Rachel Roszatycki

Rachel Roszatycki

Content Marketing Strategist

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Experienced team lead with extensive social media and digital content marketing background. Range of strategic and tactical experience working on integrated global campaigns, with a focus on brand positioning, creative execution and communications.


Team Management • Digital Strategy • Integrated Marketing Campaigns • Proposal Writing • Social Media • Campaign Development & Execution • Client Presentations & Communications • Data Analysis • Brand Voice & Engagement • Copywriting • Content Management • Community Insights • Competitive Analysis • PowerPoint • Excel • WordPress • Windows & Mac • Outlook • Radian6 • Hootsuite • Google Analytics • Facebook Insights

Work experience

Work experience
Apr 2014 - Jan 2015

Sr. Social Marketing Manager


Clients: Amazon, Susan G Komen, Acer, Alaska Airlines, LA Dodgers, LA Sparks

  • Head of content marketing across all Seattle, Los Angeles and New York accounts, responsible for all social/digital content deliverables and management of the Social Media and Social Influence teams.
  • Integral member of new business initiatives, developing and pitching strategies and concepts for brands such as Stoli Vodka, Western Union, T-Mobile, Alaska Airlines, Amazon and Acer
  • Oversaw and strategically informed Amazon Publishing’s transition from a title-based marketing model to categorical marketing model, utilizing a content marketing pilot program via the Montlake Romance publishing imprint. Upon the success of that campaign, are now developing iterations of that marketing model with custom strategies within other Amazon publishing imprints.
  • Drove 246,175 clicks off of Amazon branded content leading toward ecommerce environments in 6 months; 595,706 engaged users on Facebook in 5 months with over 300,000 engagements (likes/comments/shares)
  • Built digital marketing strategies (including listening, branding and a competitive analysis) for Susan G Komen, Acer, Amazon and the LA Sparks incorporating channels such as paid media, social media, content marketing and event integration. Built proprietary modeling tool to measure ROI based on client goals and KPIs.
Aug 2012 - Apr 2014

Social Marketing Manager


Clients: Acer, Windstar Cruises, Xbox, Microsoft

  • Oversaw Acer’s United States content marketing strategy, designed and executed monthly listening reports, conducted competitive analyses and oversaw a global campaign that drove 34% increased social SOV during its run period
  • Conducted a digital footprint audit and competitive analysis for Windstar Cruises, building a 2014 engagement and customer relationship management strategy
  • Developed creative concepting presentations to Xbox on a monthly basis, delivering against the selected campaign concept (Xbox Wishlist)
  • Scripted and oversaw production of a “how to” social media guide for Microsoft OEM, completing 4 videos to the series that were translated into 7 languages for distribution across global markets
May 2011 - Aug 2012

Senior Account Executive

Banyan Branch

Clients: Windstar Cruises, Clarisonic (L’Oreal subsidiary), Constellation (Dreaming Tree Wines)

  • Head of Lifestyle/Retail Vertical; responsible for both creating and overseeing content ranging from long-form articles to blogger pitches and managing other members of the team
  • Built social community and campaigns for Dreaming Tree Wines, including crafting the social media editorial calendar, email newsletters and overseeing creative development
  • Acted as clients’ point of contact, managing multiple projects while reporting KPIs and data analysis
  • Developed communications standards and client profile databases which were adopted company-wide, increasing team efficiencies and documentation processes
  • Executed marketing strategy to increase SOV and positive brand sentiment, expanding social properties by 400% (Windstar Cruises) in one year
Jun 2010 - May 2011

Account Analyst

Banyan Branch

Clients: Paramount Pictures, EZ Grill

  • Monthly reporting, including listening reports and social KPI reporting – primarily for Hartz/L’Oreal
  • Conceived campaign strategy for Paramount Pictures, tripled fan numbers in three months
  • Integrated media pitching and social media outreach for EZ Grill product promotion, securing placements on targeted outlets including Technorati, Mashable and Boy Genius Report
  • Developed concept and distribution strategy for product promotion video, “What Grills Faster?” a spin-off of Internet meme “Will it Blend,” resulted in 1,729,504 views


Sep 2004 - Mar 2009

Bachelor of Arts

University of Washington

Bachelor of Arts, English; GPA: 3.9

Concentration in Social Sciences, March 2009

  • Study Abroad Programs:
    • Greece- Fall 2005 (Architecture / Intensive Greek Language)
    • Senegal and The Gambia- Summer 2006 (Ecotourism)
    • Brazil- Summer 2007; NUI Galway, (Race Relations: Capoeira)
    • National University of Ireland - Galway Academic Year 2007-2008 (Literature)
  • Dean’s list every quarter at the University of Washington