Download PDF

Summary

A dynamic, proactive and self-motivated team player who consistently seeks challenges and excellence. Currently interested in new opportunities related to Marketing and/or Brand Management in an organization that values innovation and creativity.

Summary of Qualification
  • Excellent analytical and project management skills validated by supervisors at previous work positions
  • Strong communication skills acquired from position as Magazine Editor and Project Management Intern
  • Modest understanding in social media marketing with online presence creation and website content management experience
  • Proficient in MS Office Suite (Advanced Excel functions and Pivot tables ) and Adobe Creative Suite 

Highlighted Skills

References

Theresa Chow

Reference Excerpt:

"Rachel is able to work independently and always delivers her assignment on a timely manner. I am impressed by her attitude towards her work and her performance is always beyond our expectation. Her communication and interpersonal skill has allowed her to build up good working relationship with the team and gained compliments from other working partners.

Rachel thinks analytically and is able to diagnose problems and propose viable solutions. Her ability to remain unflustered during frenzied periods proves her ability to work well under pressure"

Additional references available upon request.

Work experience

Nov 2011Present

Marketing Coordinator

CMA Education Centre
  • Coordinate marketing activities with a $5,000 annual budget; Created and maintain the marketing calendars using LiquidPlanner and Excel spreadsheets; Schedule multiple marketing activities accordingly and closely monitor projects’ status
  • Provide directions for media planning; handle advertising placement bookings and keep track of productions to ensure deadlines are met; compile post-campaign report for future references
  • Facilitate development of marketing collateral including pamphlets, posters and other digital assets 
  • Increase customer engagement by planning educational workshops and community events; also implemented a feedback system to facilitate communication between parents and the school
  • Responsible for website content management; ensure images and languages are consistent and follow the school’s style guide; also ensure information is up-to-date and accurate
May 2010Sep 2010

Project Coordinator, Marketing (Intern)

PMA Music Foundation
  • Supported business development for Life without Limbs (Greater China) Limited including partner liaison, creation of business plans and sponsorship proposals, event planning and deployment of marketing materials
  • Corresponded with third-party designers to create promotion artwork and merchandizes
  • Provided support to ticketing team including pricing, reservations and external ticket donation
  • Composed and distributed bilingual press-release to media to promote charity-based music events
  • Coordinated direct mail and email communication programs to existing sponsors in order to maintain strong partnerships
Sep 2009Dec 2009

Marketing Analyst (Intern)

Rogers Communications Inc.
  • Planned and implemented a monthly e-newsletter in a team environment and achieved a 5% increase in unique open rate, demonstrated excellent project management and analytical skills
  • Executed multiple customer-focused marketing programs; worked closely with Product Managers, legal and communication departments to ensure messages to customers were accurate
  • Analyzed and compiled periodical Dashboard reports based on in-market results; generated alpha-numerical reports in Access, Excel and PowerPoint with advance functions and skills
  • Coordinated content creation for education programs targeting internal and external users including the MyHome Newsletter, “How to Videos” and Bulletin messages
  • Complied relevant data for invoice tracking and budget reporting
Jan 2009Apr 2009

Quality Assurance Analyst (Co-op)

Scotiabank
  • Analyzed business requirements; prepared accurate functions and test cases according to tight deadlines; also demonstrated attention to details
  • Conditioned accounts and developed planning matrices on Excel with advance function
May 2008Aug 2008

Sales Assistant

Standard Chartered Bank Limited
  • Consolidated sales data from teams and produced final reports for approval in a timely manner
  • Attended to all incoming phone calls and addressed concerns raised by customers
  • Handled ordering of land search, company search and property evaluation  with an eye for detail
  • Accounted for general administrative duties including documentation and data input 

Social Network

Previous Projects

Education

Sep 2007Apr 2011

Bachelor of Business Administration

University of Toronto

Related Coursework: Advertisement, Branding, Digital Marketing, Pricing, Sales and Distribution, Market Research, Event & Sponsorship Management (Major GPA: 3.7)

May 2010Aug 2010

Diploma in Graphic Communication Design

UNiSOFT Professional Career Training Center

Related Coursework: Intermediate Photoshop & Illustrator knowledge, Corporate identity & logo design, E-newsletter design, Editorial and publication design, Poster creation

Downloadable Standard Resume

Certifications

May 2012Sep 2013

Event & Marketing Coordinator

Terry Fox Run (Unionville)
May 2010May 2011

Project Coordinator

U-Idol Project Production
May 2009May 2010

VP of Marketing & Public Relations

Scarborough Campus Chinese Club