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Work experience

Oct 2006Present

Area Sales Manager Mexico and Latin America

Contec Inc.

Sales Manager of clean room products. Responsible for the management of the distribution channel in Mexico through distributors. Responsible for the sales result and sales close in key accounts through strategic sales force. Distributor sales force training and customer service / technical support to end customers across the country


  • Sales Growth in 108% vs. past year in sales objective
  • Increased sales in 100% last year in the segment for pharmaceutical clean room
Jan 2006Oct 2006


3M Mexico

Manager of equipment of sales (2 supervisors, 10 representatives of sales and 5 promoters). Annual quota of sales 10 mdd. Negotiation with distributors (Main directors, Managers of Sale, owners, etc) and OEM´s. Elaboration of strategies of prices and discounts. Verification and handling of overcome portfolio. Feedback of performance to equipment of sales. Effective Sales Training Program and development material for the sales rep´s


  • Sales vs. Budget up of the 112% in the first semester of the year
  • Implementation of projects under Six Sigma methodology whose impact in sales greater 50% to the previous year
  • Saving of 25% in the budget of expenses of sale
Sep 2001Jan 2006

Sales Zone Manager

Renault, Mexico

Corporative person in charge by the profit of sales of automobiles of more than 8 agencies in the republic. To assure the Index Quality in the Sale of New Vehicles. Application of audit of standards in commercial areas of sale.Supervision and implementation of sale standards. Handling of tools for the planning and control of sales. Handling to indicators of sale of New Vehicles (affluence to room of sales, sales on credit, monthly investment in publicity).


  • Accumulated profit of sales to the 105% in 3 years consecutive
  • Plan of sales of vehicles in flotillas to the 115% in the 2005
  • Participation of market 5% by above of the objective
  • Accreditation of Audit of Standards of sale during 3 years consecutive Indicates of quality in sales by above of the goal in 12%
Jun 1996Sep 2001



Managemental direction of 6 supervisors and 96 executives. Handling of Indicators of sale and costumer service in a Call Center. (Lines and sales per hour, % of plan, abandonment in calls, time in call, levels on watch). Information, education, recognition and motivation of the personnel to position as well as delegation of responsibilities and tasks. Constant training to executives in consultative sales (Courses, Feedback, Monitoring, training material). Obtain the quality in the calls, looking for effectiveness and efficiency. Development and participation in the first supervisor course with the of the subjects: successful supervisor and handling of indicators in Call Center. Sale of services of long distance, Phone cards, Internet, radar sets. Handling of sales campaigns Enterprise Outbound, Residential Inbound, Win back


  • Achievements of objectives of sale during five years of consecutive way. 105% of accumulated performance
  • Implementation and profit of project Academy, in where executives with very under performance managed to surpass their goals in sales through an effective training on consulting sales, feedback and coaching.


Jan 2002Dec 2004

Master Degree

Jul 1991Dec 1995


ITESM, Campus Zacatecas


Short Term. Enter to a new company where I can apply my sales experience. Make a Area SWAT analysis to create a business plan.

Long Term. Growing in the company, taking management responsibilities and making profitability decisions.


Executive with Marketing Master Degree. Experience like a Sales Manager in Automotive field and Telecommunications Call Centers field.  Over 100 persons in my responsibility. Experience in get sales objectives and implemented effective sales strategies. Experience in management of sales executives and supervisors.Ability to motivate persons to reach goals and objectives.