Digital Marketing Lead
The Viral Fever, Mumbai
- Paid Marketing & Media Partner Management -
- Fiction Content & Non Fiction Content - Design, strategise and execution of high volume advertising campaigns on Google, Facebook, Instagram, etc for channels from The Viral Fever Network - includes The Viral Fever, The Screen Patti, Girliyapa, The Timeliners, Non-fiction content such as Royal Challengers Bold League and The Viral Stars, etc; and, the Influencer & Talent Network at TVF.
- Managing end-to-end paid marketing strategy - includes creating, launching, planning, execution and optimization for all shows & sketches across all channels in the TVF Network, namely, Tripling, College Romance, College Hostel, Yeh Meri Family, Engineering Girls, Pitchers Tamil, Permanent Roommates Tamil, Girlsplaining, Awkward Conversations, Tech Conversations series, Royal Challengers Bold League and The Viral stars, etc. Driving Google Ads Campaigns (Search, GDN, YouTube, Mobile, etc), Facebook Ads Campaigns & Instagram Ads Campaigns.
- Testing multiple ad formats and campaign types such as traffic campaigns, video campaigns, universal app campaigns, engagement campaigns, dynamic campaigns, across Google, YouTube, Facebook, Instagram, etc.
- Strategic bidding, budget management, campaign enhancement and optimization.
- Analyzing performance data and monitoring all paid campaigns closely to ensure efforts have the highest possible return on investment (ROI.)
- Communicate with the stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance.
- Work with internal teams to generate advertising assets including video, graphics, ad copy, and landing page URLs.
- SEO - Performing keyword research for YouTube tags to meet 100% YouTube SEO.
- Media Partner Management - Managing, maintaining and developing strong media partner relationships with Google, Facebook, Amazon, etc. Facebook Workshop for Creators - Helped organize Facebook creators workshop for TVF Talent & Influencers, etc.
- Reporting & Analysis - Creating investor led reports, CEO-level reports, Brand Pre-Evals, Brand Post Evals, Weekly TVF Network Channel Reports, & Channel Wise Reports
- TVFPlay App - End-to-end response management & Translating app store listing into multiple languages to reach to users in any market.
- Training - Conducted paid marketing training sessions for team.