Rachel Yuen

Rachel Yuen


A dynamic, proactive and self-motivated team player who consistently seeks challenges and excellence. Currently interested in new opportunities related to Marketing and/or Brand Management in an organization that values innovation and creativity.

Summary of Qualification
  • Excellent analytical and project management skills validated by supervisors at previous work positions
  • Strong communication skills acquired from position as Magazine Editor and Project Management Intern
  • Modest understanding in social media marketing with online presence creation and website content management experience
  • Proficient in MS Office Suite (Advanced Excel functions and Pivot tables ) and Adobe Creative Suite 

Highlighted Skills

Work History

Work History
Nov 2011 - Present

Marketing Coordinator

CMA Education Centre
  • Coordinate marketing activities with a $5,000 annual budget; Created and maintain the marketing calendars using LiquidPlanner and Excel spreadsheets; Schedule multiple marketing activities accordingly and closely monitor projects’ status
  • Provide directions for media planning; handle advertising placement bookings and keep track of productions to ensure deadlines are met; compile post-campaign report for future references
  • Facilitate development of marketing collateral including pamphlets, posters and other digital assets 
  • Increase customer engagement by planning educational workshops and community events; also implemented a feedback system to facilitate communication between parents and the school
  • Responsible for website content management; ensure images and languages are consistent and follow the school’s style guide; also ensure information is up-to-date and accurate
May 2010 - Sep 2010

Project Coordinator, Marketing (Intern)

PMA Music Foundation
  • Supported business development for Life without Limbs (Greater China) Limited including partner liaison, creation of business plans and sponsorship proposals, event planning and deployment of marketing materials
  • Corresponded with third-party designers to create promotion artwork and merchandizes
  • Provided support to ticketing team including pricing, reservations and external ticket donation
  • Composed and distributed bilingual press-release to media to promote charity-based music events
  • Coordinated direct mail and email communication programs to existing sponsors in order to maintain strong partnerships
Sep 2009 - Dec 2009

Marketing Analyst (Intern)

Rogers Communications Inc.
  • Planned and implemented a monthly e-newsletter in a team environment and achieved a 5% increase in unique open rate, demonstrated excellent project management and analytical skills
  • Executed multiple customer-focused marketing programs; worked closely with Product Managers, legal and communication departments to ensure messages to customers were accurate
  • Analyzed and compiled periodical Dashboard reports based on in-market results; generated alpha-numerical reports in Access, Excel and PowerPoint with advance functions and skills
  • Coordinated content creation for education programs targeting internal and external users including the MyHome Newsletter, “How to Videos” and Bulletin messages
  • Complied relevant data for invoice tracking and budget reporting
Jan 2009 - Apr 2009

Quality Assurance Analyst (Co-op)

  • Analyzed business requirements; prepared accurate functions and test cases according to tight deadlines; also demonstrated attention to details
  • Conditioned accounts and developed planning matrices on Excel with advance function
May 2008 - Aug 2008

Sales Assistant

Standard Chartered Bank Limited
  • Consolidated sales data from teams and produced final reports for approval in a timely manner
  • Attended to all incoming phone calls and addressed concerns raised by customers
  • Handled ordering of land search, company search and property evaluation  with an eye for detail
  • Accounted for general administrative duties including documentation and data input 


Sep 2007 - Apr 2011

Bachelor of Business Administration

University of Toronto

Related Coursework: Advertisement, Branding, Digital Marketing, Pricing, Sales and Distribution, Market Research, Event & Sponsorship Management (Major GPA: 3.7)

May 2010 - Aug 2010

Diploma in Graphic Communication Design

UNiSOFT Professional Career Training Center

Related Coursework: Intermediate Photoshop & Illustrator knowledge, Corporate identity & logo design, E-newsletter design, Editorial and publication design, Poster creation


May 2012 - Sep 2013

Event & Marketing Coordinator

Terry Fox Run (Unionville)
May 2010 - May 2011

Project Coordinator

U-Idol Project Production
May 2009 - May 2010

VP of Marketing & Public Relations

Scarborough Campus Chinese Club