Digital Marketing Lead
The Viral Fever, Mumbai
- Paid Marketing & Media Partner Management -
- Design, strategise and execution of high volume advertising campaigns on Google, Facebook, Instagram, etc for channels from The Viral Fever Network - includes The Viral Fever, The Screen Patti, Girliyapa, The Timeliners, and more; And the Influencer & Talent Network at TVF.
- Managing end-to-end paid marketing strategy, planning, and execution of all shows & sketches across all channels in the TVF Network; Yeh Meri Family, Engineering Girls, Pitchers Tamil, Permanent Roommates Tamil, Girlsplaining, Awkward Conversations, Tech Conversations series, etc.
- Creating, launching, executing and optimizing various Google Ads Campaigns (Search, GDN, YouTube, Mobile, etc), Facebook Ads Campaigns & Instagram Ads Campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal
- Testing multiple ad formats and campaign types such as traffic campaigns, video campaigns, universal app campaigns, engagement campaigns, dynamic campaigns, etc.
- Strategic bidding, budget management, campaign enhancement and optimization
- Analyzing performance data and monitoring all paid campaigns closely to ensure efforts have the highest possible return on investment (ROI.)
- Finding new opportunities and take initiatives to maximise the campaign performance.
- Communicate with the stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance.
- Work with internal teams to generate advertising assets including video, graphics, ad copy, and landing page URLs.
- Remarketing and retargeting
- SEO - Performing keyword research for YouTube tags to meet 100% YouTube SEO.
- Media Partner Management - Managing, maintaining and developing strong media partner relationships with Google, Facebook, Amazon, etc. Facebook Workshop for Creators - Helped organize Facebook creators workshop for TVF Talent & Influencers, etc.
- Reporting & Analysis - Creating Brand Post Evals, Weekly TVF Network Channel Reports, Monthly Demand Analysis, & Channel Wise Reports
- TVFPlay App - End-to-end response management & Translating app store listing into multiple languages to reach to users in any market.
- Training - Conducted paid marketing training session for team.