Rachel Rock

  • New York US-NY
Rachel Rock


I am an Event Management & Public Relations graduate and holder of an honors Bachelor of Arts in English and Psychology seeking a Fashion Communications role in Manhattan, New York. 

Work History

Work History
Aug 2012 - Dec 2012

Publicity Assistant - Internship

KCD Worldwide
  • Assisted a senior publicist and a publicity director on major accounts of the company, inclusive of Victoria’s Secret, Peter Som, Alexis Bittar, Isabel Marant, ICB and Maiyet
  • Handled sample requests and sample trafficking: constant communication with media outlets
  • Generated press coverage and clippings for clients
  • Compiled print and digital press coverage reports for clients
  • Meet and greets with A list celebrities, editors, stylists, photographers and major players in the media
  • Assisted with shows and major events such as the Mercedes-Benz New York Fashion Week, The Victoria’s Secret Show, Alexis Bittar's Soho Boutique's Holiday Breakfast, Victoria Secret's 2012 Christmas Dreams and Fantasies Catalogue Launch with Alessandra Ambrosio at the Hôtel Plaza Athénée, New York, Tory Burch's Spring Summer 2013 Runway Show, Marc Jacobs' Spring Summer 2013 Runway Show, Marc by Marc's Spring Summer 2013 Runway Show, Tommy Hilfiger's Spring Summer 2013 Runway Show, Peter Som's Spring Summer 2013 Runway Show and Belstaff's Spring Summer 2013 Runway Show
  • Managed and over-saw multiple tasks and projects
Mar 2012 - Aug 2012

Press Assistant - Internship

Alexander McQueen
  • Assisted the head of PR and press team with sample requests and with the allocation of samples to various strategically approved media outlets
  • Assisted with all the events organized by the press department to include seasonal press days, internal events, shoots & private events both within the UK and internationally
  • Assisted the creative director on a daily basis
  • Completed weekly reports of press coverage: both hard copy and digital
  • Prepared for and organized high-profile celebrity fittings 
  • Seasonal look book mail outs
  • General ad-hoc administration tasks
Jan 2011 - Jul 2011

Digital Marketing Assistant

The Signature Group
  • Responsible for maintaining all aspects of social media and digital marketing for all clients to include five of the most prestigious venues in Dublin city
  • Use of digital marketing and networking tools, such as Twitter, Facebook, Instagram and YouTube Channels
  • Undertook regular competitive analysis across all channels and communicated market trends to the team
  • Maintenance of client and media contact databases
  • Assisted with the implementation of offers, incentives and campaigns for affiliates
  • Occasionally assisting with event production, principally in South Dublin


Sep 2011 - May 2012

Post-Graduate Diploma, Honors

The Fitzwilliam Institute

Relevant Courses:

  • Planning a Press Conference
  • Press Release Writing
  • The Social Media Landscape
  • The Internet as a Media
  • Online PR Building Blocks
  • Social Media and PR Strategy
  • Online Influences on Present PR Practices
  • Presentation Skills
  • Event Management Planning
  • Coordinating Events
  • The Role of the Event Manager
  • Event Budget Planning
  • Event Planning Documentation
  • Event Logistics Management
  • Advertising
  • Marketing Event Principles
  • Marketing the Event
  • Social Media Marketing
  • Event Risk Management
  • Accident, Incident and Emergency Management
  • Eco-Friendly Events
  • Exhibition Management
  • Corporate Event Management
  • Organizing conferences
  • Event Sponsorship
  • Fundraising Events
  • Celebrity Events
  • Event Evaluation and Reporting
  • Wedding Planning

Skills and Qualifications



Nicola Borras

Fernanda Valente

Nicky Deam

Kate Whelan

James Morrissey