Cliff Tredway

Cliff Tredway

about me

A creative strategist, dynamic self-starter, curious and creative marketer with a proven track record of servant leadership, who values excellence, has high standards and effectively meets tight production deadliness. Significant skills include team building, creative concept development, writing and editing, internet and multimedia, audio and video production, media relations, communications and spokesperson.

Work History

Work History
Jan 2005 - Present

Director of Public Relations & Marketing

Nashville Rescue Mission
  • Manage and inspire marketing and design staff.
  • Responsible for error-free communication internally and externally.
  • Create PR strategies, write press releases, interface with all media; stage live/pr events.
  • Copywriter for all media – print, radio, television, internet, short and long form promo videos.
  • Create and produce media-leveraged special events for the acquisition of new donors 
  • Oversight of all collateral/promo materials, direct mail campaigns – internet and mail.
  • Mission spokesperson.
Feb 2006 - Present

On Air Personality

The Big 98 WSIX
  • Host of the "All Request Saturday Night" show on the Big 98 WSIX in Nashville, TN and heard nationwide on XM Radio channel 161.
  • Saturday nights 7 p.m. - midnight (cst)
Apr 2004 - Apr 2005

Network Radio Personality
  • Developed and launched the first totally live "industry-oriented" christian music magazine call-in show on the WAY-FM radio network.
  • Heard nationwide on 92 radio stations, and world-wide on
  • Winner of Radio & Records Personality of the Year- 2005
  • Winner of Radio & Records Music Director of the Year- 2004
Jan 2002 - Apr 2005

Program Director

Air 1 Radio Network
  • Responsible for content, staffing, music decisions, promotional development and ratings for nationwide network of nearly 4,000,000 listeners.
  • Acquisition campaign development for radio station "care-a-thons"- each quarter these one-week events would produce revenue in excess of $1,000,000 each.
  • Industry leader speaking at conferences and consulting smaller start-up stations.
  • Specialized in the production factor of radio and talent development.
Jan 2000 - Jan 2002

Director of Programming
  • Launched Salem Broadcasting's "Safe For The Whole Family" brand position and developed it to eventually be adopted as Salem's position nationwide.
  • Hired air-staff for launch of Chicago's newest radio station.
  • Responsible for content, staffing, music decisions, promotional development and ratings.
  • Ratings increased by 3 share points in the first twelve months of broadcasting in a very competitive Chicago Media Market. 
  • Aquired a listening audience (cume) of nearly 500,000 people becoming the largest CCM station in the country.
Feb 1992 - Jan 2000

Director Of Programming
  • Director of Programming for 13 years on CBS (Viacom) owned Top 40 KTFM 102.7 and News-Talk AM 550 KTSA in San Antonio, TX.
  • Talent development produced compelling programming and ratings dominance on KTFM leading the market in every demo...#1 12+, #1 18-34, #1 25-54 and #3 35-64.
  • Developed the "DREX in the Morning" brand (heard currently in Chicago on Clear Channel's KISS-FM)
  • Developed and produced highly successful Summer and Winter Jam concert series in San Antonio's Alamodome. 
  • Oversight of 27 concerts with an average of 42,500 attendance and $732,000 in total revenue. 
  • Radio & Records Radio Station of the Year- 1996, 1997, 2000
  • Radio & Records Program Director of the Year- 1998, 2000
  • Radio & Records Morning Show Of the Year- 1998, 1999, 2001