubt there are people who need financial help through free-assistance programs. No doubt there are huge ill-obtained fortunes made on corruption and the exploitation of the poor. We hope there is less of each every day.
En Confianza seeks to serve customers that have productive capacity and to serve them in a transparent way by adding to our company honest and intelligent people who have an entrepreneurial vision of the future.
The creation of wealth is an essential requirement for the sustainable and long-lasting attainment of a better standard of living. Without it, any company, individual, family or government has to resort to unsound indebtedness and/or to the assistance of a third party to survive. This just doesn't work in the medium and long term.
Everyone, but especially companies, have to create wealth in order to be able to grow, to keep the jobs they create, to be competitive and to ensure they can continue to provide their products to society and to be responsive to the confidence of their shareholders and creditors.
If the management of a company fails to create wealth, wealth is destroyed.
The result of an efficient operation –with clear goals and objectives- allows the company to create the value added that compensates the shareholders by paying dividends and/or increasing the value of their stock, the employees through their salaries and benefits, and the community by paying taxes and participating in social programs.
En Confianza's participation in achieving a better quality of life for our customers and their communities must always be the result of making our operation profitable. It is the only way in which we can provide the ongoing and continuous loans they need. It is the only way we can have the resources required to participate in, and to promote, positive social programs.