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Rachel Yong

Associate Sales Force Effectiveness Manager

Work experience

Jul 2013Present

Associate Sales Force Effectiveness Manager

Mundipharma Pharmaceutical Sdn Bhd
  • Roll out and build SFE reports that are needed for Marketing team to monitor progress and analysed product drop off rate to targeted customer by Product Specialist (PS)
    • POA (Reach & Frequency- R&F)
    • Call dialogue (Surveys)
    • Product Adoption Ladder
    • Monthly Reach and Frequency by brand, channel, Product Specialist and key messages
  • Develop Field Coaching report for Business Unit Head and Sales Manager to monitor the progress of individual PS
  • Work together with Sales Manager to identify gap area for below expectation PS and recommend areas to improvement that develops necessary selling skills
  • Field Work/ coaching with PS to diagnose gaps in selling skills
  • Train new hired in using IMS customer database system (Mobile Intelligence, MI)
  • Develop MI manual for both iPad and laptop version for Sales Team on every module that is roll out.
  • Assist in Sales Resource Optimisation (SRO) for development of new team structure under Commercial Excellence Manager for Malaysia and Singapore.
  • Prepare and build quarterly IMS data (IAM platform) for Marketing Team to analysed market share and trend.
  • Monitor R&F progress of Sales Team to regional dashboard KPI purposes
  • Team lead for Sales Force Benchmarking for Mundipharma Malaysia working closely with Head of Marketing and National Sales Manager for this project and the liaisons with external service provider 
  • Ex-Trainer for all sales training inclusive of new on board hired (Foundation Selling Skills), territory sales management, presentation skills for both PS and SM from  July 2013-201
  • Ex- Trainer for Leading High Performance Team for SM from July 2013- 2014
  • Self-develop training module on Body Language to improve selling and presentation skills


Apr 2011Jun 2013

Product Specialist

Mundipharma Pharmaceutical Sdn Bhd
  • Grew private hospital business by 488% by 2012 verses 2011.
  • Achieved 90% of 2012 YTD target.
  • Champion for the first 800 boxes of Sovenor transdermal patch.
  • Listed all product with diverse Targeting and segmentation for a basket for product including opioid and anti emetic range (Targin, Oxycodone range, Aloxi and Sovenor)
  • Able to achieve total switch of OxyNorm Injection from morphine in Tawakkal Hospital
  • Identify KOL for Product Manager.

May 2010Apr 2011

Senior Hospital Representative

Astra Zeneca
  • Fully in charge of private hospital for Respiratory port folio (Pantai Medical chain, KL KPJ chain- Ampang Puteri, Tawakal, Sentosa, Damai hospital, Pusrawi, Twin Tower Medical Centre, Prince Court, Gleneagles Intan Medical Centre and Tung Shin).
Jan 2008Apr 2010

Hospital Sales Executive

Merck Sdn Bhd
  • In charge of liaising Thyroid care workshop which is held Johor Bharu with Putrajaya Endocrinologist Specialist (Dr Zanariah and Dr Fuziah) on the booklet and slides presentation that is used for the workshop.
  • Fastest and highest new product penetration in Ministry of Health for both Glucovance 500/2.5mg and Glucovance 500/5mg, Glucophage XR and Euthyrox after blue book listing in 2008 and 2009.
  • One of the most reliable and consistent hospital product representative that manage to persuade key opinion leader to help to list in Performa B for Hospital and Klinik Kesihatan.
  • Sales target achievement 2009, 110% vs target and growth 32%.
  • Sales target achievements 2008, 120% vs target and growth 30%
  • Won the Global Sales Excellent Award 2008.
  • Won the consistent sales achiever in 2008 (3rd position) and 2009 (4th position) in Merck Serono
Oct 2006Dec 2007

Hospital Representative

Merck Sdn Bhd
  • Achieve 120% vs ytd Target
Aug 2004Oct 2006


Sekolah Menengah Aminuddin Baki-Educator
    • Able to utilize creative skills to design and implement well received lesson plan and program structure.
    • Establish a learning environment that meet physical, emotional, intelligence, social and creative needs of youth.
    • Worked systematically, responsibly and independently.
    • Effectively counsel parent and students on goals, objectives and plans.




    Charles Sturt University

    Master of Business similar to MBA

    Courses:-Involved core management subject and professional management specialization that develops analytical problem solving and strategic skill that are relevant to management skills.


    B. Science with Education (Major Biology)

    University Putra Malaysia
        • B.Sc in Biological Sciences With Education
        • Courses: -Involved grasping of theories; analyses; research; conducting of experiments; and project presentations.
        • Exposed to modern analytical instrumentations and laboratory     



    Microsoft Office

    Microsoft Excel, Words, Power Point

    System Ability

    Customer Records Management- Mobile Intelligence

    IAM- IMS National Database


    English and Bahasa Malaysia (Written and Oral)

    Mandarin (Oral)


    Philip Leong  

    Commercial Excellence Manager Singapore and Malaysia

    Mundipharma Pharmaceutical Sdn Bhd


    Goh Sin Hua

    Country Manager

    Merz Pharmaceutical Sdn Bhd