Overview

  • 6.5 years of experience across the areas of Online/Digital Marketing and Key Account Management
  • Google AdWords certified professional
  • Leading online strategy for Google, YouTube and other brands
  • Key strenghts include online marketing and brand management, key account management, creative agency management and media planning

Work History

Work History

Account Strategist, Planner & Optimizer

Google, Hyderabad
Jan 2012 - Jan 2014
  • Assisting activities entailing portfolio management worth $140Million/Year across Book of Business
  • Conceptualizing effective media plans and optimizing ad campaigns for top brands like Godrej, Polycab, Rajshri Media Productions, Jaypee Greens Properties, DLF Properties, Dharma Productions, Fevikwik, SandDisk, and more
  • Identifying business development opportunities for potential avenues of expansion for advertisers
  • Workflow management to ensure smooth, efficient, 100% TAT with customer and team satisfaction

Account Strategist & Optimizer, DAB Ads

Google, Hyderabad 
Oct 2011 - Dec 2011
  • Assisting activities entailing creation of Display Ads using the internal Display Ads Builder (DAB) tools for the Media and Mobile Team in North America
  • Leading the DAB ads project from India
  • Plan and execute a variety of DAB optimizations for various goals including increased traffic, ROI, branding, etc. Create new campaigns and seasonal optimizations where necessary
  • Reviewing quality for account optimizations performed by the team
  • Leading workflow management in the team

YouTube Marketing SEM Lead for North America

San Bruno, California - Global Business Rotation
Jul 2011 - Sep 2011
  • Leading YouTube team’s online marketing strategy, execution and optimization for customer acquisition initiatives via various channels including mobile, YouTube, social media, display and search.
  • Generated and analyzed various reports to help assess the opportunities in all the online  campaigns on Search, GDN and YouTube.
  • Trained and worked with AKQA’s ( external media agency) SEM Specialists to improve on search optimizations to delivery higher quality search campaigns
  • Key project included creating media campaigns for artists such as David Guetta, Eminem, Florence & The Machine, Jennifer Lopez, John legend, Red Hot Chilli Peppers and Shakira along with other music brands Blank TV, Dave Days, David Choi, Music General, Maddi Jane, Strawburry17 and Venetian Princess

Google Marketing SEM Lead

Google, Hyderabad - APAC 
Apr 2010 - Jun 2011
  • Leading Google Marketing team’s online marketing strategy, execution and optimization for customer acquisition initiatives via various channels including mobile, YouTube, social media, display and search
  • Generated and analyzed various reports to help assess the opportunities in all the House Ads campaigns on Search and GDN
  • Conceptualizing  effective media plans and optimizing ad campaigns for AdWords, Google Chrome, Google AdSense, Google Analytics, Google Jobs, Google Family Safety Center and, Google Maps. Few of the new promotions worked within these are YouTube IPL promotions and campaigns for the Australian Elections (2010)
  • Created a priority sheet for the Marketing team to prioritize requests to create a clear roadmap for the quarter. This process helped in creating transparency in the various teams located across APAC
  • Set up a new team and process in India for House Ads online media planning for North America and APAC. 
  • Performed the roles of trainer, mentor and quality reviewer for the team
  • Created the productivity-tracking dashboard for the House Ads Team

Account Associate & Optimizer

Google, Hyderabad - China LCS (Large Customer Service)
Oct 2009 - Mar 2010
  • Conceptualizing effective media plans and optimizing ad campaigns for the China Large Customer Services (LCS) team.
  • Leading the China LCS Optimization team from India.
  • Identifying business development opportunities for potential avenues of expansion for advertisers.
  • Plan and execute strategies to help advertisers improve account performance to help them achieve their online advertising goals
  • Worked very closely with the in-market Account Managers in China to collaboratively achieve targets
  • Reviewing quality for account optimizations performed by the team

Account Associate & Optimizer

Google, Hyderabad - SBS AdVenture
Jul 2008 - Sep 2009
  • Conceptualizing effective media plans and optimizing ad campaigns for various optimization projects like Project Blitz, Project Cinderella etc.
  • One of the first among five people selected for part time optimization team in SBS in India.
  • Plan and execute strategies to help advertisers improve account performance to help them achieve their online advertising goals
  • Reviewing quality for account optimizations performed by the team

Adwords Representative

Google, Hyderabad
Jun 2007 - Mar 2008
  • Ad approvals - enable positive advertiser and user experience by ensuring and approving  ads that meet and comply with Google policies
  • Help our advertisers grow their business, and to resolve issues and queries about Google advertising solutions
  • Managed a highest score short of 2700 ad approvals
  • In reactive services, I was among the top 10% of performers
  • Was a part of the Orkut project, the primary goal being cleaning up bad/non-family safe Orkut accounts

Achievements

    • Selected 3 times to represent team for Global Sales Conference held in California in 2008, 2010 and 2013
    • 'Gold Award'  for Outstanding Performance in Q1, 2013
    • 5 'Rockstar' awards for Outstanding Performance in Q4 ,2012 and Q1, 2013
    • 11 'Peer Bonuses' (cash awards) for outstanding performance
    • Selected for Global Business Rotation,  2011 in San Bruno, California
    • Google Chrome APAC - significant business impact across the APAC region for the Marketing team - 3 times increase in installs from Chrome house ads from 10K to 30K, all while maintaining an unbelievably low CPA of $27
    • Google Adwords APAC - A 50% CPA reductions for AdWords house ads, while maintaining a similar or increasing level of conversions
    • Google Analytics APAC- Created 16 Google Analytics marketing campaigns to promote Google Analytics in AU/NZ, Southeast Asia, and India, driving users to adapt Google Analytics. In just a few weeks, the campaigns were generating thousands of conversions and have contributed to JAPAC achieving  over 140% of its quarterly target
    • Polycab Cables & Wires -campaigns generated conversions from the first day of going live. Hugely successful campaign considering  that they had to pause it within a week since their sales team couldn't service the requests generated from this.
    • Individually led the Google Marketing Team's online media planning for APAC for 2 quarters
    • One of the first persons to be selected for part time optimization team for the Small and Medium Businesses  (SMB) in India
    • Selected to represent APAC for the roundtable to discuss various projects, arrive at solutions to increase efficiency and productivity

Education

Education

M.A. Economics (80%)

Loyola College University Of Madras
2005 - 2007

B.A. Economics (82%)

Ethiraj College For Women University Of Madras
2002 - 2005

CBSE Commerce - 12th (91.2%)

Vidyodaya school, kochi
2000 - 2002

CBSE 10th (71.4%)

vidyodaya school, kochi
2000

Other Achievements

  • Scholarship awards for receiving the highest score in Monetary Economics and Fiscal Economics
  • Represented my school and Kerala in National Group Music competition at Pune and Kanpur
  • Won Prizes in many music, dance, collage, Adzap, and handwriting competitions at the school and college levels.

Interests 

Music, dancing, singing, cooking, travel, reading and movies.

Languages

  • English
  • Malayalam
  • Tamil
  • Hindi