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Rachel Roszatycki

Brand & Product Strategy

strategy, with practical application

As the lead for Strategy & Planning for product and experience at T-Mobile, I am building a team that is collaborative, forward-thinking, process-driven and data-backed. I work with corporate strategy, commercial, and product teams to craft a long-term, comprehensive strategy and product roadmaps, ensuring that the organization meets its enterprise goals. I work with product leads to then facilitate the adoption and execution of strategies into individual departments' project roadmaps, and act as the central point of contact to senior executives and other organizational leads across the enterprise.

Regardless of the role I play, I lead with empathy - for customers, coworkers, clients. I embrace change and create process from ambiguity. I consider myself an innovator - of ideas, of processes, of things. I have the heart of a writer and the mind of a strategist.


  • I have 8 years in digital and brand strategy with training in primary research, data analysis, positioning and portfolio architecture
  • I have lead multidisciplinary teams, overseeing upwards of $2mil in billings annually
  • I've lead brand strategies, go-to-market strategies, and integrated marketing campaigns for some of the largest brands in the world (Amazon, Microsoft, eBay)


  • I have lived in more than 5 countries and am always planning my next thing
  • I have a chocolate lab whom I love dearly; he finds me tolerable
  • I go hiking. On every hike I have a moment where I stop and think: "I hate hiking."


Team & Client Management • Brand Strategy • Positioning & Messaging • Digital Strategy • Integrated Marketing • Business Development & Proposal Writing • Social Media • Campaign Development & Execution • Executive Presentation & Communications • Data Analysis • Brand Voice & Engagement • Copywriting • Content Management • Community Insights • Competitive Analysis • PowerPoint • Excel • WordPress • Windows & Mac • Outlook • Radian6 • Hootsuite • Google Analytics • Facebook Insights


A sampling of my work

Above & Beyond

Side projects & interests

Work experience


Sr. Manager, Strategy & Planning

  • Oversees strategy and planning teams, defining new processes, documentation and a strategic planning cycle that has not previously existed; created the first comprehensive roadmap across the entire Product & Experience organization
  • Drives enterprise capital planning process, including budget allocation, prioritization and workshop facilitation with senior leadership
  • Creating partnerships across the organization, including strategy development and insight incorporation within Research, Commercial and Corporate Strategy teams into quarterly and annual strategy & planning
  • Leads executive communications, including strategy deck preparation and presentations for C-suite audiences
  • Translates long-term product & experience strategies into product roadmaps, creating & modifying communications for both executive and tactical teams

Director of Strategy

Northbound Brand

Clients: eBay, Microsoft, Amazon, Safeco Insurance, The Nature Conservancy, T-Mobile, Sysomos

  • Strategy lead, consulting C-suite executives at Fortune 500 companies on brand strategy, portfolio management and communications, leveraging a background in digital and content strategy
  • Leads B2B and B2C go-to-market and communications strategies for products and brands – determining channels, content types, messaging per audience, and delivery method (across email, print, social media, webinars, etc.)
  • Manages project design, profitability, staffing and deliverables for multiple concurrent projects; projects average 3 months, average scope ~$250k, teams of 4-6 per project; overseeing upwards of $2mil in billings annually
  • Project lead for quantitative/qualitative research design and analysis for audience segmentation, psychographic and demographic insight, and creation of customer personas and lifecycles

Lead Digital Strategist


Clients: Amazon, Susan G Komen, Acer, Alaska Airlines, LA Dodgers, LA Sparks

  • Lead digital content strategy across Seattle, Los Angeles and New York
  • Responsible for agency vision and client communications for content marketing, PR and social media
  • Successfully designed proposals and pitched T-Mobile, Alaska Airlines, Amazon, Acer, and Frederick Goldman
  • Built digital marketing strategies (including listening, branding and a competitive analysis) for Susan G Komen, Acer, Amazon and the LA Sparks incorporating channels such as paid media, social media, content marketing and event integration; built proprietary modeling tool to measure ROI based on client goals and KPIs
  • Designed Amazon Publishing’s new digital engagement strategy for Montlake Romance, has since been used to model other digital programs (including those for Kindle) within Amazon

Sr. Social Marketing Manager


Clients: Acer, Windstar Cruises, Xbox, Microsoft

  • Hired to build social media and digital content capabilities; built a team of 12 across Seattle, LA and NYC
  • Managed Social Media and Social Influence teams, including management of 8 direct reports
  • Oversaw Acer’s United States content marketing strategy, designed and executed monthly listening reports, conducted competitive analyses and oversaw a global campaign that drove 34% increased social SOV
  • Conducted a digital footprint audit and competitive analysis for Windstar Cruises, building a 2014 engagement and customer relationship management strategy
  • Designed customer engagement & loyalty guides for Microsoft OEM’s global markets - localized into 7 languages

Senior Account Executive

Banyan Branch

ents: Windstar Cruises, Hartz, Clarisonic (L'Oreal subsidiary), Constellation Wines, Paramount Pictures, EZ Grill

  • Head of Lifestyle/Retail Vertical managing 6-member team; oversaw content (long-form articles, blogger pitches)
  • Acted as clients' point of contact, managing social communities, outreach campaigns and data analysis
  • Developed client profile and onboarding databases that were adopted company-wide
  • Supervised development of the Windstar Cruises’s corporate travel blog, creating 2-3 posts weekly; executed marketing strategy to increase SOV and positive brand sentiment, expanding social properties by 400% in one year
  • Conceived movie release campaign strategy for Paramount Pictures, tripling fan numbers in three months
  • Integrated media pitching and social media outreach for EZ Grill product promotion video, securing placements on targeted outlets including Technorati, Mashable and Boy Genius Report, resulting in nearly 2 million video views



Master of Business Administration

University of Washingtion

Focus in Entrepreneurial & Organizational Leadership

Study Abroad in Estonia & The Netherlands 


Bachelor of Arts

University of Washington

Bachelor of Arts, English; GPA: 3.9 - Magna Cum Laude

Concentration in Social Sciences, March 2009

  • Study Abroad Programs:
    • Greece- Fall 2005 (Architecture / Intensive Greek Language)
    • Senegal and The Gambia- Summer 2006 (Ecotourism)
    • Brazil- Summer 2007; NUI Galway, (Race Relations: Capoeira)
    • National University of Ireland - Galway Academic Year 2007-2008 (Literature)