Rabya Chaudhry

Rabya Chaudhry

Digital Marketing Professional

Work History

Work History

Project Coordinator, Opal

Opal Marketing Group
Project Coordinator, Participated in the AC Nielsen“ Nielsen Home Scan Consumer Panel Project-NHCP”-participated in their‘ Product info' table, encouraged people to participate in the research project; aim was to study consumer buying patterns Accomplishment: Accomplished targets each month for acquiring 6 new clients, 15 restaurant deals, 25 reviews

Senior Marketing Associate

Everest Traders Inc
2015 - Present

Senior Marketing Associate,.

Nanak, K&N's, Punjab King, Chai Gold, Ching's Secret, Himalaya Provided assistance in brands positioning, promotional and advertising strategies for the brands

Collaborated with the sales team and visited new clients targeting the ethnic food market

Collaborated with Market Research team to study consumer buying trends and needs

Worked with Research and Development team to convert innovative business ideas into saleable products Supported Marketing Manager to introduce products to potential clients like restaurants and grocery stores

Prepared Weekly Sales Reports, Report Analysis, evaluation and suggested recommendations Coordinated with the creative department for designing of brochures, flyers, product packaging designs Developed ideas for the layout and design of the website and its content. Updated website content every week and managed facebook page for the organization Developed Visual Ad concepts, script-writing, worked with the media agency for their making, shooting, editing and final reconciliation of the product advertisements Accomplishment: Convinced restaurant owners and many grocery stores, across GTA, for company's products

Marketing Associate

Publicis Pvt
2008 - Present
Marketing Associate,. Ltd. Acted as the Key Account Associate for this leading Advertising Agency. Functioned as a liaise between the agency and‘ Nestle' brand managers for managing Teaser Ad Campaigns Worked closely with the graphics department for designing, proofreading and printing of paper ads for new flavour Launches of‘ Maggi' Noodles. Conducted surveys, collected client responses and worked with the press for media coverage Performed other tasks than developing paper ads process such as including media coordination, sending invitations through e-marketing campaigns, designing process of its flyers, broachers, invitation cards and souvenirs etc. Accomplishment: Managed two teaser Ad Campaigns for‘ Maggi' with successful step by step launch following its assigned timeframe

Business Development Executive, Opal

Opal Marketing Group
2011 - 2015
Business Development Executive, Handled web portal, www.bestdesifood.com; managed its content and layout; updated posts on website and Social Media platforms(Facebook, Twitter and Pinterest) Managed 20 fortnightly Newsletters, 15 email marketing campaigns and the complete process of the website banner, slider, footer and skyscraper ads with the creative department Collected and compiled information on South Asian restaurants across GTA, their deals, restaurant reviews and recipes Used writing skills to provide web content for the website pages, newsletters, reviews and Health Matters Matter Section with an health blog, health tips and health trivia Managed online/offline campaigns, trade shows, stalls/booths for website awareness In coordination with the creative team, designed flyers/brochures, meal vouchers, Restaurant review cards, posters, pull-up banners, display banners, shirts etc.

Brand Coordinator

Nestle
2009 - 2010
Brand Coordinator Snacks-Maggi, Worked in collaboration with the Brand Manager and Marketing/Sales teams for the product development process-planning, organizing, executing and evaluating product marketing strategies for Maggi Handled three New flavour Launch Product Campaigns(Maggi-Chatkhara, BBQ, Mirch Masala) Coordinated with Production Department for new flavour tastings, product specifications, production runs, inventory control, packaging(new and innovative labels, designs and colors), proofing and supplier's list In coordination with the Retail Department, planned product promotional initiatives like shelf displays, product pricing, product design/range/image, logistics, POS material, shelf space and store layout Prepared data management, category analysis reports and costing analysis reports to show ROI and Sales Planned and designed marketing materials such as brochures, flyers and launch souvenirs/gifts After each campaign, collected client's response-conducted surveys, filled out questionnaires etc. and prepared comprehensive marketing campaign reports including SWOT Matrix, with huge client data Communicated with the merchandising, technical, operations and CRM team for product positioning Participated in retail store display tours for the execution of the promotional and positioning strategies Collaborated with Partner Agencies, the Creative agencies(Publicis, Orient McCann, and Ogilvy), Media agencies(Maxus) and Outdoor Advertising agencies(Core Media-Billboards etc.) for all 3 product launches Accomplishment: Proficiently handled three new flavour launch brand campaigns for Maggi-Snacks

Marketing Assistant

Catco International
2007 - 2008
Marketing Assistant Updated company's website-highlighted daycare activities, weekly and monthly schedules, photos, sponsor ads, banner ads, survey reports, researched articles, upcoming events, flyers etc. Successfully handled Monthly Newsletter-ECD Connect!-designing layout, content developing, daycare pictures, sponsors, coupons, reviews, articles, questionnaires and interviews etc. Acted as the‘ Key Account Specialist' for two major CPG industry clients

Education

Education

Diploma

M.B.A

Pak-American Institute of Management Sciences

Seneca College of Applied Arts & Technology

University of Toronto

Portfolio

Volunteer Experiences